行为决策理论之父：纪念Edwards教授2周年忌辰

著名心理学家W ard Edwards对行为决策的学科形成与理论发展作出了巨大贡献。文章简要介绍了Edwards的生平,以主观期望效用模型和贝叶斯决策为核心回顾了Edwards的决策理论、主要成就及其对行为决策研究的学术贡献。文章并从行为决策领域的研究、科普、应用及人才培养等方面总结了中国行为决策研究的发展历程,以及Edwards的学术思想对中国行为决策研究的主要影响。文章展望了行为决策研究的前景,并呼吁更多的中国心理学工作者投身于行为决策研究。     

50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products

Previous studies on how framing differentially affects consumer perceptions of value from equivalent deals indicate that perceptions of deal value from price-saving versus extra-product promotions are moderated by the stock-up characteristic of the category. In this study, the authors explored the relationship between stock-up characteristic and frame preference and the influence of the consumable nature of goods on frame preference. An experiment involving 223 student participants showed that consumable nature, but not stock-up characteristic, affected frame preference. The authors discuss the implications of this finding for the study of information framing and how it impacts consumer judgment and decision making.     

阅读障碍儿童的语言特异性认知缺陷

以41名五六年级的阅读障碍儿童和41名正常儿童为研究对象,系统考察了语言认知能力和一般认知能力与阅读成绩之问的关系.结果发现,障碍儿童在所有的语言认知测验中显著落后于正常儿童,较高比率的儿童存在能力缺陷.而在非语言特异性的一般认知能力测验中,未发现两组存在显著差异的证据,这意味着阅读障碍儿童的认知能力缺陷主要集中在语言认知领域.     

规则空间方法与属性层次方法的诊断准确性比较

规则空间方法与属性层次方法是两种常见的认知诊断方法.前者通过建立规则空间,用马氏距离进行判别归类;后者主要根据相似概率判别归类.本文采用模拟研究与实测数据相结合对这两种方法进行了比较.研究结果表明,属性层次方法的诊断准确性较规则空间方法要好.     

Asian Risk Seeking and Overconfidence1

Weber & Hsee (1998) proposed the “cushion effect” as an explanation of the higher risk taking observed in some East Asian samples, relative to Western samples. Yates, Lee, & Shinotsuka (1992 ) proposed that the overconfidence observed in most Asian countries, relative to Western countries, reflects differences in the number of arguments typically recruited in those countries. This study examined the 2 seemingly separated domains of research: risk taking and overconfidence. It compared individual and collective (both family and group) decisions among Chinese in Singapore. This permitted tests of both the cushion and the argument recruitment hypotheses. The overall results obtained no support for the cushion effect and partial support for the argument recruitment hypotheses.     

迫选规则体验法: 检验规范性和描述性风险决策理论的新尝试

为寻求检验规范性和描述性风险决策理论的通用标准, 本研究以期望价值理论和齐当别抉择模型为例, 探讨了“迫选规则体验法”的适用性。被试为120名大学生, 实验任务为要求被试分别完成自主决策(采用未知规则: 真规则)和规则迫选决策(遵循给定规则: 假规则)任务, 并对决策后的情感和认可程度进行评定。研究发现: (1) 被试在自主决策条件下比在规则迫选条件下体验到的正性情感程度更强, 负性情感的程度更弱; (2) 被试在自主决策与规则迫选决策两种条件下做出的相同决策越多, 该被试对迫选规则更加认可并体验到的正性情感程度越强, 负性情感的程度越弱; (3) 与期望价值理论相比, 齐当别抉择模型可能符合更多决策者的实际决策规则。这些结果表明, 作为检验规范性和描述性风险决策理论的新尝试, 迫选规则体验法可能更有助于回答“决策者实际采用的决策规则是什么”的问题。     

Habituation in songbirds

Songbirds respond to initial playback of a recorded conspecific song in numerous ways, from changes in gene expression in the brain to changes in overt physical activity. When the same song is presented repeatedly, responses have been observed to habituate at multiple levels: molecular, cellular and organismal. Core criteria of habituation have been established at each level, although in no case have all the formal parameters been rigorously measured. At the level of overt behavior, classical field studies showed that territorial birds respond to the song of a potential challenger with a variety of behaviors, and many (but not all) of these behaviors decline with repeated stimulus presentation. More recent laboratory studies have defined analogous responses to song presentation in the zebra finch (Taeniopygia guttata), the dominant species in current molecular and neurobiological research and one that does not use song for territorial defense. Studies in the zebra finch have also demonstrated activation followed by habituation of responses measured at both electrophysiological and molecular (gene expression and signal transduction) levels. In all cases, habituation is specific for a very particular stimulus – an individual song presented in a particular context. There are strong correlations between habituation measurements made at these different levels, but some dissociations have also been observed, implying that molecular, electrophysiological and behavioral habituations are not equivalent manifestations of a single core process.     

行为决策中出现的分离效应

分离效应（the disjunction effect）是指：当决策者知道事件E会发生,他会采取行动A;当知道事件E不会发生,他仍会采取行动A;而当不知道事件E是否会发生的情况下,他会拒绝行动A。这一现象违背了理性决策理论的确定事件原则（sure-thing principle）。对分离效应的解释主要有基于理由的假设、思维惰性假设和齐当别模型。分离效应是否真的存在以及应该采用何种实验设计来进行研究都还有待进一步探讨。2005年诺贝尔经济学奖获得者Aumann对事件分离情境和事件非分离情境的区分,为进一步研究分离效应指明了新的方向。理解分离效应及其成因有利于人们做出“理性”的决策     

多级评分题计算机自适应测验选题策略比较

研究比较了多级评分题计算机化自适应测验五种选题策略的优劣。应用的IRT模型是Samejima的等级反应模型。参加比较的选题策略有难度均值与能力匹配法、难度中值与能力匹配法、信息量最大法和两种A分层法。比较指标采用了能力估计值返回真值偏差、能力估计标准差、人均用题数和试题调用次数标准差四个。研究采用蒙特卡罗模拟法,结果显示每种方法各有优劣,在分层得当情况下,A分层法(中)的综合效果最佳