Book review

EVANS, R. M. The Perception of Color. New York: Wiley and Sons. 1974. Pp. xii + 248. £ 8.10.

ROSS, H. E. Behaviour and Perception in Strnge Enviroment. London: George Allen and Unwin. 1974. Pp. 171. £ 3.95. (Hardback), £ 1.95. (Peperback).

COOPER, J. R. BLOOM, F. E. and ROTH, R. H. The Biochemical Basis of Neuropharmacology. 2nd Ed. New York and London: Oxford University Press. 1974. Pp. 272. £ 2.50.

JOHNSON, F. N. (Ed.) Lithium Research and Teerapy. London: Acakemic Press. 1974. Pp. 570. £ 13.50.

GERGG, L. W. (Ed.) Cognition in Lerning and Memory. New York: Wiley. 1972. Pp. vii + 263. £ 5.85.

SCHIEFELBUSCH, R. L. and LLOYD, L. L. Language Perspectives-Acquisition, Retardation and Intervention. Macmillan: Baltimore, 1974. Pp 670. £ 7.95.

CHOMSKY, C. The Acquisition of Syntax of Syntax in Children form 5 to 10. Cambridge, Massa-chusetts: M. I. T. Press. 1969. Pp. 126.

Annual Review of Psychology. Vol. 25. Palo Alto, California: Annual Reviews Inc. 544 PP. $ 12.50.

HARRISON, B. Meaning and Structure: An Essay in the Philosophy of Language. New York: Harper and Row. 1972. Pp. 318. £4.65.

MACKINTOSH, N. J. The Psychology of Animal Learning. Academic Press. 1974. Pp. 730. £ 8.00.

BURES, J., BURESOVA, O. and KRIVANEK, J. The Mechanism and Application of Leao's Spreading Depression of Electroephalagraphic Activity. New York: Academic Press. 1974. Pp. 410. £ 14.15.

SOLSO, R.L. (ED.). Theories in Cognitive Psychology: The LOyola Symposium. Potomac, Maryland: Lawrence Erlbaum associates. 1974. £ 7.95.

MURDOCK, B. B. Jr. Human Memory: Theory and Data. Potomac: Erlbaum (distributed by Wiley). 1974. Pp. 362. £ 6.85.

REED, S. K. Psychological Process in Pattern Recogntion. New York: Academic Press. 1973. $ 13.95.

RABBIT, P. M. A. and DORNIC, D. (Eds). Attention and Performance V. London: Academic Press. 1975. Pp. 732. £ 16.00.     

Basic objects in natural categories

Categorizations which humans make of the concrete world are not arbitrary but highly determined. In taxonomies of concrete objects, there is one level of abstraction at which the most basic category cuts are made. Basic categories are those which carry the most information, possess the highest category cue validity, and are, thus, the most differentiated from one another. The four experiments of Part I define basic objects by demonstrating that in taxonomies of common concrete nouns in English based on class inclusion, basic objects are the most inclusive categories whose members: (a) possess significant numbers of attributes in common, (b) have motor programs which are similar to one another, (c) have similar shapes, and (d) can be identified from averaged shapes of members of the class. The eight experiments of Part II explore implications of the structure of categories. Basic objects are shown to be the most inclusive categories for which a concrete image of the category as a whole can be formed, to be the first categorizations made during perception of the environment, to be the earliest categories sorted and earliest named by children, and to be the categories most codable, most coded, and most necessary in language.     

A community program to reward children's use of seat belts

This paper reports on a community-wide effort to increase elementary school children's use of seat belts. Twenty-five schools serving over 9,000 children participated in a program of rewards (stickers, bumper strips, and chances on pizza dinners) administered by parent-teacher organization volunteers. Comprehensive observations were made at three representative schools. Categorization of compliance with safety rules required all passengers to be buckled into safety devices before the children received the rewards. The rewards, on average across schools, increased compliance from baseline of 18.1% to 62.4% during the interventions. Withdrawal of the rewards resulted in a decrease to 49% compliance, but this rate remained above baseline. The involvement of community groups and institutions in this safety program is highlighted.     

DOMINANCE AND INEQUALITY IN X-RATED VIDEOCASSETTES

Feminists have been concerned about the debasement of women in sexually explicit material. The purpose of this study was to determine the extent of domination and sexual inequality in x-rated videocassettes through a content analysis of 45 widely available x-rated videocassettes. The sample was randomly drawn from a list of 121 adult movie titles widely available in family videocassette rental stores in southern California. Over half of the explicitly sexual scenes were coded as predominantly concerned with domination or exploitation. Most of the domination and exploitation was directed by men toward women. Specific indicators of domination and sexual inequality, including physical violence, occurred frequently. The growth of the videocassette rental industry and the popularity of x-rated films, coupled with the messages these films convey, is a cause for concern.     

Attributed influence: The importance of observing change

The presence of a target's unexpected change in behavior following an influence attempt was hypothesized to be a critical variable for attributing influence to a particular agent. Observers read a brief story in which an agent's intervention was followed by the target's compliance, noncompliance, or countercompliance to the request. The results indicated that influence was attributed to the agent in the conditions demonstrating change, i.e., compliance and countercompliance, regardless of the direction of that change. Additional findings indicated that influence attributed to an agent decreased if the target delayed final compliance with the intervention.     

Masculinity,femininity, academic performance,and health: Further evidence concerning the androgyny controversy1

Spence and Helmreich's (1978) claim that individual differences in four components of achievement motivation (mastery, work, competitiveness, and personal unconcern) are attributable to masculinity and femininity rather than to gender was generally supported, with one exception: Masculinity was associated with competitiveness for males but not for females. Furthermore, competitive women were more likely than noncompetitive women to have mental and physical health problems, but there was no such difference for males. In general, masculinity emerged as a beneficial constellation of traits for both males and females, correlating negatively with achievement conflicts and stress symptoms, and positively with mastery and work. Femininity, on the other hand, appeared to be a detrimental cluster of traits for both sexes, at least in terms of academic performance and health. Implications for the controversial concept of androgyny were discussed, and it was suggested that, in the future, research inspired by an ideal conception of adult behavior confront the ideal directly rather than describe it in terms of the traditional concepts of masculinity and femininity. Any such research effort will have to deal with the pivotal role of competitiveness.