Lean consumption and its influence on brand

• The continuing growth of the knowledge‐based economy is driving the quest for better understanding of the intangible drivers of wealth creation. American and European models for linking customer satisfaction to corporate and national performance have been established and will continue to be tested and developed. One of the challenges of modelling consumer behaviour is the effect of changing lifestyles. This paper describes a study of UK shoppers which explores the influence of lean consumption, the degree to which the shopping and post‐purchase experience is hassle free and timely, on the warmth of consumers' feelings towards the brand. The study operationalises the construct of lean consumption and finds that it is indeed a significant driver of brand warmth. This leads to clear implications for manufacturers and retailers and the ways in which they innovate and develop their products and services.

Copyright © 2006 John Wiley & Sons, Ltd.     

Seeing red primes tomato: evidence for comparable priming from colour and colour name primes to semantically related word targets

There is ample evidence that an independent processing stream exists that subserves the perception and appreciation of colour. Neurophysiological research has identified separate brain mechanisms for the processing of wavelength and colour, and neuropsychological studies have revealed selective colour disorders, such as achromatopsia, colour agnosia, and colour anomia. The aim of the present study is to investigate whether the perception of colour may, despite its independent processing, influence other cognitive functions. Specifically, we investigate the possibility that the perception of a colour influences higher order processes such as the activation of semantically related concepts. We designed an associative priming task involving a colour prime (e.g. a red patch or the word RED) and a lexical decision response to a semantically related (‘tomato’ vs. ‘timato’) or unrelated (‘grass’ vs. ‘griss’) word target. The results of this experiment indicate that there is comparable facilitation of accessing colour-related semantics through the perception of a colour or the reading of a colour name. This suggests that colour has a direct effect on higher order level, cognitive processing. These results are discussed in terms of current models of colour processing.     

Racial discrimination-induced anger and alcohol use among black adolescents

This study explored whether a relationship exists between anger among Black adolescents that has been provoked by racial discrimination, and alcohol consumption. Participants consisted of 134 Black adolescents from 14 to 18 years of age, residing in northeast Texas. All participants were administered a questionnaire measuring whether and the extent to which they might be dependent upon alcohol, a background information questionnaire which included questions about their drinking pattern, and a measure designed to assess the extent to which they feel angry either because they had been discriminated against or observed other Blacks being discriminated against or observed other Blacks being discriminated against in various situations. Only gender was found to be predictive of scores on the dependency scale. However gender, age, and racial discrimination anger scores were found to be predictive of the amount of alcohol consumed by the participants. Some implications for theory, research, and intervention are suggested.     

Figure-ground assignment in pigeons: evidence for a figural benefit

Four pigeons discriminated whether a target spot appeared on a colored figural shape or on a differently colored background by first pecking the target and then reporting its location: on the figure or the background. We recorded three dependent variables: target detection time, choice response time, and choice accuracy. The birds were faster to detect the target, to report its location, and to learn the correct response on figure trials than on background trials. Later tests suggested that the pigeons might have attended to the figural region as a whole rather than using local properties in performing the figure-background discrimination. The location of the figural region did not affect figure-ground assignment. Finally, when 4 other pigeons had to detect and peck the target without making a choice report, no figural advantage emerged in target detection time, suggesting that the birds' attention may not have been automatically summoned to the figural region.     

Contextual Competence: Multiple Manifestations Among Urban Adolescents

The authors develop and validate multidimensional and contextual profiles of competence among low-income, urban, middle adolescents (N = 560). The assessment of contextual competence was based on youth self-reports of involvement, performance, and relationship quality in the peer, school, athletic, employment, religious, and cultural contexts. A principal components analysis of these engagement indices revealed the six expected components with the addition of a component labeled self-in-context. To identify holistic, multidimensional profiles of contextual competence, scores along the seven domains were cluster analyzed. Nine clusters emerged, each representing a distinct constellation of youth experience. Profiles were associated with demographic variables and youth adjustment. Profiles reflecting high engagement in two or more contexts predicted higher self-esteem and lower depression. In contrast, profiles marked by high engagement in the contexts of athletics or employment predicted more serious delinquency. The authors discuss the implications of these findings for future research and intervention.     

Women Behaving Badly: Gender and Aggression in a Military Town, 1653–1781

Magistrates records from the English town of Portsmouth show the towns women to have been exceptionally violent. Women accounted, on average, for just over 31% of all assaults on record for the years 1653 to 1781. We used a combination of quantitative and qualitative methods to compare the fighting styles of men and women and to examine the extent to which these were gendered. Particular attention was paid to levels of violence between pairs of brawlers. The most common form of violence was male-on-male (2,666 cases), followed by female-on-female (1,690), male-on-female (1,675), and female-on-male (299). Of these pairings, female-on-male assaults were the most violent, as measured by the types of weapons used by the aggressors, and female-on-female pairings were the least violent.Funding was provided by grant 410-2000-0467 from the Social Sciences and Humanities Research Council of Canada. The authors are profoundly grateful to the gracious and highly capable staff of Portsmouths Museums and Records Service, including, most notably, Michael Gunton, Diana Gregg, Donna Malcolmson, and Sarah Speller. Special thanks also go to the team of volunteers who transcribed the towns sessions papers, thus greatly facilitating our entry of the same into a database. They were, in alphabetical order, Kate Beatty, Barbara Gower, Ursula Heinrich, Pam Honeysett, George Hothersall, Marjorie Hothersall, Una Lowe, Betty Richardson, Marjorie Ripper, and Brenda Whorton. There was one other volunteer: an inmate at the Kingston Prison just outside Portsmouth. Back in Toronto, several more people assisted in entering the records into a database. They were, in alphabetical order, Joanne Cordingley, James Hewitson, Allyson Lunny, Yvonne Pelletier, and Victoria Vaag.     

Lateralised processing of the internal and the external facial features of personally familiar and unfamiliar faces: a visual half-field study

In this visual half field (VHF) experiment, we investigated possible differences between the left and the right hemisphere in the processing of the internal and external features of familiar and unfamiliar faces. Previous studies using famous and unknown faces had indicated that both hemispheres use the same qualitative mode of processing with the internal features being more important for the perception of familiar faces. In this experiment, personally familiar faces rather than famous faces are used. There are several, mainly methodological, reasons why personally familiar faces are more appropriate stimuli to investigate face processing. The results of the present study showed that no overall visual field effect occurred, but more importantly, that face processing in the left hemisphere differed qualitatively from that in the right hemisphere. The theoretical repercussions of these findings are discussed.     

Epistemology and School Counseling

Because a counselor's interactions with his clients should be an out-growth of his philosophical commitments, he must grapple with certain epistemological questions: (a) Can human beings know the extramental world or merely their own ideas? (b) Is human knowledge a valid representation of the extramental world? (c) Can human beings reach agreement about the nature of extramental realities? The counselor can assume two possible stances. First, there is the “realist” position which states that there is an extramental world, we can achieve valid knowledge of it, and the knowledge of various observers can agree. Second is the “phenomenalist” position: There is an extramental world, but no one can achieve valid knowledge of it, nor can various observers easily agree regarding its nature. The realist counselor should help his client perceive his problem situation as it “really” is and as it appears to others. The phenomenalist counselor cannot do this instead, he can only try to enter the client's subjectivity and to help him deepen and enrich his unique perception of the problem situation.