The relationship of character structure to persuasive communication in advertising

The persuasive effect of character structure--defined as a person's organized set of drives, dispositions, and satisfactions with which they approach the world--was assessed in the context of printed advertising. Subjects were exposed to one of two levels of argument strength (strong versus weak) and one of two levels of message spokesperson (celebrity versus noncelebrity) in a printed-advertising task. Subjects classified as Other-directed, individuals who possess a strong need to get along with others, exhibited greater attitudinal responsiveness to the test advertisement as measured on a composite attitude scale than did those classified as Inner-directed, needing to get ahead, or succeed. Other-directed subjects' attitude scores were more responsive to the message source than were the comparable scores of Inner-directed subjects. Results regarding argument strength were not significant but suggest that Other-directed attitudes are influenced by a combination of textual arguments and social cues.     

Reviews of current books

Pastoral Psychology -     

Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme

This article sets out a unified behavioural research programme that integrates compatible elements of old, new and evolutionary behavioural approaches to economics as an alternative to the dominant unified approach to economics based on rational choice theory and a Walrasian view of market coordination. However, the proposed programme can also be viewed as a general framework for interdisciplinary research on consumer behaviour. It employs the view of scientific research programmes proposed by Lakatos, setting out groups of ‘hard-core’ propositions and their associated ‘do’ and ‘do not’ rules for the conduct of researchers. The unifying theme is that evolution in the economy (and in human systems more generally) entails the creation, adoption and abandonment of rules for dealing effectively with open-ended choice problems that are bedevilled by infinite regress problems and cognitive challenges that people seek to address via personal repertoires of hierarchically related rules. To anticipate behaviour, researchers need to develop knowledge of these rules (including heuristics and routines), their functionality and the processes by which they get changed or prove difficult to change even where they cause problems.     

On the need for structurally competent counselling and psychotherapy: Neoliberal ideology,disability and the psy disciplines

This article highlights and problematises the psy disciplines' articulations with neoliberalism, with a particular focus upon disability and upon counselling and psychotherapy. Recent years have witnessed burgeoning scholarly interest in the potential complicities of the psy professions in a neoliberal agenda of individualisation, pathologisation and responsibilisation of human suffering. Such complicities are, in state therapy settings, driven by a growing need for these professions to offer cost-effective, evidence-based interventions to secure funding in an increasingly competitive market. Whilst the entwining of neoliberal ideology with therapy practices may be innocuous for some, it is contended that disabled people may be at particular risk of harm. A case is then made for training and practice to foreground structural competency, an awareness of how therapy encounters and client concerns are shaped by socio-structural factors, including, but not limited to, politics and political ideology. This would require not only an appreciation of the sociopolitical context in which therapy unfolds and its indubitable shaping of subjectivities, but also greater recognition of disability as a source of social inequity and oppression, as opposed to an individual phenomenon. Moreover, structural competency would require theoretical and demographic diversity in training and practice, which, in turn, would necessitate identifying and addressing barriers to inclusion for disabled people. Points raised are deemed of particular importance given the emergence of long COVID.     

Exploring the Relationship Between Mathematics Anxiety and Performance: An Eye‐Tracking Approach

The mechanisms underpinning the relationship between math anxiety and arithmetic performance are not fully understood. This study used an eye‐tracking approach to measure a range of eye movements of 78 undergraduate students in response to performance on an arithmetic verification task. Results demonstrated a significant positive relationship between self‐reported math anxiety and response time, indicating reduced processing efficiency. Analysis of eye‐movement data reinforced the utility of an eye‐tracking approach in studying arithmetic performance; specific digit fixations, dwell time, saccades, and regressions all significantly predicted response time. Furthermore, findings highlighted significant positive correlations between math anxiety and fixations, dwell time, and saccades. Despite there being little evidence that eye movements mediate the math anxiety‐to‐performance relationship, relationships observed between math anxiety and eye movements provide a useful starting point for research using an eye‐tracking methodology in studying math anxiety and performance; the present findings suggest future work should focus on calculation strategy. Copyright © 2014 John Wiley & Sons, Ltd.