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81.
CSR"品牌":以企业社会责任提升国家形象   总被引:1,自引:0,他引:1  
消费者对别国的国家形象是通过食品、艺术、旅游等多种接触渠道形成的,其中一种体验会引发并上升为整个国家形象,即“光环效应”。申言之,消费者对其他国家的形象是通过消费者对该国产品的体验间接培育的,而消费者对其他国家某种产品的正、负面体验,将直接影响对该国其它产品的相应看法,即“连带效应”。据此,本文推论,民众可以通过企业社会责任的“光环效应”认知一个国家,进而依据“连带效应”形成对一国企业产品社会责任的总体印象。韩国在华中小型企业社会责任的不良纪录,很可能导致对韩国国家形象的负面看法。特有的集体行动逻辑阻碍了韩国在华中小型企业及时采取反应,其结果又反过来伤害其自身。  相似文献   
82.
Two studies assessed the relationships between perceived similarity to the college student prototype and academic outcomes. In Study 1, students' similarity to the prototypical good student and their levels of depressed mood were assessed. A year later, students high in depressed mood who did not see themselves as similar to the good student prototype did worse academically. In Study 2, students' perceived favorability and similarity to the prototypical student at their university were assessed along with their levels of neuroticism. Enrollment at their university was then tracked for 5 semesters. Students high in neuroticism who perceived the typical student as both favorable and dissimilar to themselves were less likely to stay enrolled. These findings highlight the importance of perceived dissimilarity in prototype perception, particularly among those high in negative affect.  相似文献   
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The Diagnostic Interview for Borderlines as revised (DIB-R) for use with children and chart review was completed using the records of 54 children, ages 6 to 12 years, who had been admitted to a public psychiatric hospital. Based on the results of the DIB-R, the children were grouped as borderline and nonborderline. The two groups were then compared with regard to 52 independent variables which have historically been associated with the borderline diagnosis. Stepwise logistic regression was used to identify the cluster of diagnostic and independent variables which best discriminated the borderline subjects. Self-destructive behavior, irritable affect, anhedonia, and an externalizing disorder diagnosis at the time of admission accounted for 95.4% of the borderline children. These findings are in contrast to previous studies which have found an assortment of neuropsychological and/or neurological deficits and stressed the importance of a tendency toward psychotic regression on psychological testing as discriminative variables. The authors underscore the idea that borderline pathology may represent a spectrum of disorders and the need for a more specific psychiatric nosology in describing and diagnosing these children.  相似文献   
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This study examines the effects of perceived group context on subjects risk attitudes and their sensitivity to the framing of choice outcomes in a ‘life-death’ decision problem. It seeks to uncover the psychological mechanisms underlying decision-making biases by systematically manipulating the decision context in which the ‘life-death’ problem was described. The study revealed that subjects risk preferences varied as a function of the experimental manipulations. Previously observed reversals in preferences (framing effects) appeared in large-group contexts and disappeared in small-group and family contexts. When considering the fate of small groups, subjects unambiguously favored the probabilistic outcome, no matter how the ‘life-death’ decision problem was framed. The empirical data obtained from the present study suggest that human choice patterns are behaviorally distinguishable across large-group, small-group, and family social contexts.  相似文献   
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A fundamental postulate of self-awareness theory that has received considerable empirical support is that self-focused attention increases behavioral consistency with “standards of correctness.” This appears to be true whether the standards are internal (such as attitudes or values) or external (e.g., norms). There is some question, however, as to what happens in situations in which an important personal standard conflicts with a salient external standard. Research by E. Diener and T. K. Srull (Journal of Personality and Social Psychology, 1979, 37, 413–423) has suggested that under such circumstances the social standard is likely to predominate. However, there is reason to believe that the standards employed in their study may not have been very salient nor very important to the subjects. In the present experiment, subjects with either conservative or liberal sexual attitudes were exposed to information suggesting a prevailing norm of sexual liberalism. They were then asked to respond to a number of sexual and nonsexual attitude measures while their attention was or was not self-directed by means of a mirror. Primary results indicated that self-awareness enhanced conformity to the social standard (as in Diener & Srull, 1979) for the conservative subjects; however, correlational analyses within the self-focused and non-self-focused conditions indicated that self-aware subjects did not “abandon” their personal standards when responding to the conformity pressure. Instead, their responses tended to be more in line with their previously expressed attitudes than did the responses of the non-self-focused group. Results are discussed in terms of the effects of self-awareness on reactions to potent, but conflicting behavioral standards.  相似文献   
87.
In Experiment I, lever pressing by rats was maintained by the delivery of food pellets under a 45-sec fixed-interval schedule. Fixed-time 180-sec and fixed-interval 180-sec schedules of shock delivery were systematically superimposed on the baseline food schedule to study effects on schedule-induced water intake. Response-dependent shock had little, if any, effect on water intake, whereas shocks independent of lever pressing attenuated fluid intake. In Experiment 2, rats received food pellets under a fixed-time 60-sec schedule. Electric shock delivered concurrently under a variable-time 180-sec schedule, but never while the animal was licking or within 5 sec after licking terminated, led to similar attenuation of water intake. These findings suggest that schedule-induced polydipsia is sensitive to differences in the functional properties of response-independent and dependent electric shock.  相似文献   
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