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251.
Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent
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Ilyoung Ju Yunmi Choi Jon Morris Hsiao‐Wen Liao Susan Bluck 《Applied cognitive psychology》2016,30(3):465-471
Nostalgic advertising uses images relevant to past periods in individuals' lives to market products. The current study examines the reminiscence bump in a new context: reactions to nostalgic advertising. We examine diachronic relevance and its influence on purchase intent using a 3 (time frame: bump advertisements, non‐bump past advertisements, present‐focused advertisements) × 2 (age group: Generation X, late‐stage baby boomers) between‐subject design. Results show that advertisements for a fictional camera brand (i.e., Optimax) that focus on a bump year (i.e., 15–24 years) have more diachronic relevance than advertisements from either a non‐bump past year or present‐focused advertisements. In addition, advertisements focused on bump years elicit greater intent to purchase the advertised product than non‐bump past and present‐focused advertisements. Analyses show that intent to purchase the product is fully mediated by diachronic relevance of the bump‐year advertisement. These effects hold across both age groups.Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
252.
The Effect of the Running‐Man Emergency Exit Sign and Its Installed Location on Human Directional Choice
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Chobok Kim Minyoung Hur Yoonkyung Oh Jun‐Ho Choi Jong‐Jin Jeong 《Applied cognitive psychology》2016,30(6):1014-1019
Understanding the meaning of an emergency exit sign is essential for escaping from a building during a disaster. According to International Organization for Standardization 7010:2011, there are leftward and rightward running‐man exit signs indicating the location of an exit door. However, there is neither an application rule regarding which direction the sign should point nor a rule for where it should be attached in the horizontal dimension. We examined the effect of the heading direction of the running man and its horizontal locations on the selection of exit directions. A modified spatial Stroop task as an unforced‐choice task was designed by combining the running man's heading direction and its horizontal location. The results showed both facilitation and inhibition effects, conflict adaptation, and post‐error slowing reflecting top‐down control. These findings suggest that the heading direction of the running‐man exit sign includes evident directionality. This should be considered in designing and establishing standardized emergency exit signs. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
253.
Geremy Farr‐Wharton Marcus Foth Jaz Hee‐Jeong Choi 《Journal of Consumer Behaviour》2014,13(6):393-402
Many commentators argue that domestic food waste is strongly influenced by consumer behaviours. This article reports on a study using mixed‐methods to identify key factors responsible for promoting consumer behaviours that lead to domestic food waste through the lens of the value–belief–norm theory. On the basis of the study's findings, three factors are proposed that cause behaviours that lead to food waste: supply knowledge – does a consumer know what food they have available; location knowledge – does a consumer know where to locate food items; and food literacy – to what degree do past experience and acquired knowledge impact on a consumer's food consumption and wastage practices. We analyse the study's findings in light of a review of literature about consumer food wastage behaviours and in turn, present new insights into consumer behaviour, food waste and the use of technology to reduce food waste. Copyright © 2014 John Wiley & Sons, Ltd. 相似文献
254.
Subin Park Nam-Hee Choi Jeong Ryu Brett McDermott Vanessa Cobham 《Anxiety, stress, and coping》2014,27(3):241-252
We compared executive functions (EFs) of traumatized preadolescent children with and without marked posttraumatic stress disorder (PTSD) symptoms to the performance of a nontraumatized control group, and examined the relationships between EF deficits and functional status in traumatized preadolescent children. Fifty-one preadolescent children who had witnessed a death at school 30 months prior (26 with marked PTSD symptoms and 25 without) and 30 healthy controls who had not been traumatized participated. EFs were examined using the Comprehensive Attention Test (CAT). The functional state of traumatized children was measured by the Parent Report Form-Children's Health and Illness Profile-Children's Edition (PRF-CHIP-CE). The traumatized children, regardless of status of PTSD symptomatology, showed poorer working memory performance than nontraumatized healthy controls. The traumatized children with marked PTSD symptoms performed more poorly on measures of interference control compared to those children without marked PTSD symptoms. Lower levels of EFs were associated with lower risk avoidance and diminished academic achievement in traumatized children. These results indicate that an inhibitory control deficit is specifically associated with the current PTSD symptoms but not with trauma exposure per se. 相似文献
255.
Yeonsik Choi 《亚洲哲学》2014,24(2):103-120
Yu Kil-chun (1856–1914) was a pioneering theorist in Korea’s Patriotic Enlightenment Movement. Through works such as S?yu ky?nmun, he proposed a new path for the development of Korean civilization. Yu’s encounter with Pak Kyu-su in his early years prompted his interest in Western civilization. He soon decided to study abroad and experience the Japanese and American civilizations first-hand. Based on his experiences, Yu proposed a general blueprint for political reform during the Kabo Reform of 1894. In 1908, he initiated a political reform movement at the provincial level by organizing two groups named H?ngsadan and Hans?ng Puminhoe. Subsequently, Yu Kil-chun’s enlightenment theory and writings on reform were regarded as a classical model that helped to initiate the modernization of Korea. However, the existing literature concerning Yu’s work exaggerates the progressive role he played and overlooks the logical contradictions and limitations inherent in his ideas. In this article, I conclude that the contradictions in Yu Kil-chun’s enlightenment theory stem from his moral understanding of civilization and the rights of the people. As a result, the project he envisioned ‘to make all people gentlemen’ ultimately focused on how to raise Confucian subjects of an empire rather than how to cultivate modern citizens. 相似文献
256.
