Uncertainty in ethical consumer choice: a conceptual model

The market place has seen significant growth in the demand for ‘ethical’ products and services. Yet, consumers often experience knowledge, evaluation and choice uncertainties in decision‐making processes, particularly in relation to products such as ethical clothing. The authors explore this pertinent form of consumer uncertainty through three qualitative studies of ethical consumers that examine their approaches to clothing consumption. In‐depth interviews and focus groups confirm uncertainty arises; the results also identify the causes and consequences of consumer uncertainty in this context. The causes of uncertainty pertain to issues surrounding complexity, ambiguity, conflict and credibility that give rise to uncertainties that result in delaying purchase decisions, compromising beliefs and negative emotions. This study contributes to literature by offering a holistic understanding of the challenges facing consumers when making ethical choices. Copyright © 2013 John Wiley & Sons, Ltd.     

Does Perceived Realism Really Matter in Media Effects?

Memory, perceived realism, and emotional responses to documentary and fictional film excerpts were investigated experimentally using adult participants. Documentary stimuli were perceived as more factual than their fiction counterparts at both semantic and syntactic levels. However, contrary to expectations, memory for visual and verbal information and the intensity of emotional reactions were greater overall for fiction films. Films whose content corresponded to well-known social themes and film genres also had a greater influence on memory and emotions. In general, it appears that perceived factuality does not have as compelling an influence on adults as it does on younger viewers. Results are interpreted in terms of the differences between cinematic attributes of documentary and fiction films and between the cognitive processes activated by these two film genres and by different themes.     

Modality exclusivity norms for 400 nouns: The relationship between perceptual experience and surface word form

We present modality exclusivity norms for 400 randomly selected noun concepts, for which participants provided perceptual strength ratings across five sensory modalities (i.e., hearing, taste, touch, smell, and vision). A comparison with previous norms showed that noun concepts are more multimodal than adjective concepts, as nouns tend to subsume multiple adjectival property concepts (e.g., perceptual experience of the concept baby involves auditory, haptic, olfactory, and visual properties, and hence leads to multimodal perceptual strength). To show the value of these norms, we then used them to test a prediction of the sound symbolism hypothesis: Analysis revealed a systematic relationship between strength of perceptual experience in the referent concept and surface word form, such that distinctive perceptual experience tends to attract distinctive lexical labels. In other words, modality-specific norms of perceptual strength are useful for exploring not just the nature of grounded concepts, but also the nature of form–meaning relationships. These norms will be of benefit to those interested in the representational nature of concepts, the roles of perceptual information in word processing and in grounded cognition more generally, and the relationship between form and meaning in language development and evolution.     

Flexible and fast: Linguistic shortcut affects both shallow and deep conceptual processing

Previous research has shown that people use linguistic distributional information during conceptual processing, and that it is especially useful for shallow tasks and rapid responding. Using two conceptual combination tasks, we showed that this linguistic shortcut extends to the processing of novel stimuli, is used in both successful and unsuccessful conceptual processing, and is evident in both shallow and deep conceptual tasks. Specifically, as predicted by the ECCo theory of conceptual combination, people use the linguistic shortcut as a “quick-and-dirty” guide to whether the concepts are likely to combine into a coherent conceptual representation, in both shallow sensibility judgment and deep interpretation generation tasks. Linguistic distributional frequency predicts both the likelihood and the time course of rejecting a novel word compound as nonsensical or uninterpretable. However, it predicts the time course of successful processing only in shallow sensibility judgment, because the deeper conceptual process of interpretation generation does not allow the linguistic shortcut to suffice. Furthermore, the effects of linguistic distributional frequency are independent of any effects of conventional word frequency. We discuss the utility of the linguistic shortcut as a cognitive triage mechanism that can optimize processing in a limited-resource conceptual system.     

Risk and Protective Factors for Comorbid Posttraumatic Stress Disorder among Homeless Individuals in Treatment for Substance-Related Problems

Homeless individuals undergoing treatment for substance use disorders (SUD) can pose clinical challenges. Posttraumatic stress disorder (PTSD) symptoms have been observed in the most difficult clients. The study sample consisted of 51 homeless individuals, 9 women and 42 men, undergoing consultation for SUD in Montreal. The mean age was 46 years (SD = 7.19). Of the sample, 49% had a potential PTSD diagnosis. Most participants had the following characteristics: an alcoholic parent, a history of an early trauma, and little social support. The participants with a potential PTSD diagnosis were significantly more likely to have had an alcoholic parent, to have experienced an early trauma, and to use more maladaptive coping strategies. The study results and limits are discussed.     

Action-centred negative priming: Evidence for reactive inhibition

Experiments are described in which the spatial relationship between a stimulus and respondent is held constant in terms of visual and body-centred coordinates, while the complexity of the response is manipulated. It is demonstrated that the degree of complexity of an action directed to the same spatial location determines the level of negative priming observed. This result supports the notions that (1) inhibitory selection mechanisms act on action-centred representations, and (2) the level of inhibition is reactive to the relative potency of the evoked action. The results are also discussed in terms of alternative explanations of negative priming. It is concluded that the results are inconsistent with theories that do not involve inhibitory selection mechanisms.     

Structural equation modelling of human judgement

Structural equation modelling (SEM) is outlined and compared with two non-linear alternatives, artificial neural networks and “fast and frugal” models. One particular non-linear decision-making situation is discussed, that exemplified by a lexicographic semi-order. We illustrate the use of SEM on a dataset derived from 539 volunteers' responses to questions about food-related risks. Our conclusion is that SEM is a useful member of the armoury of techniques available to the student of human judgement: it subsumes several multivariate statistical techniques and permits their flexible combination, and it provides robust goodness-of-fit statistics and is available in (generally) easy-to-use computer packages. Although the number of tasks for which SEM provides a persuasive psychological model is small, it is very useful in identifying the important variables and their inter-relations that contribute to task performance, and thus can constitute a valuable intermediate staging point between raw data and a fully fledged psychological theory.     

What's in a Forename? Cue Familiarity and Stereotypical Thinking

Recent research has characterized categorical thinking as an essential component of the person perception process. Yet relatively little is known about the myriad factors that moderate the accessibility of this mode of thought. With regard to this we hypothesized that the subjective familiarity of a person's forename may play an important role in triggering categorical thinking. Specifically, category-based knowledge may be more accessible when triggered by familiar than unfamiliar forenames. We report the results of three experiments that supported this prediction. Relative to unfamiliar names, participants required less time to verify the gender of familiar forenames (Experiment 1) and semantic priming was more pronounced when stereotype-related material followed the presentation of familiar than unfamiliar items (Experiment 2). Also, familiar forenames attracted more extreme gender-based evaluations than their unfamiliar counterparts (Experiment 3). We consider the theoretical and methodological implications of these findings for a variety of issues in person perception.     

Teaching Exodus as “Problem Text”

This essay explores how one might use the “problem” of the hardening of Pharaoh's heart as a learning opportunity in the classroom. The author identifies two pedagogical aims: (1) cultivating more sophisticated, critical readers of the Bible; and (2) helping students reflect on the contextual nature of interpretation. The essay discusses in some detail various ways of teaching the text, including an exercise in close reading, examination of sources, and a selective study of the history of interpretation. It also explores various lessons to be learned from these exercises, and addresses applicability of the approaches to other teaching contexts. An earlier version of this paper was prepared for the “Problem Texts” group of the consultation “Teaching the Bible in the 21st Century,” held at the Wabash Center in Crawfordsville, Indiana.