STIGMA MANAGEMENT IN NORMAL-STIGMATIZED INTERACTIONS: TEST OF THE DISCLOSURE HYPOTHESIS AND A MODEL OF STIGMA ACCEPTANCE

This study explored the efficacy of disclosure as a stigma management strategy in normal-stigmatized interactions. A laboratory experiment was conducted using confederates to simulate three classes of stigmas. As predicted, reactions of normals (nonstigmatized subjects) were uniform across stigmas. While there is some indication that disclosure may reduce uncertainty in normal-stigmatized interactions, no support obtained for the hypothesis that disclosure about a stigma increases acceptance of the bearer. Path analysis of the data indicated a process leading from uncertainty, tension, and attraction to acceptance/rejection, as expected. Findings are discussed in terms of stigma attributions and relational development.     

Program Context,Sensation Seeking,and Attention to Televised Anti-Drug Public Service Announcements

This study examined effects of message and program sensation value, sensation seeking, and drug use on visual attention to televised anti-drug public service announcements (PSAs) among 318 18–22-year-olds, who were placed individually in a simulated home environment with the opportunity to read from print media selections and/or watch a half-hour TV program including two presentations of the test PSA. The TV program was high or low in sensation value. High sensation seekers paid greater attention to high sensation value programming and to PSA embedded in such programming, whereas low sensation seekers paid greater attention to PSA embedded in low sensation value programs. Ongoing attention to a program may help to sustain attention to a subsequent PSA. The findings relate to an activation model of information exposure and indicate that program sensation value and sensation seeking are important factors to be considered in the placement oftelevised drug abuse prevention messages.