Sex Guilt and Receptivity to Condom Advertising

The personal and social costs of unintended pregnancy and HIV infection point to the need for ongoing research designed to enhance the effectiveness of preventive advertising, particularly to those segments at greatest risk. One segment that appears to be at significant risk is comprised of individuals who experience high levels of guilt about sex. This study seeks to determine whether high sex-guilt (SG) individuals are unique in their processing, recall, and evaluative responses to advertising for condoms. Two hundred fifty-two college-aged men and women were randomly assigned to two versions of a condom advertisement that differed in terms of self- referencing vs. other-referencing in the message copy. A 2 × 2 × 3 (Gender × Self- Versus Other-Referencing Message Copy × High, Moderate, and Low Sex Guilt), between subjects ANOVA design was used to test hypothesized relationships. For female, but not male, participants, high SG was inversely related to depth of processing, recall, positive thoughts about the ad, and perceived credibility of the ad. For both genders, high SG was inversely related to perceived ad informativeness, attitude toward the ad, and attitude toward the brand. Message design interacted with SG and gender on an important outcome measure—purchase intention. Study implications are discussed, and avenues for future research are suggested.     

Global influences on the development of spatial and object perceptual categorization abilities: Evidence from preterm infants

Influences on the development of perceptual categorization were examined by comparing the performance of three groups of infants on spatial and object categorization tasks. The groups consisted of 1) fullterm infants tested at 3 to 4 months of age, 2) healthy preterm infants tested 3 to 4 months from birth (postnatals), and 3) healthy preterm infants tested 3 to 4 months from their due date (postterms). Four experiments showed that fullterms and postterms outperformed postnatals on a spatial categorization task (i.e., ‘above’ vs. ‘below’, and that fullterms outperformed both postnatals and postterms on object categorization tasks (i.e., dogs vs. cats, and cats vs. birds). These results suggest that maturation may be the predominant influence on the early development of the ability to form categorical representations of spatial information, while preterm birth may exert a limiting influence on the development of object categorization abilities.     

The effect of orientation on tactual braille recognition: optimal touching positions.

Subjects in five experiments matched tangible braille against a visible matching code. In Experiment 1, braille recognition suffered when entire lines of braille characters were tilted in varying amounts from the upright. Experiment 2 showed that tilt lowered performance for tangible, large embossed letters, as well as for braille. However, recognition was better for print letters than it was for braille. In Experiment 3, subjects attempted to match the upright array against embossed braille that was left/right reversed, inverted up/down, or rotated +180 degrees. Performance was close to that for normal braille in the left/right reversal condition, and very low for the +180 degrees rotation group. These results on braille tilt in the "picture plane" may reflect difficulty in manipulating the tangible "image." Braille recognition performance was not lowered when the visible matching array was tilted -45 degrees or -90 degrees from the upright but the tangible stimuli were upright. In Experiment 4, recognition of left/right reversed braille that was physically horizontal (on the bottom of a shelf) was compared with that of braille left/right reversed due to its location on the back of a panel, in the vertical plane. Braille recognition accuracy was higher with braille located vertically. An additional experiment showed the beneficial effect of locating braille in the vertical, frontoparallel plane, obtained with +90 degree rotated braille. It is proposed that optimal tactual performance with tangible arrays might depend on touching position, and on the physical position of stimuli in space. Just as there are good and poor viewing positions, there may be optimal touching positions.(ABSTRACT TRUNCATED AT 250 WORDS)     

Analysis and visualization of complex psychophysiological data: Coordinated use of multiple applications on a microcomputer

Personal computers have become ubiquitous for data analysis and visualization. Complex analyses and visualizations of large data sets prove challenging for microcomputer environments and highlight a tradeoff between customized programming to enhance specificity and processing speed and the use of commercially available software packages. We frame this choice in terms of a continuum that exists from low-level programming languages to higher-level languages, and beyond this to object-oriented programming environments and other advanced software products; we argue that there is no sharp conceptual distinction between programming and not programming. In this light, we discuss the pros and cons of using several commercial software packages in concert on a single platform to facilitate complex research tasks and discuss the implications of this choice for innovative research.     

