Interference Effects of Contextual Cues in Advertisements on Memory for Ad Content

The effectiveness of advertisements has been an issue of great concern to marketers, especially with the rapid increase in the number of marketing communications that the average consumer receives every day. Prior research has examined the impact of verbal interference on consumers’ memory for different elements of the advertisement—that is, interference caused by similar verbal elements in advertisements for brands in the same product category. This study examined the impact of similar contextual or background stimuli on consumers’ memory for different elements of the advertisement. Consumers were exposed to print advertisements for products in different product categories. The similarity of contextual cues—that is, background scenes—was manipulated (similar vs. dissimilar). Using a 2 (contextual cues interference: low and high) x 2 (processing goal: ad and brand) x 3 (cues: brand name, ad photo, product class) between‐subjects design, it was found that exposure to ads with similar contextual elements reduced individuals’ ability to recall not only contextual or background elements but also brand name from a target advertisement.     

The Anugītā as a Gloss on the Bhagavadgītā—Part I: The Origin of Erroneous Exegetical Tradition of the Bhagavadgītā

Journal of Indian Council of Philosophical Research - The Anugītā has been considered as the first gloss known to us on the Bhagavadgītā. The Anugītā set erroneous...     

Caste or Christ?

This article offers empirical research using qualitative methodology to identify the presence of the caste system in the Seventh-day Adventist Church in South Asia. The findings are based on the interviews of ten participants aged 18 to 36 from at least four language groups: Tamil, Telugu, Hindi, and Malayalam. All the participants volunteered to participate in the study. Three among the ten did face-to-face interviews, and the remaining seven participants were interviewed online through the Zoom platform. The findings suggest a need to expose and eliminate the discrimination and shame caused by the caste system if the church is to remain faithful to Christ's teaching of equality among the human family.     

Perceived Organisational Support as a Mediator of the Relationship of Perceived Situational Factors to Affective Organisational Commitment

This paper examines the role of perceived organisational support as a mediator of the relationship between perceived situational factors and affective organisational commitment. Perceived situational factors examined were: procedural justice, distributive justice, communication satisfaction with supervisor, and labor–management relationship climate. Analysis of data from a sample of 185 pharmaceutical sales representatives from India indicated that perceived organisational support fully mediates the relationship between each of these perceived situational variables and affective commitment to the organisation.     

Hemifacial differences in the in‐group advantage in emotion recognition

Some researchers have interpreted findings of in‐group advantage in emotion judgements as ethnic bias by perceivers. This study is the first linking in‐group advantage to subtle differences in emotional expressions, using composites created with left and right facial hemispheres. Participants from the USA, India, and Japan judged facial expressions from all three cultures. As predicted, in‐group advantage was greater for left than right hemifacial composites. Left composites were not universally more recognisable, but relatively more recognisable to in‐group members only. There was greater pancultural agreement about the recognition levels of right hemifacial composites. This suggests the left facial hemisphere uses an expressive style less universal and more culturally specific than the right, and that bias alone does not cause the in‐group advantage.     

Psychosocial Correlates of Suicidal Ideation in Adolescent Psychiatric Inpatients

The Beck Scale for Suicide Ideation (BSI) was administered to 121 inpatients between 12 and 17 years old who were diagnosed with mixed psychiatric disorders. Twelve background and clinical characteristics, previously found to be associated with adolescent suicidal ideation, were entered into a multiple regression to estimate the BSI scores, along with the Beck Anxiety Inventory, the revised Beck Depression Inventory (BDI), the Beck Hopelessness Scale (BHS), and the Youth Self-Report. The BHS and the BDI were the only two variables that contributed unique variance to the explanation of the BSI scores.     

EFFECTS OF WOMEN'S STUDIES COURSES ON GENDER-RELATED ATTITUDES OF WOMEN AND MEN

Attitudes about feminism, gender equality, and gender differences were assessed for male and female students enrolled in three women's studies courses and four control courses at the beginning and end of an academic semester. Compared to control students, women's studies students agreed more with feminist and equality items, and disagreed more with gender difference items, at the beginning of the term. Nonetheless, belief in gender differences decreased among men, but not women, enrolled in women's studies courses. Additionally, women's studies courses produced increased feminist attitudes among women, but decreased feminist attitudes among the small sample of men in the study.