How a perceived status change increase consumers’ tendency toward consumption through double psychological mechanisms

While previous research has demonstrated that status significantly affects consumer behaviour, most studies have examined objective status rather than perceived status. The present article, therefore, aims to examine how a perceived change in status affects consumers’ status consumption as well as the underlying psychological mechanisms for this behaviour. Study 1 manipulates participants’ perceived status change and measures their tendencies toward status consumption. Results show that both participants undergoing status improvement and those perceiving a threat to their status are more inclined towards status consumption than participants in a control condition. Study 2 manipulates participants’ perceived status change and measures their self‐presentation motivation, self‐compensation motivation, and status consumption tendency. A series of mediation analyses shows that self‐presentation, rather than self‐compensation, mediates the positive effect of status improvement on consumers’ status consumption and that self‐compensation, rather than self‐presentation, mediates the positive effect of status threat on consumers’ status consumption. Results of our studies suggest that consumers who perceive status improvement seek status consumption for self‐presentation purposes, while consumers who perceive status threat seek status consumption for self‐compensation. The article concludes by discussing the theoretical contribution of this research and offering practical suggestions regarding product marketing.     

The Way Evaluation Tastes: Tasting as an Embodied Cue of Evaluation

The current theory and research on embodiment have indicated that the basic bodily experiences, which may be more fundamental and important than previously suggested, can influence human cognitive processes. Drawing upon this perspective, the present study examined the hypothesis that the psychological experience of evaluation is grounded in the physical experience of tasting. In three experiments, we found that a tasting cue facilitated evaluation-related conceptual processing in a lexical decision task (Experiment 1), and induced a desire to evaluate toward novel stimuli (Experiment 2). Furthermore, sweet tastes were associated with more positive and secure evaluations than bitter tastes (Experiment 3). These findings provide converging evidence supporting the prediction that tasting as an embodied cue of evaluation.     

Physical pain induces negative person perception

We examined the hypothesis that pain increases negative person perception of irrelevant others in both medical and laboratory settings in three studies. Patients perceived a nurse as more negative if the injection they received from the nurse produced more pain (Pilot Study). Patients rated neutral faces as more negative after receiving an injection than before it (Study 1). Participants who performed a painful cold pressor task rated neutral faces as more negative than a control group, but this effect only appeared for those with low perceived social support (Study 2). These findings suggest that one's experience of physical pain may be metaphorically transferred to perceptions of completely irrelevant others, inducing negative interpersonal perception. And perceived social support can ameliorate the negative effect.     

Dissociable effects of fear and disgust in proactive and reactive inhibition

Numerous studies have demonstrated that negative emotional distracters impair inhibitory control. Nevertheless, two issues have emerged in prior studies. First, fear and disgust were inappropriately treated as a single category, which is particularly concerning given that they have been recently demonstrated to exert different impacts on inhibitory control. Second, inhibitory control might not be a unitary construct, as it can be further divided into proactive and reactive inhibition. Therefore, the present study aimed to investigate whether fearful and disgusting distracters have differential effects on proactive and reactive inhibition. Twenty-four female participants were instructed to perform a modified stop-signal task superimposed on a fearful, disgusting, or neutral image cue. Results showed that fearful distracters improved reactive inhibition when compared to disgusting and neutral distracters, while disgusting distracters enhanced proactive inhibition when compared to fearful distracters. Further, reactive and proactive inhibition was positively correlated under fearful, disgusting, and neutral contexts. This study is the first to provide evidence that fear and disgust may affect proactive and reactive inhibition differently. These results add to a growing literature linking emotion and inhibitory control, and they expand our understanding of the relationship between emotion and inhibition.     

The dynamic influence of emotional words on sentence comprehension: An ERP study

In the present study, we explored the influence of emotional words on the semantic integration of their following neutral nouns during sentence comprehension. We manipulated the emotionality of verbs and the semantic congruity of their following (neutral) object nouns in sentences. Event-related potentials were recorded to the verbs, which were either negative or neutral, and to the object nouns, which were either semantically congruent or incongruent relative to the preceding contexts. We found an N400 and a P600 effect in response to the semantic congruity of the nouns when they followed the neutral verbs. However, the P600 (but not the N400) semantic congruity effect may have been attenuated when the nouns followed the negative verbs. Meanwhile, the negative verbs elicited a larger P2 and N400 than did the neutral verbs. The results indicate that the attention captured by emotional words impaired reanalysis of the following incongruent information, demonstrating a dynamic influence of emotional words on the semantic processing of following information during sentence comprehension.     

口吃者的言语计划缺陷——来自词长效应的证据

口吃者与非口吃者在词长效应上的差异是口吃语音编码缺陷的一个重要的支持证据。本研究在综述词长效应研究的基础上,对这种解释提出了三点置疑,即词频、句法复杂性和发音长度也可能是造成词长效应差异的主要原因,并通过三个实验进行了验证。实验一和实验三在口吃者和非口吃者之间都得到了稳定的词长效应差异,并且排除了词频和发音长度对于这种差异的影响;实验二在控制词长的条件下,发现口吃者对于句法复杂性是敏感的。因此,本研究的结果支持口吃在言语产出中的语音编码和句法编码中都存在缺陷。同时,本研究对于口吃治疗也提供了有价值的参考建议     

论墨子功利思想主导下的修辞观

作为墨家学派的代表人物,墨子非常崇尚实用和功利,并以此作为衡量一切事物、一切行为的标准。墨子这种功利思想,对其语言观、修辞观也产生了极大的影响。墨子认为,言谈辩说具有强大的社会功用,人们要重视辩说、谨慎言语;要以有利于国家、百姓为准则,注意言说的时机、场合、对象,在“言之有物”的基础上酌情修饰,“先质后文”。     

潘菽的心理二分法与两种取向心理学

潘菽把心理分为认识活动与意向活动,两者在内容、功能及具体特征等方面都存在着明显的对立,但又在实践的基础上紧密联系,统一于人类的实践。这为回答当代科学与人文两种取向心理学对立的根源、统一的基础及途径等问题提供了一种新的视角。     

马斯洛人本主义心理学与中国道家思想

中国道家思想的中心价值是“自然”,“无为”是其这一价值追求的方法论的必然选择。马斯洛人本心理学在价值取向和方法运用上都与中国道家思想有一定的相通之处,该文对两者间的关联试作了列举分析,并考察了这两者的相关研究对于未来的意义。     

传承老子之道 共建和谐世界

2005年9月,胡锦涛主席在联合国成立60周年首脑会议上,发表了题为《努力建设持久和平、共同繁荣的和谐世界》的重要讲话,向世界郑重提出