Narrative Processing: Building Consumer Connections to Brands

This article proposes that narrative processing creates or enhances self‐brand connections (SBC) because people generally interpret the meaning of their experiences by fitting them into a story. Similarly, in response to an ad that tells a story, narrative processing may create a link between a brand and the self when consumers attempt to map incoming narrative information onto stories in memory. Our approach rests on the notion that a brand becomes more meaningful the more closely it is linked to the self. We conceptualize this linkage at an aggregate level in terms of SBCs, that is, the extent to which consumers have incorporated the brand into their self‐concepts. The results of an experiment show that narrative processing in response to a narratively structured ad is positively related to SBCs, which in turn have a positive relation with brand attitudes and behavioral intentions.     

The mood effect in relation to impulsive online buying behavior

This article analyzes impulsive buying behavior in scenarios where the consumer's negative or positive mood, oriented by emotional situations, stimulates an uncontrolled instinct in relation to the purchase. Four experimental studies were carried out to evaluate the influence of the mood state on impulsivity in different scenarios of consumption: online versus face-to-face shopping (Study 1); product characteristics – hedonic versus utilitarian product types in online environments (Study 2); the individual characteristic of self-control in relation to the online purchase (Study 3a); and the individual characteristic of social value in relation to online consumption (Study 3b). The results demonstrate that consumers have greater impulsiveness within the online environment when they are in a positive mood, and that the positive mood maintains greater purchasing impulsiveness when the product is utilitarian, and when the consumer has low self-control and/or high social value individually.     

Relational learning in children with deafness and cochlear implants

This four-experiment series sought to evaluate the potential of children with neurosensory deafness and cochlear implants to exhibit auditory-visual and visual-visual stimulus equivalence relations within a matching-to-sample format. Twelve children who became deaf prior to acquiring language (prelingual) and four who became deaf afterwards (postlingual) were studied. All children learned auditory-visual conditional discriminations and nearly all showed emergent equivalence relations. Naming tests, conducted with a subset of the children, showed no consistent relationship to the equivalence-test outcomes. This study makes several contributions to the literature on stimulus equivalence. First, it demonstrates that both pre- and postlingually deaf children can acquire auditory-visual equivalence relations after cochlear implantation, thus demonstrating symbolic functioning. Second, it directs attention to a population that may be especially interesting for researchers seeking to analyze the relationship between speaker and listener repertoires. Third, it demonstrates the feasibility of conducting experimental studies of stimulus control processes within the limitations of a hospital, which these children must visit routinely for the maintenance of their cochlear implants.     

EMERGENT CONDITIONAL RELATIONS IN A GO/NO‐GO PROCEDURE: FIGURE—GROUND AND STIMULUS‐POSITION COMPOUND RELATIONS

Past research has demonstrated emergent conditional relations using a go/no‐go procedure with pairs of figures displayed side‐by‐side on a computer screen. The present study sought to extend applications of this procedure. In Experiment 1, we evaluated whether emergent conditional relations could be demonstrated when two‐component stimuli were displayed in figure—ground relationships—abstract figures displayed on backgrounds of different colors. Five normally capable adults participated. During training, each two‐component stimulus was presented successively. Responses emitted in the presence of some stimulus pairs (A1B1, A2B2, A3B3, B1C1, B2C2 and B3C3) were reinforced, whereas responses emitted in the presence of other pairs (A1B2, A1B3, A2B1, A2B3, A3B1, A3B2, B1C2, B1C3, B2C1, B2C3, B3C1 and B3C2) were not. During tests, new configurations (AC and CA) were presented, thus emulating structurally the matching‐to‐sample tests employed in typical equivalence studies. All participants showed emergent relations consistent with stimulus equivalence during testing. In Experiment 2, we systematically replicated the procedures with stimulus compounds consisting of four figures (A1, A2, C1 and C2) and two locations (left — B1 and right — B2). All 6 normally capable adults exhibited emergent stimulus—stimulus relations. Together, these experiments show that the go/no‐go procedure is a potentially useful alternative for studying emergent conditional relations when matching‐to‐sample is procedurally cumbersome or impossible to use.     

Assessing changes in performance and monitoring processes in individual and collaborative tests according to students' metacognitive skills

This study assessed students' test performances and metacognitive processes in real classroom settings. Psychology undergraduates were categorised according to their metacognitive skills (high vs. low) and had their test performances and monitoring processes in two different types of tests (multiple-choice and short-answer tests) compared in individual and collaborative test conditions. Students' test preparation practices, attributions, and regulatory processes during test-taking were also compared by using open-ended questions. In the collaborative tests, three types of metacognitive pairings were made (high/high vs. high/low vs. low/low). Results showed that: (1) in individual tests, high-metacognitive students presented better performance and higher confidence levels due to their more effective test preparation practices and regulatory skills; (2) Differences in performance and confidence levels due to metacognitive skills disappear when students take tests collaboratively; (3) Over time, collaborative testing had particular positive effects on the low/low metacognitive pairings. Results are discussed focusing on their educational implications.     

Trash talk in a competitive setting: Impact on self‐efficacy and affect

The effects of trash talk and competition outcome on self‐efficacy and affect were examined in 40 Madden? NFL 08 football video game players randomly assigned to two conditions: silence talk, where they played the first game in complete silence; and the second trash talking. Measures of self‐efficacy, positive affect (PA), and negative affect (NA) were administered. Results revealed that players enforced to be silent in the first game instantaneously exhibited lower self‐efficacy, lower PA, and higher NA than players permitted to talk in Game 1. However, players subsequently instructed to remain silent in the second game showed markedly decreased self‐efficacy compared to players permitted to talk in Game 2. Results are interpreted in light of the social‐cognitive‐motivational theory.     

Psychoanalysis and University in Brazil: Possibilities and Limits of This Articulation

The goal of this article is to clarify some of the aspects concerning the academic teaching and research that is carried out in the field of psychoanalysis in the Brazilian Universities, versus the transmission and training in psychoanalytic institutions. The author describes how psychoanalysis is present in the Brazilian university context, from undergraduate to graduate studies, and also points out perspectives regarding the future of psychoanalysis in Brazil.     

Confidence judgments in real classroom settings: monitoring performance in different types of tests

During testing, students have a valuable opportunity to exercise and improve their self-regulatory skills. However, the extent to which they profit from those experiences may vary according to some personal, test-related, and environmental factors. This study investigated the effects of metacognitive skills and test types on students' test performances, confidence judgments, and on the accuracy of those judgments. A sample of 129 psychology undergraduate students (50 men and 79 women, mean age = 18.9 years) were categorized according to their metacognitive skills (high vs average vs low) and had their test performances and monitoring processes in two different types of tests (i.e., multiple-choice and short-answer tests) compared throughout one academic term. Their test preparation practices, along with their attributional and regulatory processes during test-taking, were also compared by using open-ended questions. The results showed that: (1) high-metacognitive students presented more effective test preparation practices, better test performances, and superior attributional, regulatory, and monitoring processes than their counterparts; (2) differences in performance and judgment accuracy were significantly larger in the short-answer tests than in the multiple-choice tests; and (3) over time, students' performances and confidence levels varied in specific patterns according to the type of test being taken. The results are discussed, focusing on the educational implications of the interactions observed and on how they may determine what students can learn from test-taking experiences. In addition, based on the results obtained, specific suggestions on how to increase the metacognitive awareness of university students through instruction and on how to improve their academic assessment are provided.