Advertising <Emphasis Type="Italic">Fantasy</Emphasis>: Consuming Passion -‘Consumed’ <Emphasis Type="Italic">Desire</Emphasis>

Advertisements (n = 400) published in Bengali periodicals in four different time periods, 1947–48, 1971–72, 1991–92 & 2008–09 drawn following a multistage sampling were analyzed to see the pattern of change in concepts associated with products. They included four categories of products/ services : Jewellery, cosmetics, garments and banking. The analysis of advertisements indicated that diverse values are associated with products that have social and cultural connotations. Through such value addition, as if consumption of these commodities provides the consumer with an opportunity to construct, maintain and communicate identity and social meanings. However, the consumer emerged not as a passive victim, but an active agent in the construction of meaning.     

Your mistake is my mistake . . . or is it? Behavioural adjustments following own and observed actions in cooperative and competitive contexts

A social speeded choice-reaction-time task was used to study adaptive behaviours following own and observed actions (errors and correct responses) in cooperative and competitive contexts. After making an erroneous response, the appropriate remedial action to avoid future errors in speeded reaction tasks is to slow down. Consistent with previous results, people indeed slow down following their own errors. Importantly, people who slow down most following own errors also slow down following observed errors in a cooperative situation. In a competitive context, a different pattern was found. People accelerated after errors from their opponent. The current findings demonstrate that the social context determines the way people respond to the errors of others, indicating that the neural systems that control remedial actions are highly flexible. These systems may underlie social adaptive behaviour, enabling people to respond flexibly to other people's actions in a wide variety of social contexts.     

Development of an Intervention for Foster Parents of Young Foster Children with Externalizing Behavior: Theoretical Basis and Program Description

Foster parents are often faced with serious externalizing behaviors of their foster child. These behavioral problems may induce family stress and are related to less effective parenting and often increase. Foster children with behavioral problems are also more at risk of placement breakdown. An intervention to support foster parents of young foster children with externalizing behaviors is necessary to improve the effectiveness of foster placements. Based on research on effective parenting interventions and special needs of foster children, a treatment protocol was developed. This paper describes theoretical foundations for the content and form of the intervention and gives an overview of the modular treatment protocol. Preliminary outcomes of this intervention as well as challenges and future developments and research activities are discussed.     

Longitudinal intergroup contact effects on prejudice using self- and observer-reports

Longitudinal effects of intergroup contact on prejudice were investigated in a sample of 65 young adults (Sample 1) and a sample of their close friends (Sample 2, N= 172), adopting a full cross-lagged panel design. We first validated the self-report measure of intergroup contact from Sample 1 with observer ratings from Sample 2 by demonstrating that self-reports and observer ratings of contact were highly correlated. Moreover, we obtained significant cross-lagged effects of intergroup contact on prejudice with both contact measures, thereby providing a second validation for the use of self-reports of intergroup contact. Finally, by the use of latent change modelling, we demonstrated that, although no overall significant change in contact and prejudice over time was found, there was meaningful variation in absolute change in the individual levels of intergroup contact and prejudice. In particular, some individuals showed increases while others showed decreases in contact or prejudice across time. Moreover, higher levels of intergroup contact at Time 1 were followed by larger subsequent decreases in prejudice between Time 1 and Time 2, and changes in contact were significantly and negatively related to changes in prejudice. Methodological implications of the findings are discussed.     

Frequency versus magnitude of reinforcement: New data with a different procedure

Two pigeons, with previous exposure to concurrent schedules, were submitted to 29 sessions of 8 hours each with concurrent variable-interval variable-interval schedules in which reinforcement parameters changed from session to session. In the first nine sessions reinforcement durations were equal in both schedules while reinforcement frequencies varied; in Sessions 10 through 18, both frequency and duration of reinforcement were varied; in Sessions 19 through 29, only reinforcement duration was varied. Results with this different procedure confirm previous findings that behavior is more sensitive to changes in reinforcement frequency than to reinforcement magnitude.     

