Femvertising or femwashing? Women's perceptions of authenticity

Stereotypes in advertising are recognized as contributing to the perpetuation of inequalities. In response to this, femvertising—“advertising that employs pro-female talents, messages, and imagery to empower women and girls” (SheKnows, 2014)—is increasingly observed in the marketplace. Despite femvertising's prevalence, current research has failed to identify women's core understanding of it. The objectives of this research are to conceptualize femvertising from a consumer perspective, explore the nature of authentic femvertising, and differentiate it from femwashing. In-depth interviews were conducted with 17 women. The findings help uncover femvertising's complex meaning as perceived by consumers and distinguish it from femwashing. The results suggest that the concepts of femvertising and femwashing coexist in consumers' minds. Six dimensions of authentic femvertising are identified: transparency, consistency, identification, diversity, respect, and challenging stereotypes. This research contributes to the consumer research, advertising, and branding literature; encourages a broader societal reflection about gender stereotypes; and offers several managerial implications.     

Effects of payment notifications on consumer purchase decisions: The role of pain of payment

Payment notifications are becoming ubiquitous due to the popularity of online payment, which are usually considered to be records of consumption. However, the effect of payment notifications on consumer behavior has not been fully understood. Given this research void, this study explores the effects of payment notifications on consumers' consumption amount during a multiple-purchase shopping journey. Considering the prevalence of online payment in China, we conducted four experiments using Chinese samples. The results confirm that payment notifications can evoke consumers' pain of payment, which consequently reduces consumers' subsequent shopping amount. Additionally, we argue that the effects of payment notifications on consumer behavior are different in the early/late stage of the shopping journey or in the gift-purchasing/self-purchasing conditions. The findings of this article could help payment application developers to better design payment notification functions.     

Efficiency of graphical perception

The term graphical perception refers to the part played by visual perception in analyzing graphs. Computer graphics have stimulated interest in the perceptual pros and cons of different formats for displaying data. One way of evaluating the effectiveness of a display is to measure the efficiency (as defined by signal-detection theory) with which an observer extracts information from the graph. We measured observers' efficiencies in detecting differences in the means or variances of pairs of data sets sampled from Gaussian distributions. Sample size ranged from 1 to 20 for viewing times of 0.3 or 1 sec. The samples were displayed in three formats: numerical tables, scatterplots, and luminance-coded displays. Efficiency was highest for the scatterplots (approximately equal to 60% for both means and variances) and was only weakly dependent on sample size and exposure time. The pattern of results suggests parallel perceptual computation in which a constant proportion of the available information is used. Efficiency was lowest for the numerical tables and depended more strongly on sample size and viewing time. The results suggest serial processing in which a fixed amount of the available information is processed in a given time.     

中国医疗事业发展的思考

中国医疗事业有了很发展,医疗资源显著增加,城乡居民医疗服务水平明显提高。面临的主要问题是医疗资源的城乡及地区判别仍很大;干部,职工及农民的医疗服务水平存在明显差距。医疗机构的服务效率及效益逐年下降,医疗资源不足与浪费现象同时存在。中国医疗改革的策略应是：改革现行医疗保健制度提高城市居民的医疗保健水平;改革现行医疗机构的经济补偿机制,以控制医药费上升速度;加强政府对医疗事业的宏观管理,调整医疗资源的     

2岁儿童社会性行为发展及其与家庭因素的关系研究

采用陌生情境法等实验方法对52名2岁儿童社会性行为进行研究,同时对其父母用问卷了解儿童问题行为和各种家庭因素资料。研究结果显示我国2岁儿童：（1）安全型依恋比例较高,A型依恋无回避行为;（2）抗挫折和抗诱惑行为较差;（3）安全型依恋问题行为较少,非安全型依恋问题行为较多;（4）各行为间有显著相关;（5）儿童社会性行为与家庭背景、夫妻关系无显著相关,与家庭氛围,亲子关系及父母教养观念有显著相关。     

