Motivation and flow: toward an understanding of the dynamics of the relation in architecture students

The authors investigated the relation between motivation and flow in a sample of 327 architecture students. Specifically, they investigated the relation between flow and several levels of intrinsic and extrinsic motivation, as well as amotivation. They also assessed the need for autonomy in moderating the relation between intrinsic motivation and engagement. Results indicated a significant relation between flow experiences in academic activities and the more self-determined forms of intrinsic motivation, but not for extrinsic motivation. The need for autonomy moderated the relation between flow and intrinsic motivation. These results are discussed in the context of understanding flow as an intrinsically motivating state and a viable construct for understanding engagement.     

An analysis of the concept of cool and its marketing implications

Cool has become the favoured language of popular culture. This paper examines the roots of cool and its evolution with reference to its relevance to marketers. In particular, the work of Bourdieu and the concepts of cultural capital and cultural intermediaries are drawn on. The importance of talking to cultural intermediaries led Seagram to carry out a research programme that examines the process of adoption of alcoholic drinks and ways of reaching ‘style leaders’. Given the problem of recruiting and researching ‘style leaders’, the research employed specialist recruiters and moderators and a combination of direct and indirect questioning. Copyright © 2002 Henry Stewart Publications.     

Is a Manipulator's Externality Paradoxical? The Relationship Between Machiavellianism,Economic Opportunism,and Economic Locus of Control

Machiavellianism and economic opportunism are defecting strategies founded on manipulating information in order to maximize gain or power. This study investigated their relationship with economic internality. We hypothesized that individuals inclined to adopt defecting strategies would tend to have external economic locus of control (ELOC). A Greek sample of 175 participants completed the ELOC and Mach IV questionnaires and a scale of economic opportunism. Machiavellianism and opportunism were both positively correlated with the ELOC Chance factor. Opportunism was negatively correlated with the ELOC Internal factor. The findings confirmed the hypothesis and showed that this kind of defector overestimates the role of chance, uncertainty, and hazard as sources of economic reinforcements.     

Cognitive models of stereotype change (4): Motivational and cognitive influences

Three experiments investigating the effects of cognitive and motivational factors on stereotype change are reported. Trait ratings in all three experiments showed there to be greater stereotype-change when stereotype-inconsistent information was dispersed across many group members than when it was concentrated in only a few. A sorting task (Experiment 1) indicated that, in the concentrated conditions the stereotype disconfirmers were more strongly isolated from the rest of the group than in the dispersed conditions. Free recall protocols (Experiment 2) showed greater memory for the target exemplars when subjects anticipated interaction with a group member than when no interaction was anticipated. The questions subject chose to ask target group exemplars were also influenced by anticlpated future interaction. Subjects chose more stereotype-inconsistent questions when interactian was anticipated than when no interaction was anticipated. Experment 3 showed the impact of stereotype-inconsistent information to be greater when expectancies for the stereotyped group are weaker A cued-recall task yielded evidence of spontaneous subtyping. All these studies support the subtyping model, even in the presence of cognitive and motivational factors that might be expected to impede stereotype change.     

Assessment feedback counselling and individual differences: An exploratory study

The demand for assessment feedback counselling, and individual differences in feedback seeking, were investigated in a group of fifty managers who had been through a psychometric assessment procedure. Results suggest that there is a substantial demand for such feedback counselling and that those who seek it are, in some respects, more intellectually able and more interpersonally positive than those who do not. Some advice is offered on the handling of assessment feedback counselling sessions.     

The effects of fear arousal,fear position,fear exposure,and sidedness on compliance with dietary instructions

Investigated the effects of fear arousal and sidedness variables on compliance with a dietary regimen. Experiments involved 202 women volunteers who were 10 per cent or more overweight, and aged 20-60 years. Experiment 1 involved a 3 (low, medium, high fear) × 2 (single, multiple exposure to fear message) × 2 (one-, two-sided communication) design. The fear levels involved discussing the health hazards of obesity. Experiment 2 manipulated the fear-message position relative to the recommendations (fear-recommendations, recommendations-fear, fear-delay-recommendations). Persuasive impact was measured via follow-up weight checks at 2, 4, 8, and 16 weeks. Results indicate nonsignificant effects from sidedness and pre-standardised fear levels. Using subjects' fear arousal ratings medium fear is significantly better (p < .025), supporting Janis's curvilinear hypothesis. A single exposure to the fear message is superior (p < .025) to multiple exposures, the interaction with time being highly significant (p < .001). Experiment 2 results indicate the optimum position for the fear message as immediately prior to recommendations (p < .025). Results support both cognitive and fear-reduction hypotheses, but the latter is favoured.