Joon-ho Kim Ki-tai Lee Bong-ihn Seok Hyun-ju Choi 《Journal of Psychology in Africa》2018,28(2):116-121
This study examined the comparative advantages of prestige service labelling (VIP), online marketing, and image differentiation when applied as marketing strategies to build tourist loyalty as a component of citizenship behaviour. The participants were 220 African tourists attending the World Club Dome Korea 2017 festival event. Following data collection, we conducted a hierarchical regression analysis to determine how VIP, online marketing, and image differentiation influenced tourist social networking service (SNS) citizenship behaviour. The results suggest that VIP and image differentiation to positively predict SNS citizenship behaviour, whereas this was not the case for online marketing. VIP had a higher influence on tourist SNS citizenship behaviour than image differentiation. In summary, strategies to attract tourists with high purchasing power should include prestige service branding with clear image differentiation. This exclusivity could be applied to online ticketing services for their added value to tourism promotion. 相似文献
257.
Parallel factor analysis (PARAFAC) is a useful multivariate method for decomposing three-way data that consist of three different types of entities simultaneously. This method estimates trilinear components, each of which is a low-dimensional representation of a set of entities, often called a mode, to explain the maximum variance of the data. Functional PARAFAC permits the entities in different modes to be smooth functions or curves, varying over a continuum, rather than a collection of unconnected responses. The existing functional PARAFAC methods handle functions of a one-dimensional argument (e.g., time) only. In this paper, we propose a new extension of functional PARAFAC for handling three-way data whose responses are sequenced along both a two-dimensional domain (e.g., a plane with x- and y-axis coordinates) and a one-dimensional argument. Technically, the proposed method combines PARAFAC with basis function expansion approximations, using a set of piecewise quadratic finite element basis functions for estimating two-dimensional smooth functions and a set of one-dimensional basis functions for estimating one-dimensional smooth functions. In a simulation study, the proposed method appeared to outperform the conventional PARAFAC. We apply the method to EEG data to demonstrate its empirical usefulness. 相似文献
258.
Spatial Semantics,Cognition, and Their Interaction: A Comparative Study of Spatial Categorization in English and Korean
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This study has two goals. First, we present much‐needed empirical linguistic data and systematic analyses on the spatial semantic systems in English and Korean, two languages that have been extensively compared to date in the debate on spatial language and spatial cognition. We conduct our linguistic investigation comprehensively, encompassing the domains of tight‐ and loose‐fit as well as containment and support relations. The current analysis reveals both cross‐linguistic commonalities and differences: From a common set of spatial features, each language highlights a subset of those features for its principal categorization, and those primary features are importantly different between English and Korean: English speakers categorize events predominantly by containment and support relations (and do so with prepositions), whereas Korean speakers categorize them by tight‐fit and loose‐fit relations (and do so with verbs), with a further distinction of containment and support within the loose‐fit relation. The analysis also shows that the tight‐fit domain is more cross‐linguistically diverse in categorization than is the loose‐fit domain. Second, we test the language data against the nonlinguistic categorization results reported in Choi and Hattrup (2012). The results show a remarkable degree of convergence between the patterns predicted from the current linguistic analysis and those found in C&H's nonlinguistic study and thus provide empirical and strong evidence for an influence of language on nonlinguistic spatial cognition. At the same time, the study reveals areas where the two systems closely interact with each other as well as those where one is independent from the other. Taking both parts of the study together, we identify the specific roles that language and spatial perception/cognition play in spatial categorization. 相似文献
259.
Psychometrika - Extended redundancy analysis (ERA), a generalized version of redundancy analysis (RA), has been proposed as a useful method for examining interrelationships among multiple sets of... 相似文献
260.
Misconceptions about psychiatric wards frequently cause newly admitted mental patients to stay away from these wards despite their need for treatment. Although ward orientation is typically conducted by nurses in an attempt to help patients to adapt to the new environment, it is considered time-consuming, and the method of orientation and the explanations given may vary among different nurses. This situation calls for a more effective and standardized approach to orientating mental patients on their first admission. To this end, a computer-based interactive virtual environment was developed based on a real psychiatric ward by using virtual reality (VR) technologies. It enables the patient to navigate around to gain understanding about the ward through a virtual guided tour. The effectiveness of this VR orientation approach was investigated by a randomized controlled trial with consecutive sampling. Fifty-four Chinese participants were randomly assigned to undergo ward orientation by either using the VR-based approach or reading text-based electronic information sheets about the ward with a computer. Subjective and objective measures were obtained respectively using the Chinese version of the State-Trait Anxiety Inventory questionnaire and the heart-rate variability measurement before and after the intervention. In addition, a test on the level of understanding about the ward was administered at the end of the session. The results showed that the VR orientation approach is helpful in reducing patients' anxiety while also improving their level of understanding about the ward. 相似文献