Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets.     

When the happy victimizer says sorry: Children's understanding of apology and emotion

Previous research suggests that children gradually understand the mitigating effects of apology on damage to a transgressor's reputation. However, little is known about young children's insights into the central emotional implications of apology. In two studies, children ages 4–9 heard stories about moral transgressions in which the wrongdoers either did or did not apologize. In Study 1, children in the no‐apology condition showed the classic pattern of ‘happy victimizer’ attributions by expecting the wrongdoer to feel good about gains won via transgression. By contrast, in the apology condition, children attributed negative feelings to the transgressor and improved feelings to the victim. In Study 2, these effects were found even when the explicit emotion marker ‘sorry’ was removed from the apology exchange. Thus, young children understand some important emotional functions of apology.     

CROWDING,TASK PERFORMANCE,AND COMMUNICATIVE INTERACTION IN YOUTH AND OLD AGE

Following Altman's privacy regulation model, this research was based on the assumption that the relationship between achieved and desired levels of privacy is a major determinant of the experience of crowding in small groups. Further, on the basis of evidence that advancing age is associated with a chronic lack of communicative interaction, it was assumed that the achieved level of privacy among elderly persons generally is greater than that experienced by young adults. Given these assumptions, it was predicted that the crowding threshold of young adults would be significantly lower than that of older persons. To test this hypothesis, the research varied conversation distance (close, far) and density (small room, large room) and assessed the quality of communicative interaction and task performance among small groups of college-age females and retired women over 60 years of age. Results showed that task performance among younger subjects deteriorated in close interaction conditions, whereas the performance of older subjects was improved by spatial intrusion. Further, older subjects exhibited positive communication behaviors in response to close conversation, high-density conditions, while younger subjects responded either with negative communication behaviors or were unaffected by spatial restriction. Finally, the research confirmed previous findings that conversation distance is a more important determinant of the experience of crowding in small groups than physical density. The significance of the results for Altman's privacy regulation model and their implications for the study of human communication behaviors were discussed.