Letter visibility and word recognition: The optimal viewing position in printed words

It has repeatedly been shown that the time and accuracy of recognizing a word depend strongly on where in the word the eye is fixating. Word-recognition performance is maximal when the eye fixates a region near the word’s center, and decreases to both sides of this “optimal viewing position.” The reason for this phenomenon is assumed to be the strong drop-off of visual acuity: the visibility of letters decreases with increasing eccentricity from fixation location. Consequently, fewer letters can be identified when the beginning or ending of a word is fixated than when its center is fixated. The present study is a test of this visual acuity hypothesis. If the phenomenon is caused by letter visibility, then it should be sensitive to variations of visual conditions in which the letters are presented. By increasing the interletter distances of the word(e.g.,a_t_t_e_m_ p_ t), letter visibility was decreased. As expected from our hypothesis, the viewing-position effect became more exaggerated. An additional experiment showed that destroying word-shape information (e.g., aTtEmPt) decreased overall word-recognition performance but had no influence on the viewingposition effect. Varying the viewing position in words might thus be used as a paradigm, allowing one to separate out the contribution of letter information and supraletter information to word recognition.     

Formation of food aversions in cancer patients receiving repeated infusions of chemotherapy

Patients receiving emetogenic chemotherapy for cancer have been found to develop aversions to normal dietary items consumed in close temporal relation to treatment administrations. These aversions are presumed to develop via conditioning processes as demonstrated in experimental studies of food aversion learning. The present study used a prospective, longitudinal design to evaluate the possible role of conditioning in the formation of aversions to normal dietary items in women receiving adjuvant chemotherapy for breast cancer. Patients were monitored for the development of aversions to foods and beverages consumed in the 24 hr periods before and after each of eight consecutive chemotherapy infusions beginning with the initial infusion. Data on the prevalence, course, and prediction of aversions to normal dietary items are reported. These results pointed to similarities and differences between aversions formed to normal dietary items during chemotherapy treatment and aversions formed to taste stimuli during experimental conditioning studies. In addition to their theoretical significance, results also suggest possible strategies for preventing the clinical problem of aversions to normal dietary items in chemotherapy patients.     

A Sequential Analysis of Depressive Behaviors Within Adolescent Peer Interactions

This study examined depressive and positive patterns of interactions among clinical and nonclinical adolescent peers within an interpersonal context. Ten clinical dyads with a depressed partner and 10 nonclinical dyads engaged in 16-min audiotaped conversations under positive and negative task instructions discussing positive and negative experiences. Conversations were unitized and coded according to depressive, aggressive, positive, and neutral behaviors. The clinical dyad-group demonstrated over two times more depressive behaviors than did the nonclinical dyad-group. Both dyad-groups exhibited increased depressive interactions during negative task instructions and increased positive interaction during positive task instructions. The loglinear approach to sequential analysis demonstrated significant overall bidirectional influence in the adolescents' dyadic interaction. Specifically, we found that the depressed adolescents' depressive behaviors decreased the likelihood of partners' aggressive behaviors, and increased the likelihood of partners' positive behaviors. Clinical and nonclinical dyad-groups showed reliable patterns of positive interaction sequences. Results demonstrate that depressive and positive behaviors are functional in adolescent dyadic interaction.     

Scopes of perception: The experimental manipulation of space and time

Discussions of space and time have been grist to the philosophers' mill for centuries. We argue that the evolution of psychology as an independent discipline was in part a consequence of addressing philosophical questions concerning the perception of space and time by recourse to experiment rather than exposition. Two initially separate factors assisted in establishing this independence. On the one hand, it was driven by the invention of instruments for stimulus control so that the methods of physics could be applied to the study of perceptual phenomena. On the other hand and somewhat later, it was followed by the development of psychophysical methods, which opened the possibility of quantifying the responses to such controlled stimulation. The principal instruments were invented in the first half of the nineteenth century, and they consisted of simple contrivances that manipulated time and space in ways that had not previously been appreciated. This article examines the devices that were invented, like stroboscopes, anorthoscopes, stereoscopes, tachistoscopes, chronoscopes, and more recently oscilloscopes, and the ways in which they influenced the scope of perceptual psychology in the past as well as in the present. In contemporary experimental psychology all these instruments have been replaced by the computer. While it has extended the scope of experiments even further it has introduced a new set of limitations.