Effects of "favorability" and type of assessment device upon acceptance of general personality interpretations

College students' acceptance of general personality interpretations was evaluated as a function of type of test and assessment device employed and interpretation favorability. Unlike previous studies, only interpretation favorability influenced acceptance. The effect of interpretation favorability upon acceptance, however, was shown to be due to the higher base-rate accuracy of favorable, relative to unfavorable, interpretations. It was concluded that the universal validity of general interpretations may supersede the effects of situational factors upon acceptance.     

Complexity and colour preferences in chicks of different ages

Five- and six-day old chicks were found to prefer a complex stimulus to a simple one, whilst 2-day old ones showed no such preference; but a red stimulus, whether simple or complex, tended to be preferred at both age levels when it was paired with a non-coloured complex stimulus. Preference for complexity may be usefully viewed in any species in the context of the behavioural development of the individual.     

Discrimination of checkerboard patterns by rats

Fifteen rats were trained to discriminate between a regular checkerboard pattern and a similar pattern containing a “mistake.” The animals subsequently transferred to many other pairs of regular and irregular patterns differing widely from the originals. The results suggest that rats can induce and store highly abstract rules describing input patterns.     

Optimal scaling for ordered categories

This paper deals with the determination of optimal weights for points on scoring scales for subjective comparative experiments. A scoring scale with a specific number of points is considered, and it is assumed that verbal or other indications imply an order to the scale points. The optimal spacing for the scale points is obtained in the sense that treatment or item differences are maximized relative to error or within-treatment variation. The method is presented in sufficiently generalized form to be used directly with any experimental design leading to the analysis of variance. An iterative procedure, suitable for computer use, yields the optimal differences among the ordered scale points. Properties of this procedure are discussed.Research sponsored in part by the Statistics Branch, Office of Naval Research, and in part by the Research Center, the General Foods Corporation. Reproduction in whole or in part is permitted for any purpose of the United States Government.     

Associative strength level and retrieval inhibition in semantic memory

In a series of investigations, E. F. Loftus (1973; G. R. Loftus & E. F. Loftus, 1974; E. F. Loftus, Senders, & Turkletaub, 1974) discovered that the latency of item retrieval from a semantic category was reduced if it immediately followed an earlier retrieval from the same category, a phenomenon attributed to spreading activation. Subsequently, Brown (1981) discovered an increase in latency across extended retrievals from a single semantic category. The present investigation followed up this finding by comparing exemplars that varied in strength of association to the category name. The probability of obtaining inhibition (longer latencies and increased errors) was inversely related to the associative strength of the exemplars. The results suggest that low-strength category associates build up inhibition more rapidly because they accrue situational strength relatively more rapidly than high-strength associates.     

The conceptual base view of categorization

An experiment was designed to show that some categories, called Type C categories, are mediated by an abstract, interpretively derived conceptual base. To this end, each of four groups of subjects ranked 10 sentences (instances) in terms of how well they illustrated the figurative meaning of a proverb (Proverb group), or how well they illustrated the meaning of an excellent interpretation of the proverb (Excellent Interpretation group), or a poor interpretation of the proverb (Poor Interpretation group), or an unspecified, unstated underlying meaning (Control group). The Excellent Interpretation groups' rankings correlated highly with standard ranks established by the Proverb group, but the Poor Interpretation group's and the Control group's ranking were uncorrelated with these two group's rankings. Apparently, the subjects in the Proverb group accomplished their rankings by using a conceptual base or microtheory similar in meaning to the interpretation used by the Excellent Interpretation group. Discussion centered on the question of whether the Classical, Probabilistic, or Exemplar Views of categorization (Smith & Medin, 1981) could account for the results. It was argued that they could not, basically because Type C categories are more dependent upon interpretive processes than the more perceptually based Type P categories to which these views have traditionally been applied.IBM.     

What's That Smell?

In philosophical discussions of the secondary qualities, color has taken center stage. Smells, tastes, sounds, and feels have been treated, by and large, as mere accessories to colors. We are, as it is said, visual creatures. This, at least, has been the working assumption in the philosophy of perception and in those metaphysical discussions about the nature of the secondary qualities. The result has been a scarcity of work on the “other” secondary qualities. In this paper, I take smells and place them front and center. I ask: What are smells? For many philosophers, the view that colors can be explained in purely physicalistic terms has seemed very appealing. In the case of smells, this kind of nonrelational view has seemed much less appealing. Philosophers have been drawn to versions of relationalism—the view that the nature of smells must be explained (at least in part) in terms of the effects they have on perceivers. In this paper, I consider a contemporary argument for this view. I argue that nonrelationalist views of smell have little to fear from this argument.