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11.
ELIZABETH M. PERSE 《人类交流研究》1990,16(4):556-581
This study considered involvement as audience activity, as an indication that audience members are participating in mass media content. On the basis of previous communication research, involvement is viewed as audience activity with both cognitive and affective dimensions. Cognitive involvement reflects attention to, recognition of, and elaboration on media content. Emotional involvement reflects internal feelings. The purpose of this study was to check the validity of this view of involvement in the context of local television news by (a) testing the relationship between the strength of news viewing motivation and involvement intensity, (b) testing the relationship between the type of news viewing motivation and involvement orientation, and (c) testing the relationship between cognitive and emotional involvement. Adult local news viewers (N = 305) completed pertinent questionnaires. Pearson and canonical correlation partly supported the proposed view of media involvement. Utilitarian viewing motivation was associated with higher cognitive involvement and feelings of anger while watching local news. Diversionary motivation was associated with feeling happy while watching news. There were links between cognitive and emotional involvement with news. The discussion focuses on the importance of involvement and motivation in media effects research. 相似文献
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ELIZABETH URBAN 《The Journal of analytical psychology》1993,38(3):237-256
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Normative Images of Communication Media Mass and Interpersonal Channels in the New Media Environment
This study is an extension of earlier uses and gratifications research that identified normative images of mass media. The article considers how well 12 different mass and interpersonal communication channels fill 11 communication needs. A sample of 649 adults completed self-administered questionnaires, the responses of which were submitted to cluster analysis, which identified five channel clusters: Video, Interpersonal, Print, Computer, and Audio. In general, the Interpersonal cluster (conversation and telephone) was rated the most useful at filling various needs, with Computer rated the least useful. Consistent with previous research, clusters that were most useful at filling personal needs were rated highest in social presence. The discussion relates this study's findings to previous research and notes implications for research on the newer communication technologies. 相似文献
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ELIZABETH PUGZLES LORCH PHILIP PALMGREEN LEWIS DONOHEW DAVID HELM STAGEY A. BAER MARGARET U. DSILVA 《人类交流研究》1994,20(3):390-412
This study examined effects of message and program sensation value, sensation seeking, and drug use on visual attention to televised anti-drug public service announcements (PSAs) among 318 18–22-year-olds, who were placed individually in a simulated home environment with the opportunity to read from print media selections and/or watch a half-hour TV program including two presentations of the test PSA. The TV program was high or low in sensation value. High sensation seekers paid greater attention to high sensation value programming and to PSA embedded in such programming, whereas low sensation seekers paid greater attention to PSA embedded in low sensation value programs. Ongoing attention to a program may help to sustain attention to a subsequent PSA. The findings relate to an activation model of information exposure and indicate that program sensation value and sensation seeking are important factors to be considered in the placement oftelevised drug abuse prevention messages. 相似文献
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BRANT R. BURLESON STEVEN R. WILSON MICHAEL S. WALTMAN ELIZABETH M. GOERING TERESA K. ELY BRYAN B. WHALEY 《人类交流研究》1988,14(4):429-486
A popular method for assessing compliance-gaming behavior involves having people rate lists of preformulated message strategies for likelihood of use. This “selection procedure” has been employed much more frequently than the alternative “construction procedure,” a method that requires people to generate their own message strategies. The present article argues that the selection procedure is much less sensitive than the construction procedure to the effects of situational and individual-difference variables on compliance-gaining behavior. The article further suggests that the insensitivity of the selection procedure is due to a type of social desirability bias known as the item desirability effect. Seven studies were carried out testing the Marwell and Schmitt (1967) and Wiseman and Schenk-Hamlin (1 981) strategy checklists for the item desirability effect. These studies found that (a) the likelihood of use ratings prouided for the strategies on both checklists could be accurately predicted by the rated social appropriateness of the strategies, (b) likelihood of use ratingsfor preforrnulated strategies haue relatively poor reliability, and (c) the construction procedure is much less susceptible to social desirability biases than the selection procedure. On the basis of these and related findings, it is recommended that researchers eschew the use of strategy checklists in future research. 相似文献
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