How incidental values from the environment affect decisions about money, risk, and delay

How different are ￡0.50 and ￡1.50, "a small chance" and "a good chance," or "three months" and "nine months"? Our studies show that people behave as if the differences between these values are altered by incidental everyday experiences. Preference for a ￡1.50 lottery rather than a ￡0.50 lottery was stronger among individuals exposed to intermediate supermarket prices than among those exposed to lower or higher prices. Preference for "a good chance" rather than "a small chance" of winning a lottery was stronger among participants who predicted intermediate probabilities of rain than among those who predicted lower or higher chances of rain. Preference for consumption in "three months" rather than "nine months" was stronger among participants who planned for an intermediate birthday than among participants who planned for a sooner or later birthday. These fluctuations directly challenge economic accounts that translate monies, risks, and delays into subjective equivalents with stable functions. The decision-by-sampling model-in which subjective values are rank positions constructed from comparisons with samples-predicts these effects and indicates a primary role for sampling in decision making.     

Contextual modulation of reading rate for direct versus indirect speech quotations

In human communication, direct speech (e.g., Mary said: “I’m hungry”) is perceived to be more vivid than indirect speech (e.g., Mary said [that] she was hungry). However, the processing consequences of this distinction are largely unclear. In two experiments, participants were asked to either orally (Experiment 1) or silently (Experiment 2, eye-tracking) read written stories that contained either a direct speech or an indirect speech quotation. The context preceding those quotations described a situation that implied either a fast-speaking or a slow-speaking quoted protagonist. It was found that this context manipulation affected reading rates (in both oral and silent reading) for direct speech quotations, but not for indirect speech quotations. This suggests that readers are more likely to engage in perceptual simulations of the reported speech act when reading direct speech as opposed to meaning-equivalent indirect speech quotations, as part of a more vivid representation of the former.     

Accounting for successful control of implicit racial bias: the roles of association activation, response monitoring, and overcoming bias

Individuals who are primarily internally motivated to respond without prejudice show less bias on implicit measures than individuals who are externally motivated or unmotivated to respond without prejudice. However, it is not clear why these individuals exhibit less implicit bias than others. We used the Quad model to examine motivation-based individual differences in three processes that have been proposed to account for this effect: activation of associations, overcoming associations, and response monitoring. Participants completed an implicit measure of stereotyping (Study 1) or racial attitudes (Study 2). Modeling of the data revealed that individuals who were internally (but not externally) motivated to respond without prejudice showed enhanced detection and reduced activation of biased associations, suggesting that these processes may be key to achieving unbiased responding.     

Effects of Personalized Banner Ads on Visual Attention and Recognition Memory

Internet companies collect a vast amount of data about their users in order to personalize banner ads. However, very little is known about the effects of personalized banners on attention and memory. In the present study, 48 subjects performed search tasks on web pages containing personalized or nonpersonalized banners. Overt attention was measured by an eye‐tracker, and recognition of banner and task‐relevant information was subsequently examined. The entropy of fixations served as a measure for the overall exploration of web pages. Results confirm the hypotheses that personalization enhances recognition for the content of banners while the effect on attention was weaker and partially nonsignificant. In contrast, overall exploration of web pages and recognition of task‐relevant information was not influenced. The temporal course of fixations revealed that visual exploration of banners typically proceeds from the picture to the logo and finally to the slogan. We discuss theoretical and practical implications. Copyright © 2014 John Wiley & Sons, Ltd.     

The chronic psychosocial stress paradigm in male tree shrews: evaluation of a novel animal model for depressive disorders

To improve our knowledge of the causal mechanisms of stress-related disorders such as depression, we need animal models that mirror the situation in patients. One promising model is the chronic psychosocial stress paradigm in male tree shrews, which is based on the territorial behaviour of these animals that can be used to establish naturally occurring challenging situations under experimental control in the laboratory. Co-existence of two males in visual and olfactory contact leads to a stable dominant-subordinate relationship, with subordinates showing distinct stress-induced behavioural and neuroendocrine alterations that are comparable to the symptoms observed during episodes of depression in patients such as constantly elevated circulating glucocorticoid hormones due to a chronic hyperactivity of the hypothalamic-pituitary-adrenal axis. To elucidate whether the chronic psychosocial stress model in tree shrews besides its "face validity" for depression also has "predictive validity", we treated subordinate tree shrews with the tricyclic antidepressant clomipramine and found a time-dependent restoration of both endocrine and behavioural parameters. In contrast, the anxiolytic diazepam was ineffective. Although the chronic psychosocial stress model in tree shrews requires further validation, it has sufficient face, predictive, and construct validity to become an interesting non-rodent model for research on the etiology and pathophysiology of depression.     

Parametric coupling and generalized decoupling revealed by concurrent and successive isometric contractions of distal muscles

In two experiments we examined the hypothesis of transient parametric coupling during the specification of peak forces of isometric contractions produced by the left and right hand. In the first experiment participants had to produce bimanual contractions with same and different target forces as rapidly as possible in response to an auditory signal; target forces were cued visually with variable cueing intervals. At short cueing intervals reaction times were longer when different peak forces had to be specified than when same peak forces were cued, and this reaction-time difference declined as the cueing interval was increased. Independent of the cueing interval intermanual correlations of peak forces, rise times, and reaction times were smaller in conditions with different peak forces than in those with same peak forces. In the second experiment imperative signals for left-hand and right-hand contractions were separated in time. Target forces for the first response were cued with variable cueing intervals, while for the second response the cues were presented simultaneously with the second imperative signal. Reaction time of the second response was longer when target forces for the two successive responses were different rather than same, and this reaction-time difference declined when the delay of the second signal was increased as well as when the cueing interval for the first response became longer. These results are consistent with the hypothesis of a transient cross-talk between concurrent processes of peak-force specifications; in addition they indicate generalization of the decoupling required to specify different peak forces concurrently to the specification of temporal response characteristics and to processes of response initiation.     

Method-specific variance in the implicit association test

The Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) can be used to assess interindividual differences in the strength of associative links between representational structures such as attitude objects and evaluations. Four experiments are reported that explore the extent of method-specific variance in the IAT. The most important findings are that conventionally scored IAT effects contain reliable interindividual differences that are method specific but independent of the measures' content, and that IAT effects can be obtained in the absence of a preexisting association between the response categories. Several techniques to decrease the impact of method-specific variance are evaluated. The best results were obtained with the D measures recently proposed by A. G. Greenwald, B. A. Nosek, and M. R. Banaji (2003).     

The brain generates its own sentence melody: a Gestalt phenomenon in speech perception

Brain processes underlying spoken language comprehension comprise auditory encoding, prosodic analysis and linguistic evaluation. Auditory encoding usually activates both hemispheres while language-specific stages are lateralized: analysis of prosodic cues are right-lateralized while linguistic evaluation is left-lateralized. Here, we investigated to what extent the absence of prosodic information influences lateralization. MEG brain-responses indicated that syntactic violations lead to early bi-lateral brain responses for syntax violations. When the pitch of sentences was flattened to diminish prosodic cues, the brain's syntax response was lateralized to the right hemisphere, indicating that the missing pitch was generated automatically by the brain when it was absent. This represents a Gestalt phenomenon, since we perceive more than is actually presented.