Individual differences in consumer value for mass customized products

Mass customized products, compared with mass marketed alternatives, offer advantages for optimizing performance outcomes, improving aesthetic appeal, and matching products' symbolic meanings with consumers' expressive desires. Despite having identified these value drivers for mass customized products, extant research has not connected those value drivers to individual differences among consumers. As a result, researchers' and practitioners' abilities to predict consumer value for mass customized products remain limited. This study advances and tests a model of individual differences associated with the perceived value of a customized product and mediated by involvement and perceived risk. A field survey administered to a sample of 240 participants provided data to test the model. Path analysis using structural equations modeling suggests that consumer value for mass customized products differs according to individual differences in need for uniqueness, need for optimization, and centrality of visual product aesthetics. Results also suggest that product category involvement and perceived risk are informative theoretical perspectives from which to study consumer value for mass customized products. The findings hold implications for how firms should approach the design of mass customization toolkits and how they should structure marketing communications promoting mass customized products. Copyright © 2013 John Wiley & Sons, Ltd.     

A Field Study of Conflict in Psychological Exchange: The California Taxpayers' Revolt

The present research applied an exchange analysis to the confrontation between California renters and landlords after the passage of a property tax initiative (Proposition 13). The inability of renters to leave the exchange intensified perceived inequities. As a result, both parties sought solutions to perceived inequities by changing the existing relationship. As predicted, renters and landlords disagreed on the relative importance of exchange inputs and the actions needed to restore equity to their relationship. Relationships examined were consistent with a psychological contract in which renters were blocked from leaving. This interpretation suggests that changes in the intrinsic nature of the psychological contract may be needed to avoid future conflict.     

Tests of encoding tradeoffs between item and associative information

The assumption that item and associative information are processed separately and that there is a tradeoff in the amount of each type of information that can be encoded in a given study interval (e.g., Anderson & Bower, 1972; Murdock, 1982, 1992) was examined. When item information was emphasized at study, recognition memory for associative information was poor, demonstrating that item information can be emphasized over associative information. In contrast, when associative information was emphasized, associative recognition greatly improved but item recognition did not suffer. This pattern of results was found at both fast and slow presentation rates, and for both high and low word concreteness and word frequency. Measures of confidence and response latency were also consistent with this pattern. Thus, the encoding of associative information did not measurably diminish item recognition performance.     

Differences Between Australian and Japanese Students in Reported Use of Decision Processes

Decision making is an activity found in all cultures. Although many theoretical models have been developed to explain human decision making, very few have taken the role of culture into account. In this paper the importance of cultural influences on self-reported decision-making styles is examined, with particular emphasis on the dominant cultural pattern (i.e. “group orientation” versus “individual orientation”). Results of a questionnaire study of 743 Japanese and 309 Australian university students are presented. As predicted, Japanese students reported greater use of decision processes or behaviours associated with the involvement and influence of others (“collateral role”), while Australian students reported greater use of decision processes associated with self-reliance and personal ability (“individual role”).     

Mindfulness Can Make You Happy-and-Productive: A Mindfulness Controlled Trial and Its Effects on Happiness,Work Engagement and Performance

A controlled trial of a Mindfulness Based Intervention (MBI) was conducted on a big Spanish public hospital. The intervention program was offered to the staff as an initiative to promote psychosocial health of workers. Nineteen employees participated of the program, which consisted in three 150-min sessions and other fifteen employees acted as a control group in a waiting-list format. Pre–Post evaluations of Mindfulness, Work Engagement, Happiness and Performance where taken and the data analysis suggests that the intervention program was successful in boosting the existing levels of all the evaluated variables. The practical implications of these findings suggest that shorter versions of traditional MBI programs could be an effective Healthy Organizational Practice to boost happiness and performance among healthcare professionals.