Show me the product,show me the model: Effect of picture type on attitudes toward advertising

We suggest that a consideration of consumer self-evaluations is fundamental to understanding the conditions under which it is more advantageous to present person or product pictures in print advertisements. We build on the basic human motives of self-enhancement and self-verification to propose that the specific self-esteem level of consumers, in the domain relevant for the category, differentially affects their responses to picture type. Specifically, for consumers with low (high) domain-specific self-esteem, depicting a product (person) in the advertisement enhances attitudes toward the advertisement more than depicting a person (product). In two studies, we demonstrate the proposed matching relationships using two different domains of consumer self-evaluation: appearance self-esteem and academic self-esteem. We also show that increased and more fluent generation of self-related mental imagery drives the observed improvement in attitudes toward the advertisement. Our findings suggest direct implications for advertising design.     

Friend versus foe: Neural correlates of prosocial decisions for liked and disliked peers

Although the majority of our social interactions are with people we know, few studies have investigated the neural correlates of sharing valuable resources with familiar others. Using an ecologically valid research paradigm, this functional magnetic resonance imaging study examined the neural correlates of prosocial and selfish behavior in interactions with real-life friends and disliked peers in young adults. Participants (N = 27) distributed coins between themselves and another person, where they could make selfish choices that maximized their own gains or prosocial choices that maximized outcomes of the other. Participants were more prosocial toward friends and more selfish toward disliked peers. Individual prosociality levels toward friends were associated negatively with supplementary motor area and anterior insula activity. Further preliminary analyses showed that prosocial decisions involving friends were associated with heightened activity in the bilateral posterior temporoparietal junction, and selfish decisions involving disliked peers were associated with heightened superior temporal sulcus activity, which are brain regions consistently shown to be involved in mentalizing and perspective taking in prior studies. Further, activation of the putamen was observed during prosocial choices involving friends and selfish choices involving disliked peers. These findings provide insights into the modulation of neural processes that underlie prosocial behavior as a function of a positive or negative relationship with the interaction partner.     

Impact of spatial grouping on mean size estimation

People represent summary statistics of visual scenes, but it is not fully clear whether such summary statistics are extracted automatically. To determine whether different levels of summary representation (i.e., at the perceptual-group or the entire-display level) may be formed differently, in two experiments we investigated how people extracted summary statistics for displays consisting of spatially segregated groups. Participants were asked to report the mean sizes of either entire sets or perceptual groups in precue and postcue conditions. There was no precueing advantage in the mean size estimations of entire sets. However, when these precues identified target perceptual groups, participants reported the perceptual-group means more accurately than when postcues were used. In the postcue condition, participants were biased toward the entire-set mean even when they were probed to report the perceptual-group mean. There was also greater bias toward the entire-set mean for more erroneous perceptual-group summaries. These findings suggest that ensemble representations are extracted more efficiently for the whole than for the perceptual parts and that ensemble perception is not a uniform process across perceptual groups and entire sets.     

Culture and Social Structure: Identity in Turkey

Using a historical and biographical perspective, this paper examines the structural elements and cultural signs of contemporary social events and problems in Turkey in order to understand their basic features. Hermeneutics is used in order to understand contemporary Turkey by way of its historical background and prominent biographies. Two basic epic texts were interpreted using Gadamarian hermeneutics with the help of key concepts such as gaza¹ and gaza cult. Semiotics is used to examine key concepts as binary opposites. Dialectics is used to understand these concepts as the unity of binary opposites coexisting at the same time and place. It is concluded that the contemporary cultural values and biographies explored are linked to their historical past and Islam seems to be more influential on hybrid identities than on ethnic status.     

Maternal representations during pregnancy and early motherhood

The aim of the present study was to study the maternal representations of pregnant women and mothers in their early postpartum period, by beginning the process of validating the maternal representations questionnaire L'entretien R₁ and by developing a means to assess the content‐free aspects of the representations. Participants were 23 primiparous (first‐time mothers) pregnant women in their fourth to seventh month of pregnancy and 22 primiparous mothers in their early (zero to six months) postpartum period. It was found that the four subscales of L'entretien (self‐as‐mother, self‐as‐person, own‐mother, and partner) produced meaningful results for Turkish subjects. The results were compatible with the idea of integrated representations of self‐as‐person and self‐as‐mother even in the second trimester of their pregnancy and also showed that they could differentiate themselves from their mothers as early as that period. The results revealed no significant differences in the content and content‐free dimensions of the representations of pregnant women and mothers. ©2004 Michigan Association for Infant Mental Health.     

Ambivalent Sexism, Gender, and Major as Predictors of Turkish College Students’ Attitudes Toward Women and Men’s Atypical Educational Choices

The aim of the study was to investigate how ambivalent gender attitudes (hostile/benevolent sexism; hostility/benevolence toward men), plus gender and major predict attitudes toward men studying social sciences and women studying natural sciences in Turkey, where gender attitudes are relatively traditional. Undergraduates (N?=?215, mean age?=?21.16) completed scales of Ambivalent Sexism, Ambivalence toward Men, Attitudes toward Men in Social Sciences (AMSS), and Attitudes toward Women in Natural Sciences (AWNS). Although AMSS and AWNS were positive, men and natural-science majors had less positive AMSS and AWNS. Men in social sciences were perceived more negatively than women in natural sciences. Gender and hostile sexism predicted AWNS; gender, major, and benevolence toward men predicted AMSS. Implications for status relations are discussed.     

Predictors of Turkish Women’s and Men’s Attitudes toward Sexual Harassment: Ambivalent Sexism, and Ambivalence Toward Men

This study examined the relationships among ambivalent sexism (hostile/benevolent), ambivalence toward men (hostility/benevolence) and Turkish women/men’s attitudes toward sexual harassment, including attitudes toward viewing sexual harassment as a result of provocative behaviors of women (ASHPBW) and attitudes toward viewing sexual harassment as a trivial matter (ASHTM). Participants included 220 Turkish undergraduates (136 female; M_age?=?20.00). They tended to blame women for the incidents of sexual harassment whereas they viewed sexual harassment as a very important social problem. As compared to women, men scored higher in both ASHPBW and ASHTM, suggesting that men are more tolerant of sexual harassment. For both genders, hostile sexism and benevolence toward men predicted ASHPBW. However, for only men, hostile and benevolent sexism predicted ASHTM.     

Fluency in L2: Read and Spontaneous Speech Pausing Patterns of Turkish,Swahili, Hausa and Arabic Speakers of English

Journal of Psycholinguistic Research - Language learners’ actual speech performances constitute an essential aspect of studies on second language learning and teaching. Although there is...