Tradeoffs Between Ideas and Structure: Individual Versus Group Performance in Creative Problem Solving

The present effort was intended to assess how situational variables influence the relative performance of groups and individuals on creative problem-solving tasks. More specifically, a priming manipulation was used to increase the number of alternatives available for problem solving while training was used to provide groups with shared mental models bearing on the problem. It was found that having more ideas available led to better individual performance. Group performance, however, was enhanced by training appropriate to problem content that allowed for elaboration and refinement of ideas. These findings indicate that interventions intended to enhance creativity may have different effects at the individual and group level. The need to consider multiple levels of situational influences in attempts to understand creative achievement is discussed.