Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer

In this research, I examined how biculturals, or individuals who have been equally influenced by an East Asian and Western cultural orientation, respond to various types of persuasion appeals that promote values unique to a particular culture. In the first experiment, I found that biculturals, relative to monoculturals, tend to react favorably toward both individually and interpersonally focused appeals due to their having 2 equally developed and accessible cultural dispositions. In the second experiment, I identified boundary conditions under which having relatively equal access to both cultural dispositions leads to favorable responses. Results indicate that biculturals who tend to compartmentalize each culture react less favorably toward appeals that are both individually and interpersonally focused than biculturals who tend to integrate the 2 cultures. In other words, the former type of bicultural prefers appeals that activate one cultural disposition, whereas the latter type of bicultural favors appeals that activate both cultural dispositions. These findings are discussed in light of the growing trend toward multiculturalism and the increasing need for researchers to understand the impact of this trend on various consumer behavior issues.     

大学生不同认知方式对图形推理水平的影响--兼谈认知过程中的人格作用

用镶嵌图形测验方法从大学生中选出场独立性、场中间性和场依存性被试各32名．在分段限时条件下解决瑞文标准推理测验的B、C、D、E组问题。实验结果表明．认知方式不同组被试图形推理总成绩差异显著,场独立组最高、中间组次之、场依存组最低;随推理问题难度的渐增(B→C→D→E),认知方式的作用效果愈加明显,场独立组、中间组对图形类比推理(B组)、系统变化(C组)和系列关系(D组)的推理水平显著高于场依存组,对复杂抽象问题(E组)的推理水平场独立组显著高于中间组和场依存组;认知方式可解释图形推理总成绩25．9％的变异,年级可解释11．2％的变异。认知方式是影响图形推理水平的重要人格变量。     

试析德国纳粹人体实验的道德逻辑

德国纳粹人体实验与德国现代伦理思想中的超人道德和种族主义思想密切相关。超人道德是纳粹人体实验的“意志-伦理”基础,种族主义则是纳粹人体实验的“科学—伦理”依据。     

Coping with failure: relationship with self-concept discrepancy and attributional style

In the relationship of attributional style and self-concept discrepancy with coping behavior among 10th-grade Hong Kong Chinese students, 3 significant canonical variate pairs were identified. The total criterion redundancy showed that self-concept discrepancy and attributional style predicted about 20% of the variance of coping behavior. The 1st variate pair indicated that students with small self-concept discrepancy and low-depressive attributional style tended to cope with failure by planful problem solving and by positive reappraisal. The 2nd variate pair showed that students, particularly girls, with small self-concept discrepancy in verbal ability and same-sex peer relations tended to cope with failure by seeking social support. The last variate pair showed that students with great self-concept discrepancy in same-sex peer relations and parent relations tended to cope with failure by avoiding or escaping. The 3 canonical variate pairs also suggested a new taxonomy for coping behavior: mobilization of internal coping resources, mobilization of external coping resources, and the inability to mobilize any coping resources.     

The acceptance of lonely others: effects of loneliness and gender of the target person and loneliness of the perceiver

The reactions of lonely people toward other lonely people and the relationship between loneliness and self-concepts were examined. The 2-way and 3-way interaction effects showed that low lonely perceivers reacted more negatively toward the lonely target person. The relationship between loneliness and self-concept was examined using a multidimensional measure of self-concept. Results showed that loneliness correlated negatively with self-concept. In multiple regression analyses, the most significant predictors of loneliness were self-concept of relations with same gender and opposite gender peers and general self-concept.     

Deduction,inference and illation

From the standpoint of the theory of medicine, a formulation is given of three types of reasoning used by physicians. The first is deduction from probability models (as in prognosis or genetic counseling for Mendelian disorders). It is a branch of mathematics that leads to predictive statements about outcomes of individual events in terms of known formal assumptions and parameters. The second type is inference (as in interpreting clinical trials). In it the arguments from replications of the same process (‘data’) lead to conclusions about the parameters of a system, without calling into question either the probabilistic model or the criteria of evidence. The third is illation (as in the elucidation of symptoms in a patient). It is a process whereby, in the light of the total evidence and the conclusions from the other types of reasoning, one may modify, expand, simplify or demolish a conceptual framework proposed for deductions, and modify the nature of the evidence sought, the criteriology, the axioms, and the surmised complexity of the scientific theory. (The process of diagnosis as applied to a patient may in extreme cases lead to the discovery of an entirely new disease with its own, quite new, set of diagnostic criteria. This course cannot be accommodated inside either of the other two types of reasoning.) Illation has something of the character of Kuhn's ‘scientific revolution’ in physics; but it differs in that it is the nature, not the degree or frequency of change that distinguishes it from Kuhn's ‘normal science.’     

