Print adverts: Not remembered but memorable

Attempts to measure advertising effectiveness have relied on explicit memory measures based on recall or recognition. However, recent cognitive research has shown that not only is it possible to measure unconscious effects of prior experience through implicit tests of memory, but that such performance is independent of explicit recollection. The present study sought to determine whether it is possible to demonstrate the same pattern of findings using print advertising in an ecologically valid situation. Eighty subjects saw 25 full-page colour magazine adverts in either a deliberate or incidental study condition and subsequently rated (on four salient dimensions) a set of 50 adverts, which included the target adverts. Following the ratings subjects were asked to indicate which of the adverts they recognized as having been in the original set. While the deliberate study group recognized around 60 per cent of the adverts, the incidental study group recognized only 11 per cent. However, both groups showed the same positive bias in attitudes towards the adverts they had been exposed to compared to the ones they had not seen before. Thus, in line with by the cognitive literature, it is possible to show shifts in attitudes that are independent of conscious recollection. This data questions advertisers' reliance one explicit memory tests as measures of advertising effectiveness.     

Work-Relationship Values and Gender Role Differences in Relation to Career-Marriage Aspirations

This study of female and male undergraduate business majors explored the relationship of their preferred future career-marriage arrangement to their relationship and work values, work motivation, and gender role orientation Results indicate that the dual-career, career-job, and career-home groups showed significant differences on these dimensions. Additionally, sex and gender role differences reflected cultural stereotypes of achievement orientation in men and barriers to career pursuits of women. The results are discussed in terms of interpersonal, intrapersonal, and societal factors underlying career-marriage aspirations. Implications for practitioners and suggestions for future research are given.     

The holocaust of first nation people: Residual effects on parenting and treatment implications

The residential school experience was devastating for many First Nation (Indian) people. The lingering effects of this era have been far reaching and remain painfully evident throughout Native communities. One of the more obvious areas directly affected has been parenting. This paper discusses current parenting difficulties of Native clients who were formerly in residential schools. A connection is made between the abuse experienced by these individuals and their parental struggles. Along with addressing various sociopolitical issues, a number of clinical interventions designed to promote the healing process of these victims and their families are provided and discussed.     

Abuse and neglect of adults with mental retardation in different residential settings

Eighty-two per cent of all cases of abuse or neglect of an adult with mental retardation substantiated by the Abuse Investigation Division of the Connecticut Office of Protection and Advocacy for Persons with Disabilities over a five-year period occurred in the victim's residence. Chi square analyses revealed that there was significantly more abuse in institutions and group homes and significantly less in the individual's own home. Furthermore, analyses revealed that there was significantly more personal neglect in group homes and community training homes and significantly less in own homes. The results were discussed and recommendations made regarding ways of reducing abuse and neglect.     

Stress and family support as predictors of distress and rejection in people who care for a relative with schizophrenia

Relatives (N=121) of adult schizophrenia patients were interviewed to investigate predictors of their level of psychological distress and of rejecting attitudes toward the sufferer. The relatives' total stress, particularly that associated with poor communication skills in the sufferer, predicted several measures of their psychological distress, and the same variables plus turbulence of sufferer behavior (i.e., violence and disruptiveness) predicted rejection of the sufferer by the relative. In each case, adequacy of family support moderated the influence of the stressors, although this effect was more marked for distress outcomes than for rejection. The results have important implications for the sorts of professional and peer support which relatives may need to encourage their performance of this potentially burdensome role. In addition, the results fit a classic stress management model and provide a feasible alternative to the Expressed Emotion Model of the relationship between relatives' rejection and patients' illness severity.     

The patient-physician relationship and the allocation of scarce resources: a law and economics approach

Patients with insufficient financial resources place physicians in a conflict of interest between the patients' needs and the financial interests of the physician, other patients, and society. Not only must physicians act ethically, but they must avoid liability for violating their legal duties to their patients. The traditional rules of contract and malpractice law that govern the patient-physician relationship do not provide satisfactory guidelines. Better answers are found in the rules of fiduciary law, but only with regard to direct conflicts between patients and physicians and only at the risk of reducing patient access to care. Certain types of legislative action can resolve these conflicts by altering the traditional legal rules, but care must be taken to preserve patient-physician trust, which the legal rules were designed to enhance.     

Multimethodological approach to examining risk-taking

Research on risk-taking behavior has shown to yield inconsistent findings. Three studies were conducted using four different analysis techniques. The first study used a phenomenological approach and qualitative analysis to gain an understanding of risk-taking. A model of factors relating to risk-taking was developed and tested in a second study. The third study was conducted to develop scales of risk and used magnitude estimation and multidimensional scaling techniques. Results from the studies confirmed the multidimensionality of the construct of risk-taking. Also indicated was a gender difference in risk-taking behavior and perception. These studies expand our knowledge of risk-taking behavior in that 1) a method of categorizing risks was developed, 2) gender similarities and differences in risk-taking were explored, and 3) perceived magnitude and underlying dimensions of risk were developed.