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31.
We compared negative and positive ads in the context of a fictitious election. Participants read a strong or weak message supporting one candidate (positive ad) or derogating the opposition candidate (negative ad). The strong positive message had a greater impact on attitudes toward the candidates than the weak positive message, but message strength had no significant effect for negative messages, suggesting that positive messages are centrally processed, and negative messages serve mainly as peripheral cues. Accordingly, a strong positive message was more effective than a weak positive message, but a weak positive message was less effective than a weak negative message. We conclude that negative political ads are advisable only when candidates cannot provide strong arguments to support their candidacy. 相似文献
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FROM PAPER TO PIXELS: MOVING PERSONNEL SURVEYS TO THE WEB 总被引:4,自引:0,他引:4
LORI FOSTER THOMPSON ERIC A. SURFACE DON L. MARTIN MICHAEL G. SANDERS 《Personnel Psychology》2003,56(1):197-227
Practitioners are not adequately prepared to handle concerns related to the acceptability of the online survey medium from the worker's viewpoint because the literature has only begun to address this issue. This study assessed reactions to Web-based questionnaires while moving an organization's climate survey online. Initial questions, posed via a paper-and-pencil instrument, gathered opinions concerning online surveys ( n = 437). A Web-based climate survey was then created and piloted (n = 98). Afterwards, die finalized instrument was administered ( n = 403), and a follow-up questionnaire was disseminated ( n = 175) to further gauge workers' reactions. Despite some initial anonymity concerns, most personnel were amenable to online surveying, and the Web-based medium did not appear to discourage participation from any subgroup (based on gender, race, military versus civilian classification, and workgroup size comparisons). This article, which is intended for practitioners considering the transition to Web-based surveys as well as those interested in evaluating and improving current Web-based survey processes, outlines issues regarding online survey implementation, offers a tool for evaluating survey software, and concludes with lessons learned and avenues for future research/practice. 相似文献
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RODNEY K. GOODYEAR C. EDWARD WATKINS 《Journal of counseling and development : JCD》1983,61(10):592-597
C. H. Patterson, spokesperson for client-centered therapy and for counseling itself, was interviewed. The focus of the interview was on him as a person and as a professional. 相似文献
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CHERYL HETHERINGTON ERIC HILLERBRAND BRUCE D. ETRINGER 《Journal of counseling and development : JCD》1989,67(8):452-454
This article reviews the available literature on career issues facing gay men, identifies potentially crucial issues confronting practicing career counselors, and suggests how to work with gay men regarding career issues. Suggestions for future research are also presented. 相似文献
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ERIC FUNKHOUSER 《Pacific Philosophical Quarterly》2005,86(3):295-312
Abstract: Two of the most basic questions regarding self‐deception remain unsettled: What do self‐deceivers want? What do self‐deceivers get? I argue that self‐deceivers are motivated by a desire to believe. However, in significant contrast with Alfred Mele's account of self‐deception, I argue that self‐deceivers do not satisfy this desire. Instead, the end‐state of self‐deception is a false higher‐order belief. This shows all self‐deception to be a failure of self‐knowledge. 相似文献
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ERIC WATKINS 《The Philosophical forum》2012,43(3):311-326