Normative Images of Communication Media Mass and Interpersonal Channels in the New Media Environment

This study is an extension of earlier uses and gratifications research that identified normative images of mass media. The article considers how well 12 different mass and interpersonal communication channels fill 11 communication needs. A sample of 649 adults completed self-administered questionnaires, the responses of which were submitted to cluster analysis, which identified five channel clusters: Video, Interpersonal, Print, Computer, and Audio. In general, the Interpersonal cluster (conversation and telephone) was rated the most useful at filling various needs, with Computer rated the least useful. Consistent with previous research, clusters that were most useful at filling personal needs were rated highest in social presence. The discussion relates this study's findings to previous research and notes implications for research on the newer communication technologies.     

Legislation and Litigation Involving the Employment of Disabled Women: An Overview

A literature review of the current legislation, interpretive litigation, and court cases relevant to the employment of disabled women is presented in this article in order that human service personnel may advocate for disabled women.     

Item Desirability Effects in Compliance-Gaining Research Seven Studies Documenting Artifacts in the Strategy Selection Procedure

A popular method for assessing compliance-gaming behavior involves having people rate lists of preformulated message strategies for likelihood of use. This “selection procedure” has been employed much more frequently than the alternative “construction procedure,” a method that requires people to generate their own message strategies. The present article argues that the selection procedure is much less sensitive than the construction procedure to the effects of situational and individual-difference variables on compliance-gaining behavior. The article further suggests that the insensitivity of the selection procedure is due to a type of social desirability bias known as the item desirability effect. Seven studies were carried out testing the Marwell and Schmitt (1967) and Wiseman and Schenk-Hamlin (1 981) strategy checklists for the item desirability effect. These studies found that (a) the likelihood of use ratings prouided for the strategies on both checklists could be accurately predicted by the rated social appropriateness of the strategies, (b) likelihood of use ratingsfor preforrnulated strategies haue relatively poor reliability, and (c) the construction procedure is much less susceptible to social desirability biases than the selection procedure. On the basis of these and related findings, it is recommended that researchers eschew the use of strategy checklists in future research.