Effect on tipping of barman drawing a sun on the bottom of customers' checks

Previous research has demonstrated that a pleasant drawing (a smiling face) on a restaurant bill increased the number of tips left by clients. A similar experiment was carried out using a drawing of the sun since it is known that tips increase on sunny days. The experiment was carried out in local bars and involved clients who have ordered an espresso coffee. Analysis showed that the drawing of the sun led clients to leave a tip more frequently than when this drawing is not present. The size of the tip left was also higher. The hypothesis of the creation of a positive frame of mind by this stimulus is discussed.     

儿童成长型思维干预的理论基础和实践走向

思维模式是人们关于智力是否可塑的内隐信念,是个体内隐意义系统的核心和组织者。个体的思维模式可以分为成长型思维和固定型思维,其中成长型思维有利于儿童学习动机、自我效能和心理韧性的发展。早期的儿童成长型思维干预主要采用面对面的方式,近年来线上的短时程干预得到了快速发展,进而促进了干预的规模化应用,干预的内容也从内隐智力理论拓展到内隐人格理论。对干预效果的评估显示,成长型思维干预能够对儿童学业发展和社会适应产生可持续的促进作用,且对学业困难群体作用更为显著。未来的研究应重视面向对象的干预程序开发,创建有利于成长型思维发展的环境,同时应注意避免实践中的简单化偏差。     

Vergleiche zwischen sozialtherapeutischen Einrichtungen

The penal system and treatment programs, such as social therapy need to be evaluated. This is required by every relevant law that has come into force since the reform of the German federal system in 2006. Treatment and penal research would benefit if conventional designs comparing treated and untreated people, were supplemented by comparisons between organizations or organizational units with respect to success variables. This strategy, known as benchmarking in other sectors of society, has rarely been used in German penal research and is applied to social therapeutic treatment in the present article. Using data from a case documentation system, social therapy units in Lower Saxony were compared with respect to the allowance of privileges (temporary leave), treatment duration and employment status at the time of release. Multilevel models were applied. In all of the three dependent variables, distinct differences were found between the units that cannot solely be accounted for by the individual characteristics of the treated prisoners.     

同质信度多种指标的比较研究

本研究采用实验研究方式．以被试人数、项目数和方差是否相等为3个自变量,研究随自变量变化因变景同质信度不同指标各自的稳定性。然后采用概化理论的研究方法对上述结果进一步验证。两种研究结果一致表明,α系数对方差是否相等比较敏感．不是同质信度的理想指标。β系数γ系数ζ系数对信度的估计精度基本处于同一水平．在抗干扰性上明显比。系数优越,但不及ρ系数。ρ系数在各种条件下都很稳定,能较准确地反映同质信度。     

Supervisors’ work-related and nonwork information sharing: Integrating research on information sharing,information seeking,and trust using self-disclosure theory

Although significant scholarly attention has been devoted to understanding subordinates’ information seeking from supervisors, researchers have not paid adequate attention to information sharing by supervisors. Moreover, research on supervisors’ information sharing behavior has focused almost exclusively on work-related information sharing, disregarding supervisors’ sharing of information not related to work (e.g., that related to family). Drawing on self-disclosure theory, we argue that supervisors share both work-related and nonwork information with their subordinates and propose that these two forms of information sharing are conceptually distinct. Furthermore, to unravel the role of supervisors’ nonwork information sharing, we develop an interactive model to test how it may be associated with important employee outcomes. We conducted pilot studies using five samples and, through a sixth study, tested the hypothesized model using a four-wave data collection design. This study makes three major contributions to research and theory. First, it integrates information sharing and information seeking literatures. Second, it underlines the importance of supervisors’ nonwork information sharing in organizations by testing its direct and interactive effects. Third, it contributes to theory by presenting trust as a mechanism that links information disclosure in dyads. Results obtained using structural equation modeling generally supported the proposed model.