A functional analysis of social reinforcement in vicarious verbal conditioning

This article reports the results of 629 subjects in three experiments designed to replicate and extend the phenomenon of vicarious verbal conditioning. Experiment I replicated the finding that subjects who responded most to vicarious verbal conditioning were aware of the contingency involved. Experiment II attempted to examine the effects of prior history with the verbal reinforcer on vicarious verbal conditioning by providing seven groups of subjects with varying classic conditioning histories prior to vicarious verbal conditioning. The null results associated with this experiment were hypothesized to be due to the fact that the vicarious verbal conditioning took place in a language laboratory where the subjects could hear but not see the model. Experiment III replicated Experiment II in a live group context as was done in Experiment I. The results showed a) that vicarious verbal conditioning was again found to take place, b) that associating the verbal reinforcer with a tone or tone plus money via forward classic conditioning potentiated the effects of the verbal reinforcer, c) that backward classic conditioning did not potentiate the reinforcer, d) nor did either of two sensitization procedures potentiate the effects of the verbal reinforcer. Both aware and unaware subjects evidenced vicarious verbal conditioning.     

Contextual stimulus control of conditional vasomotor and electrodermal reactions to angry and friendly faces

An experiment with 42 human Ss used the transswitching procedure to examine tonic stimulus control of phasic and tonic conditioned vasomotor heart rate, and electrodermal reactions. The conditional stimulus (CSs) were photos of angry and friendly human faces, and the unconditional stimulus (US) was a human scream. In one tonic context (blue light), the CSs were paired with the US, in the other context (yellow light), the CSs were presented unpaired. Following acquisition, an extinction series was run with the US omitted during both tonic contexts. Phasic vasomotor and skin conductance reactions differed in the positive and negative tonic segments (stronger in positive). The skin conductance responses also differed during extinction, but the vasomotor responses did not. Tonic differences (following onset of the tonic stimuli) in unelicited skin conductance response frequency, finger pulse volume, and heart rate were also found, although these developed more slowly than the phasic differences. The finger pulse volume tonic difference was greater in extinction than the skin conductance response frequency. There was no effect of the angry-friendly facial expressions, either directly or in interaction with the transswitching effects. The results were interpreted to mean that the transswitching phenomenon is not limited to one another autonomic effector, but is more generalized across the ANS (sympathetic branch). The absence of influence of the facial expressions indicates the relative weakness of the “preparedness” hypothesis in comparison with more influential contextual factors.     

Achromatic color categories

Sternheim and Boynton’s (1966) continuous judgmental color-naming technique was used to assess the elemental nature of achromatic colors. Results from three subjects indicate that the names “black” and “white” are necessary and sufficient to describe achromatic test lights associated with the name “gray.” On the basis of the criteria that establishes a color as elemental, black and white were confirmed as elemental, whereas gray was not. These findings support the assumption of various opponent processing models that there are only two elemental achromatic sensations. In addition, the results support Hering’s (1920) view that black and white differ from the paired-chromatic opponent colors in that they are not mutually exclusive.