Social categorization,visual cues,and social judgements

Recent research on social cognition suggests that lifelike visual and vocal information about a person may strongly mediate the impact of prior social categorical knowledge on social judgements. Other research, however, on the contribution of visual cues to impression formation, suggests that they have relatively little impact. This study sought to resolve these conflicting findings by examining the effect of visual cues on social judgements when subjects possess prior social categorical knowledge varying in salience to the experimental task. Videotaped target interviews were monitored by observers in either sound and vision or sound only, and measures were taken of the targets' perceived personality, their ‘actual’ and ‘predicted’ social performance, and social acceptance by observers. Whilst salience of categorization strongly influenced the quality of judgements, visual cues had little if any effect. However, visual cues strongly influenced subjects' confidence in all three sets of judgements, sound and vision subjects being consistently more confident than their sound only counterparts. The findings are discussed in relation to previous research in both social cognition and visual cues.     

Evidence for scanning with unilateral visual presentation of letters

When letters and words are presented tachistoscopically, material from the right visual field (RVF) can be reported more accurately than that from the left visual field (LVF). The RVF superiority may reflect either left hemispheric dominance for language or directional scanning. Previous studies have deliberately focused on the cerebral asymmetry factor while "controlling" scanning and, thus, have cast some doubt on the potency of the scanning factor. Two experiments were conducted to show that scanning can induce a RVF superiority comparable to that often associated with cerebral asymmetry. The first experiment required bilingual subjects to report six English or six Hebrew letters, shown briefly in either the LVF or RVF, with order of report controlled. A RVF superiority found with English characters was matched by an equal but opposite LVF effect with Hebrew. In a second experiment, five English characters were shown briefly in either the LVF or RVF, and subjects had to identify a single character indicated by a post exposural cue. Using a spatial cue to by pass scanning, there were no field differences; with an ordinal position cue--a procedure thought to force scanning--there was a strong RVF superiority. The results show clearly that scanning can induce visual field differences.     

Recipient's mood, relationship type, and helping

We conducted two studies to examine how a potential helper is affected by having a communal orientation toward a relationship with a potential recipient and by the potential recipient's sadness. We hypothesized that (a) having a communal orientation would increase helping and that (b) people high in communal orientation, but not others, would respond to a potential recipient's sadness by increasing helping. These hypotheses were tested in two studies. In Study 1, individual differences in communal orientation toward relationships were measured by using a new communal orientation scale reported for the first time in this article. In Study 2, manipulations were used to lead subjects to desire either a communal or an exchange relationship with another person. In both studies, subjects were exposed to a sad person or to a person in a neutral mood whom they were given a chance to help. As hypothesized, in both studies communally oriented subjects helped the other significantly more than did others. Also as hypothesized, in both studies communally oriented subjects but not others, increased helping in response to the other person's sadness although this effect reached statistical significance only in the second study.     

Predictors of scientific majors for black and white college students

The differences in the personality and social backgrounds of science and non-science majors were assessed for 91 black and 109 white natural, social, and nonscience college majors. Subjects were administered the 16PF, Bem Sex-Role Inventory, and the Attitude Toward Women Scale, and data were collected on birth order, number of siblings, and social class level. Natural science majors were of a higher social class, had higher intelligence test scores, were more reserved, sober, practical, and male sex-role oriented than the social and non-science majors. Blacks and females resembled their white or male counterparts when categorized by college major.     

Multidimensional scaling reveals two dimensions of thermal pain

The Individual Differences Scaling (INDSCAL) model of multidimensional scaling was used to explore the dimensions of thermal pain. The observers made 66 similarity judgments to all pairs of 12 different thermal stimulus intensities ranging from zero to noxious. Analysis of the data revealed a two-dimensional group stimulus space. The major dimension ordered the stimuli with respect to their intensity. This quantitative, strength-of-sensation dimension may be interpreted as indicating how weak or strong a stimulus feels, apart from any secondary qualities of warmth or pain. The second dimension was related to the qualitative aspects of the stimuli. This bipolar dimension contained two attributes: a pain attribute ranging from just detectable warmth to painful, and a warm-hot attribute running from just detectable warmth to hot. This study demonstrates the utility of the INDSCAL approach to the understanding of pain and offers a new technique for answering the age-old question concerning the number and qualities of the dimensions underlying the pain experience.     

Integrating statistical software into laboratories and laboratory courses

Reasonable quality statistical software that is easy to use and easy to learn to use is available, and more will become available. This paper describes nine features of statistical software programs that make such programs easy to use. Some methods for evaluating the capability, accuracy, and speed of statistical software are discussed. In addition, some issues about university and software company support are considered. Finally, a technique for integrating software into laboratories is presented.     

Survey on present and potential instructional use of computers in psychology

A survey of academic psychologists was taken to determine present use of computers in instruction, willingness to use good education software, and kinds of potential uses of computers in psychology courses. A majority of the respondents reported using computers in instruction. Respondents indicated substantial willingness to adopt computer-based courseware. Respondents believed that a variety of uses, including classroom demonstrations and student experiments, would facilitate student learning. The results of the survey are compared with the instructional modules the task force is developing.     

Do letter features migrate? A note of caution

Summary The feature-integration model of visual information processing (Treisman & Gelade, 1980) predicts perceptual errors based on the incorrect grouping of stimulus features in multi-element displays. Experiment 1 examined the frequency of such errors with a tachistoscopic bar probe task using letters and novel patterns with a production response. A substantial proportion of the errors did involve figures that were not present in the display but contained combinations of features which had been present. Such errors were especially prominent with novel patterns. The results with letters suggested that such responses were due to guessing, not feature migration, and this was confirmed by Experiment 2. In the second study, responses were collected for single character displays but were scored as if they had been responses to the multielement displays in Experiment 1. The results showed the same high proportion of illusory conjunction errors as the previous results and it was concluded that both results were due to guessing. Spatial confusions in the bar probe task with letters appear to involve whole characters, not character features.This research was supported by grant A-9581 from the National Science and Engineering Council of Canada to the senior author. This research was reported as a paper to the annual meeting of the Canadian Psychological Association, Toronto, 1981. Ian Morrison is now a post-doctoral fellow at the Department of Psychology, Carnegie-Mellon University.