Anxiety, perception, and control of heart rate

8 women and 8 men took Cattell's IPAT-anxiety questionnaire and later McFarland's test of ability to perceive heart activity. The second test involved subjects' tracking their own heart rates, then they enrolled in an EKG biofeedback session to evaluate ability to increase and decrease heart rate from subjects' resting baselines. At the end of the session each subject completed Blanchard, et al.'s questionnaire to specify the cognitive strategies used for heart-rate control. Heart rate, abdominal respiration rate, respiration amplitude, EEG percent power in theta, alpha, and beta bands were evaluated. Success of heart-rate decrease seemed to depend mainly on activity levels: the subjects who achieved high scores on the activity test decreased heart rate significantly better than did low scorers. The relationship between scores for perception of heart and increases in heart rate was nonsignificant: increased heart-rate seemed to depend on differences in respiration between the rest and periods of increase. The significant, negative correlation between trait anxiety and perceptions of heart activity suggested that anxiety affected subjects' ability to perceive heart rate. The theta EEG power of the right hemisphere was significantly higher in subjects scoring high than for those low in perception of heart activity. During heart-rate increase tasks subjects mainly reported use of 'arousal responses,' similarly during heart-rate decrease tasks they reported use of relaxation responses.     

Differential recall of central and peripheral details of emotional slides is not a stable phenomenon

A number of studies have reported that central information of an emotional scene is well retained, whereas peripheral details of such a scene are poorly recalled. Experiment 1 tested the hypothesis that attentional narrowing is responsible for this phenomenon. In addition, an attempt was made to increase the ecological validity of the experiment by giving extensive self-relevant instructions. Results showed that, although an emotional slide elicited eye-movements consistent with attentional narrowing, the corresponding recall patterns were absent. Experiments 2 and 3 explored some of the variables that might be responsible for the latter result. Experiment 2, relying on the original design of Christianson and E.F. Loftus (1991), found enhanced recall of central information of an emotional scene. Experiment 3 systematically varied stimulus exposure and interstimulus interval durations. However, the results of this experiment were rather complex and did not fully support the predicted differential recall patterns. Possible explanations for these findings are discussed. It is suggested that other methods (e.g. increasing levels of emotion rather than involvement) may be more suitable for testing the attentional narrowing hypothesis of emotional memory.     

The "temporal processing deficit" hypothesis in dyslexia: new experimental evidence

The notion that developmental dyslexia may result from a general, nonspecific, defect in perceiving rapidly changing auditory signals is a current subject of debate (so-called "temporal processing deficit" hypothesis). Thirteen phonological dyslexics (age 10-13 years) and 10 controls matched for chronological and reading age were compared on a temporal order judgment (TOJ) task using the succession of two consonants (/p/-/s/) within a cluster. In order to test the relevance of the temporal deficit hypothesis, the task also included two additional conditions where either the two stimuli were artificially slowed or the interstimulus interval was expanded. As expected, the TOJ performance was significantly poorer in dyslexics than in controls. Moreover, in the "slowed speech" condition dyslexics' performance improved to reach the normal controls' level, whereas no significant improvement occurred when increasing the interstimulus interval. Finally dyslexics' performances, especially on the slowed condition, were found correlated with several tests of phonological processing (phoneme deletion, rhyme judgment, and nonword spelling tasks). These results lend support to the general temporal deficit theory of dyslexia.     

Political Conservatism,Need for Cognitive Closure,and Intergroup Hostility

Two studies examined the interaction of political conservatism and the need for cognitive closure in predicting aggressiveness in intergroup conflict and hostility toward outgroups. In the first study, Polish participants indicated their preference for coercive conflict strategies in the context of a real‐life intergroup conflict. Only among participants who identify themselves as conservative, need for cognitive closure was positively and significantly related to preference for aggressive actions against the outgroup. In the second study, the predicted interaction was investigated in the context of the terrorist threat in Poland. The findings indicated that high in need for closure conservatives showed greater hostility against Arabs and Muslims only when they believed that Poland was under threat of terrorist attacks inspired by Islamist fundamentalism.     

Domesticated dogs’ (Canis familiaris) use of the solidity principle

Organisms must often make predictions about the trajectories of moving objects. However, often these objects become hidden. To later locate such objects, the organism must maintain a representation of the object in memory and generate an expectation about where it will later appear. We explored adult dogs’ knowledge and use of the solidity principle (that one solid object cannot pass through another solid object) by evaluating search behavior. Subjects watched as a treat rolled down an inclined tube into a box. The box either did or did not contain a solid wall dividing it in half. To find the treat, subjects had to modify their search behavior based on the presence or absence of the wall, which either did or did not block the treat’s trajectory. Dogs correctly searched the near location when the barrier was present and the far location when the barrier was absent. They displayed this behavior from the first trial, as well as performed correctly when trial types were intermingled. These results suggest that dogs direct their searches in accordance with the solidity principle.