The Effect of Mental Simulation (Process‐ Versus Outcome‐Focus) on Extension Evaluation:A Bipolarized Fit Perception

The present research investigates perceived fit effects according to the focus that consumers place when evaluating brand extensions. Process‐focus encourages consumers to focus their thoughts on the process of reaching an outcome, thereby affecting extension evaluations on the basis of the process similarity between the original brand and its extensions. Conversely, outcome‐focus encourages consumers to focus their thoughts on the final outcome, thereby affecting extension evaluations on the basis of the final outcome similarity between the original brand and its extensions. With this conceptual framework, the present research demonstrated that for the process‐focus condition, the extension was evaluated more favorably when the similarity between the process of the original brand and the process of its extension was present (Study 1). By contrast, for the outcome‐focus condition, the extension was evaluated more favorably when the similarity between the final outcome of the original brand and the final outcome of its extension was present (Study 2).     

Identifying “types” of ideologies and intergroup biases: Advancing a person-centred approach to social psychology

Whether it be those who are “high” on right-wing authoritarianism (RWA) and social dominance orientation (SDO), or a mixture of “low” on explicit, but “high” on implicit, bias, many social psychological theories predict the existence of distinct “types” of people. These assumptions are, however, untestable using variable-centred analyses. Accordingly, we argue that the time has come to utilise person-centred analyses that enable us to test these key assumptions. We open by demonstrating how to implement – and interpret – latent profile analysis (a type of person-centred analysis), using RWA and SDO as an example. We then discuss the debate over the dimensionality of political ideology to highlight the need for person-centred analyses. Next, we review person-centred approaches to political ideology and highlight recent work using person-centred analyses to assess key assumptions of ambivalent sexism and relative deprivation. We conclude by discussing limitations to person-centred approaches and by providing suggestions for future research.     

Do ad metaphors enhance or dilute the consumers' brand preferences? Exploring the moderating role of goal orientation

This research aims to explore the impacts of ad metaphors and goal orientation on the relationship between brand commitment and attitudes toward the competitor brands. Results show that prevention‐focused consumers with high brand commitment do not exhibit differentially favorable attitudes toward the competitor brands, regardless of ad metaphors. In contrast, prevention‐focused consumers with low brand commitment exhibit more favorable attitudes toward competitor brands advocated by highly metaphorical ads than those advocated by low metaphorical ads. Moreover, promotion‐focused consumers exhibit more favorable attitudes toward competitor brands advocated by highly metaphorical ads than those advocated by low metaphorical ads, regardless of brand commitment.     

Gender Differences in Employment and Salaries of Psychologists Within Medical School Settings

A survey of 3,894 psychologists employed within medical schools and academic health centers was conducted in 1997 by the Research Office of the American Psychological Association (APA) in collaboration with the Association of Medical School Psychologists (AMSP). This survey, published as the 1997 Employment Characteristics and Salaries of Medical School Psychologists, included inquiries about various aspects of employment (e.g., academic rank, tenure status, employment activities, appointment characteristics, department affiliations, demographic characteristics) and earnings. Employment characteristics and salary information were compared by gender. The findings indicated that men had more favorable employment circumstances and higher base salaries than their female counterparts. These differences existed across all academic ranks and were found at each level of experience. This article discusses these findings and their implications.     

Using online social media,Facebook, in screening for major depressive disorder among college students

This study explored the feasibility of using Internet social networking media in an online program for Major Depressive Disorder (MDD) screening and psychoeducation targeting college students. A Facebook advertisement targeted students at five colleges in the United States to complete a mental health research survey that screened for MDD using the Patient Health Questionnaire-9 (PHQ-9). Students who screened positive for MDD were offered an eightweek follow-up survey. Of the 259 students who consented to participate in the study, 26.7% screened positive for MDD, while only 14.2% were receiving treatment. The use of Facebook to advertise for online screening for MDD required very little start-up time, and the average cost was $11.45 per subject recruited. It is feasible to use online, commercially available social networking media such as Facebook for online screening for MDD among college students. However, conducting online screening and offering treatment resources alone did not increase treatment rate in this population.     

Moral paternalism,virtue, and autonomy

According to colour irrealism, material objects do not have colour; they only appear to have colour. The appeal of this view, prominent among philosophers and scientists alike, stems in large part from the conviction that scientific explanations of colour facts do not ascribe colour to material objects. To explain why objects appear to have colour, for instance, we need only appeal to surface reflectance properties, properties of light, the neurophysiology of observers, etc.

Typically attending colour irrealism is the error theory of ordinary colour judgement: ordinary judgements in which colour is ascribed to a material object are, strictly speaking, false. In this paper, I claim that colour irrealists who endorse the error theory cannot explain how we acquire colour concepts (yellow, green, etc.), concepts they must acknowledge we do possess. Our basic colour concepts, I argue, could not be phenomenal concepts that we acquire by attending to the colour properties of our experience. And, I explain, all other plausible explanations render colour concepts such that our ordinary colour judgements involving them are often true. Given the explanatory considerations upon which the irrealist's position is based, this is a severe problem for colour irrealism.     

A Dual Process Model of Attitudes towards Immigration: Person × Residential Area Effects in a National Sample

This research took a person × situation approach to predicting prejudice by looking at how social worldviews interact with real‐world environmental factors to predict how people respond to immigrants within their local area. Taking a Dual Process Motivational approach, we hypothesized that a higher proportion of immigrants in the local community would be associated with negative attitudes toward immigration for respondents high in dangerous world beliefs. Conversely, we hypothesized that living in a highly affluent (as opposed to socioeconomically deprived) community would be associated with negative attitudes toward immigration for respondents high in competitive world beliefs. Both hypotheses were supported using regional information derived from national census data combined with representative survey data from a large telephone sample conducted in New Zealand (N = 6,489). These findings support the proposition that individual differences interact with specific features of the environment to predict people's levels of prejudice in distinct ways.     

Cognitive Mechanism Underlying the Relationship Between Rapid Automatized Naming and Reading: A Longitudinal Study on Bilingual Children

Rapid automatized naming has been demonstrated as an important correlate of various reading outcomes. However, the cognitive mechanism underlying the RAN–reading relationship is not well understood. The primary goal of this study is to evaluate three major theoretical accounts for the RAN–reading relationship: phonological processing account, orthographic processing account, and speed of processing explanation. Each theoretical account would lead to different predictions on cross-language transfer of RAN to reading. One-hundred twenty nine Chinese–English bilinguals were followed from Age 4 to Age 5. They were assessed at two time points for their word reading and RAN in Chinese and English. Both concurrent and longitudinal cross-language transfers of RAN to reading were examined. The cross-language transfers from English RAN to Chinese reading were found both concurrently and longitudinally but no transfer from Chinese RAN to English reading. Our results supported the orthographic processing account. Theoretical implications are discussed.     

The Impact of Realistic Job Previews and Perceptions of Training on Sales Force Performance and Continuance Commitment: A Longitudinal Test

This study uses a an adaptation of the Dubinsky et al. (1986) socialization framework to test the impact of realistic job previews and perceptions of training on sales force performance and continuance commitment. Seven hundred sixty-two insurance salespeople in 54 companies were surveyed four times over a two-year period. The findings indicate that the socialization of new recruits should be focused on two parallel tracks: factors that primarily influence performance and those that primarily influence turnover.