Does Partisan Bias Modulate Neural Processing of Political Information? An Analysis of the Neural Correlates of Corruption and Positive Messages

Daily worldwide newspapers print articles exposing government corruption. Yet these messages do not lead to a loss of votes for the corrupt parties. Sympathizers’ partisan bias, which respectively minimizes and maximizes corruption and positive messages of their own parties respectively, is widely considered the main cause of the loss of effectiveness of political communications. Despite the well-established existence of such bias when processing political information, little is known as to its psychological origin. Through the use of neuroscience (fMRI), this study explores the underlying brain mechanisms of negative (corruption) and positive political messages related to a conservative and a socialist Spanish political party, as well as the differences between their sympathizers. The findings reveal that negative (vs. positive) political messages exert the greatest neuroimaging impact on the electorate, as shown in aversive, risk, and disappointment-related brain regions. Interestingly, we show that there exists a main partisan bias against opposite parties (and not a positive bias toward one’s own party) that stems from a higher risk, ambiguity, and disbelief provoked by both positive and negative information about rival parties. Furthermore, this bias was more pronounced among conservative supporters. The current findings provide valuable insights for political parties to improve their communication campaigns.     

For-Me-Ness,For-Us-Ness,and the We-Relationship

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Four Dimensions of Criticism Against Gender-Fair Language

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Corporate Social Responsibility Practices of Colombian Companies as Perceived by Industrial Engineering Students

Science and Engineering Ethics - This work describes the perceptions that Industrial Engineering students have regarding Colombian firms’ corporate social responsibility (CSR) practices. It...     

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Gibbons exploit information about what a competitor can see

Animal Cognition - How much nonhuman animals understand about seeing has been the focus of comparative cognition research for decades. Many social primates (and other species) are sensitive to cues...     

Do dogs rescue their owners from a stressful situation? A behavioral and physiological assessment

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Age influences domestic dog cognitive performance independent of average breed lifespan

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Where and when to look: Sequential effects at the millisecond level

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Testosterone and cortisol responses to competitive fighting in human males: A pilot study

Serum testosterone and cortisol levels were measured by radioimmunoassay in 14 young male judo competitors, in samples taken 10 minutes before and 45 minutes after two different procedures. The first involved physical exercise and the second competitive fighting. Both procedures were of 5 minutes duration and sessions took place at the same time (between 10:00 A.M. and 12:00 P.M. local time) but on different days. Comparing the two situations over all subjects revealed that testosterone increased after exercise and decreased slightly after Competition. Between subject comparisons suggested that contrary to previous claims, winning or losing did not significantly change the testosterone and cortisol levels. Comparisons of subjects who were members of the Regional Team with individuals who were not part of that group confirmed that members increased their testosterone levels after competition, whereas the nonmembers showed a significant decrease. Moreover, success of the individuals, in their sporting record, correlated positively and significantly with the changes of testosterone observed during the competition. These preliminary results suggest that previous personal experience of success can influence the pattern of the psychoendocrine response to a contest situation.