Rhetoric, technical writing, and ethics

Many outside science and engineering, especially social scientists and “rhetoricians”, claim that rhetoric, “the art of persuasion”, is an important part of technical communication. This claim is either trivial or false. If “persuasion” simply means “effective communication”, then, of course, rhetoric is an important part of technical communication. But, if “persuasion” has anything like its traditional meaning (a specific art of winning conviction), rhetoric is not an important part of technical communication; indeed, its use in technical communication would be unethical. [By] an advocate is meant one whose business it is to smooth over real difficulties, and to persuade where he cannot convince. —Thomas Henry Huxley, Man’s Place in Nature ^{1 (p. 238)} As a profession, engineers frown on persuasiveness and find it suspect. —Dorothy A. Winsor, Writing Like an Engineer ^{2 (p. 12), A} Michael Davis’s research interests are in the areas of engineering ethics and the social contract. Recent published books include Thinking Like an Engineer, 1998, Oxford, and Ethics and the University, 1999, Routledge.     

The role of preparatory muscular tension in the size-weight illusion

Muscle action potentials were recorded from lifting muscles during the foreperiod before lifts of large and small objects when the size-weight illusion occurred. There were increases in tension throughout the foreperiod of both lifts, culminating in a large increase following the instruction to lift. The increases were greater before lifts of the large can, supporting the peripheral theory of comparative weight judgment. The “set to lift” effect was shown to exist in the action potentials before the foreperiod of the second lift when compared to those just prior to the lift of the first can.     

Book reviews

SANDERS, A. F. (Ed.). Attention and Performance III. Amsterdam: North Holland Publishing Company. 1970. Pp. viii + 442. (Price not known.)

CORCORAN, D. W. J. Pattern Recognition. Harmondsworth: Penguin Books Ltd. 1971. Pp. 223. £0.50.

SCHRIER, A. M. and STOLLNITZ, F. (Eds.) Behaviour of Nonhuman Primates Vol. III. New York: Academic Press Inc. 1971. £4.45.

KINTSCH, W. Learning, Memory, and Conceptual Processes. New York: Wiley and Sons. 1970. Pp. 498. £4.40.

MORTON, J. (Ed.) Biological and Social Factors in Psycholinguistics. London: Logos Press. 1971. Pp. 215. £3.50.

RITCHIE RUSSELL, W. The Traumatic Amnesius. London: Oxford University Press. Pp. 84. £2.00.

MILLER, N. E. Selected Papers. Chicago: Aldine Publishing. 1971. Pp. 874. £15.00.

SUTHERLAND, N. S. AND MACKINTOSH, N. J. Mechanisms of Animal Discrimination Learning. New York: Academic Press. 1971. Pp. 559. $18.50.

FURCHTGOTT, E. (Ed.). Pharmacological and Biophysical Agents and Behavior. New York: Academic Press. 1971. Pp. xii+402. $14.50.

EYSENCK, H. J., ARNOLD, W. AND MEILI,R. (Eds). Encyclopedia of Psychology. Volume I. London: Search Press. 1972. Pp. 396. £8.00.     

Adventitious reinforcement in free-operant discrimination

The discriminative performance of rats trained under conditions in which their responses to S? postponed the appearance of S+, both for themselves and for yoked-control animals, was found to be superior to the performance of the controls in two rather different experiments. The results demonstrate the pervasiveness of adventitious reinforcement in free-operant discrimination.