The positioning of rhetorical and non-rhetorical questions and the use of self-referencing in print advertising

This research examines the use of questions in advertising through a content analysis of magazine print ads. Three variables are examined: question type (rhetorical vs. non-rhetorical), position (pre-argument vs. post-argument) and self-referencing (present vs. absent). Results reveal that rhetorical (non-rhetorical) questions tend to be used after (before) the arguments to which they refer. Further, self-referencing tends to be used with rhetorical questions in the post-argument position. The findings are discussed illustrating how theoretically-based empirical research can be used to guide decisions in ad practice, and how the practice of advertising can provide support for testable ideas in the conduct of future research.     

Assessment of delusional beliefs during the modification of delusional verbalizations

This study examined the strength of delusional beliefs during the modification of delusional verbalizations of a 51 year-old chronically mentally ill inpatient. The changing-criterion design was used to document the effectiveness of a behavioral treatment package to alter the rate of delusional responses to personal background questions. The results revealed a stepwise decline in the frequency of delusional responses. Generalization effects to novel interviewers were obtained. No changes were obtained on the subject's ratings of delusional beliefs, with the subject assigning ratings of absolute conviction to his beliefs throughout the duration of the study.     

Evidence for the self as an imaginal prototype

This study investigated recognition memory of self-photographs which had been previously rated by subjects for their degree of reference to an imaginal prototype of “real self.” The number of false alarms to NEW photographs was found to increase with degree of self-reference to the imaginal prototype with the exception of photographs rated highest in self-reference. Females were reliably superior to males in self-recognition. Males and females also differed in nonverbal behaviors reflecting differences in their image of real self. Results were interpreted as supporting an hypothesis that the self functions as a cognitive prototype which has both imaginal and verbal characteristics.     

Deep agraphia

A case of agraphia is documented which resembles in every respect the pattern of results obtained in deep dyslexia. Pronounceable pseudowords could not be written to dictation while concrete nouns were more accurately transcribed than abstract nouns. Verbs and functions words were written very poorly and oral spelling was impaired. In addition, semantic paragraphias were present. In contrast to the deficit observed in writing, no such impairment was found for reading. It is concluded that writing can occur without phoneme-grapheme conversion and that codes generated for reading are functionally distinct from codes generated for writing.     

Behaviors associated with “good” and “poor” outcomes in a simulated career decision

What career decision-making procedures enable people to make decisions that yield consequences congruent with their own values? The 40 “best” (most congruent) and 40 “worst” decision makers on the Career Decision Simulation were compared in a sample of 148 community college students. No significant differences appeared in the amount of double checking, number of occupations and information sources checked, amount of information collected, decision time required, and the proportion of information sought about high values. The “best” decision makers, however, were significantly more persistent in immediately seeking more information about an occupation that seemed to match one of their most important personal work values. Following a values-guided search appears more effective than simply searching exhaustively.     

Personal computers and behavioral observation: An introduction

Some fundamental aspects of observational data are outlined, and some basic issues in implementation of small computers in observational research are discussed.