TV commercials as achievement scripts for women

This study suggests that sex stereotypes implicitly enacted, but never explicitly articulated, in TV commercials may inhibit women's achievement aspirations. Men and women (N=180) viewed locally produced replicas of four current, sex-stereotyped commercials, or four replicas that were identical except that the sex roles were reversed, or (control) named their favorite TV programs. All subjects then wrote an essay imagining their lives “10 years from now.” The essays were coded for achievement and homemaking themes. Women who viewed traditional commercials deemphasized achievement in favor of homemaking, compared to men and compared to women who had seen reversed role commercials. The reversed role commercials eliminated the sex difference in net achievement focus. Control subjects were indistinguishable from their same-sex counterparts in the traditional condition. The results identified some social changes needed to make “equality of opportunity” a social reality for women as well as men.     

Perceptual vigilance and defense revisited: evidence against Blum's psychoanalytic theory of subliminal perception.

Blum's (1954) interpretation of psychoanalytic theory leads him to predict that Ss will defend against a threatening stimulus which is just below a recognition threshold and be vigilant toward the same stimulus when it is farther below the same threshold. 7 males and 9 females were presented the same four Blacky pictures, at the same speed and illumination, and using the same procedure as Blum. The results offered no support for the theory of perceptual vigilance or defense. The many weaknesses inherent in Blum's theory and supporting methodology were discussed.     

Irrelevance of mitigating circumstances in retaliatory behavior at high levels of excitation

Subjects were aggressively instigated by a provoker. They then performed either a nonstrenuous or a strenuous task in order to be placed in either a moderate or an extreme state of sympathetic arousal. Following the task, they either learned or did not learn about mitigating circumstances behind the provoker's behavior. This information was received prior to the provision of an opportunity to retaliate. Under conditions of moderate arousal, mitigating circumstances were found to reduce retaliation. In contrast, these circumstances failed to exert any appreciable effect on retaliation under conditions of extreme arousal. In addition, the induction of extreme arousal was observed to increase retaliatory behavior. The findings were considered to support a model of hostility and aggression that postulates a specific interdependency of cognitive and excitatory processes.     

Effects of graded doses of alcohol on speed-accuracy tradeoff in choice reaction time

The inconsistency of previous results concerning the effects of alcohol on reaction time (RT) may be related to possible tradeoffs between speed and accuracy. In the present experiment, complete speed-accuracy tradeoff functions were generated for each of five doses of alcohol (0-1.33 ml/kg) in a choice RT task. Such functions permit RT differences resulting from changes in performance efficiency to be distinguished from those due to changes in subjects’ speed accuracy criteria. Increasing doses of alcohol produced a progressive decrease in the slope parameter of linear equations fit to the speed-accuracy data, but did not significantly alter the intercept of the functions with the RT axis. Thus, alcohol reduced performance efficiency by decreasing the rate of growth of accuracy per unit time. A change in speed-accuracy criterion was combined with the decrease in efficiency at the highest alcohol dose.     

Beliefs,personality, and person perception: A theory of individual differences

The hypothesis tested was that we attend to aspects of our interpersonal environment that correspond to prominent features of our own personality. One hundred fifty-four men and women rated the way in which they typically communicate and interact with significant other people (e.g., mother, father, lover) on 11 bipolar adjective scales and the way in which those other people interact with them. An individual differences multidimensional scaling analysis of interstimulus distances among the significant other people based on the ratings of the subject's interaction with those other people indicated that subjects who weighted a particular dimension tended to think they possessed a personality trait corresponding to the dimension. Reasons for the individual difference hypothesis were given.     

EFFECTS OF ALCOHOL INTOXICATION AND VICTIMIZATION HISTORY ON WOMEN'S SEXUAL ASSAULT RESISTANCE INTENTIONS: THE ROLE OF SECONDARY COGNITIVE APPRAISALS

This study used an experimental paradigm to investigate the role of secondary cognitive appraisals in women's sexual assault resistance and whether these appraisals mediated influences of alcohol and prior victimization. After consuming a beverage (control, placebo, moderate, or high dose), 351 women projected themselves into a simulated interaction with a sexually aggressive man. Four types of secondary appraisals (shock at the man's behavior, concern about his feelings, uncertainty in the situation, conflict about what to do) and three resistance strategies (assertive, polite, passive) were examined. Path modeling revealed that, as expected, intoxication and prior sexual victimization influenced secondary appraisals, which in turn influenced intended resistance. Prior adult sexual assault (ASA) and childhood sexual abuse (CSA) also had direct effects: ASA negatively predicted assertive resistance and CSA positively predicted passivity. Findings suggest that secondary appraisals are key targets for intervention to facilitate effective resistance, thereby reducing the risk of adult sexual victimization.