Testing of an orthogonal measure of cultural identification with adult mission Indians

The Orthogonal Cultural Identification Scale (OCIS; Oetting & Beauvais, 1990-91) has been validated among Native American youth, but not adults. The present study sought to test the reliability (internal consistency) and validity (construct and factorial) of the OCIS among an adult Native American sample consisting of 389 Mission Indians (61% female). Participants were recruited from reservations using a venue sampling strategy. The OCIS was completed as part of a self-assessment packet of questionnaires. Internal consistency for OCIS subscale scores ranged from 0.76 to 0.91. Both concurrent and discriminant validity were demonstrated. Confirmatory factor analysis revealed 2 factors: (1) Anglo American Identification and (2) Native American Identification. These results indicate the OCIS is a reliable and valid instrument for use with adult Native Americans.     

Reexamining personal, social, and cultural influences on compliance behavior in the United States, Poland, and Hong Kong

Researchers have extended the literature on strategies of gaining compliance with a request to incorporate cultural variations into the analytic framework. In the present investigation, the authors sought to go beyond previous studies of the factors increasing compliance rates by reexamining how researchers conceptualize and measure personal, social, and cultural influences on compliance behavior in the United States, Poland, and Hong Kong. The authors found that different levels of compliance were affected by culture, principles of influence, and the individual's personal orientation of idiocentrism/allocentrism (I/A). In the present study, the authors extended previous cross-cultural work by decomposing the I/A into 2 separate individual difference variables: normative perceptions and evaluative perceptions. The interaction of person and situation on compliance showed the power of situational demands and the strength of different aspects of personal collectivism. Different patterns of compliance at the culture level revealed the importance of culture in shaping this behavioral tendency. Thus, the authors' integration of personal, social, and cultural influences provided an interactive model to help researchers explain compliance more comprehensively.     

Pilot assessment of pain of orthopaedic patients in Hong Kong

This pilot study examined the internal consistency and concurrent validity of the Chinese version of the Acute Lower Back Pain Screening Questionnaire. A sample of 45 acute low back pain patients (27 men and 18 women; mean age = 47.8) were recruited from the Department of Orthopaedics and Traumatology of the Tuen Mun Hospital in Hong Kong. Three items of the original questionnaire were excluded from the analyses because response was low by 30 of the 45 patients. The questionnaire showed good internal reliability (Cronbach alpha = .88) and correlated significantly with other test scores: the Faces Pain Scale-Revised (alpha = .74), the Chinese (Hong Kong) SF-12 Health Survey (Mental subscale, alpha = -.47; Physical subscale alpha = -.62), and the Chinese Hospital Anxiety and Depression Scale (Anxiety subscale, alpha = .42; Depression subscale, alpha = .43). The questionnaire could be used in research and clinical work to provide data on the multicomponents of a pain experience as well as psychosocial risk factors related to pain among the Chinese. Researchers might examine the course of change in chronic pain.     

应用心理测验评估轻度甲苯中毒者的脑功能状态

以２９名轻度甲苯中毒的工人和２９名作为控制组的工人,就一些神经心理测验上的作业水平,进行了比较。此两组工人工作场所的空气,以８小时的ＴＷＡ计算,所得甲苯含量分别为８８．０ｐｐｍ和１３．５ｐｐｍ。所实施的心理测验包括数字广度、ＷＭＳ视觉记忆测验、本顿视觉保持测验、连线测验、符号数字、栓子安插和手指敲击测验。结果发现,轻度甲苯中毒的工人,无论在语文或非语文的短时记忆、注意力或集中力、知觉运动或手巧等方面的作业水平,都比不上控制组,显示轻度甲苯中毒组之脑功能已受损害。该研究亦进一步表明了轻度毒害性化学溶剂所导致的脑功能损害,可通过简便的心理测验予以相当准确的测查。