The Influence of Source Physical Attractiveness on Advertising Effectiveness: A Functional Perspective1

High and low self-monitors heard either a physically attractive or unattractive source promote a new product with either strong or weak arguments. High self-monitors were persuaded by the physically attractive source only when she presented strong arguments. In contrast, low self-monitoring individuals were persuaded by the physically attractive source regardless of argument strength. Neither high nor low self-monitors were persuaded by the physically unattractive source, regardless of the quality of the arguments she offered. Cognitive response and recall data suggest that high self-monitors may have been systematically processing the physically attractive source's message and low self-monitors may have been more heuristically processing her message. Results are discussed in terms of their implications for advertising strategies.     

Encoding, repetition, and the mirror effect in recognition memory: Symmetry in motion

Attention/likelihood theory has been used to explain the mirror effect in recognition memory. The theory also predicts that any manipulation that affects the recognition of old items will also affect recognition of the new items—more specifically, that all the underlying distributions will move and that they will move symmetrically on the decision axis. In five experiments, we tested this prediction. The first two experiments used encoding tasks during study to change recognition performance for high- and low-frequency words. The results show symmetrical dispersion of the underlying distributions. The final three experiments used repetition to increase recognition performance. Repetition produced a symmetrical pattern of movement that was different from that produced by encoding task. This pattern is, however, also covered by attention/likelihood theory. A further extension of the theory was used to predict response times.     

A NOTE ON TRANSFER OF STIMULUS CONTROL IN THE DELAYED-CUE PROCEDURE: FACILITATION BY AN OVERT DIFFERENTIAL RESPONSE

This case study describes initially unsuccessful attempts to use the delayed-cue procedure to teach conditional discriminations to an individual with moderate mental retardation. The task was matching printed-word comparison stimuli to dictated-name sample stimuli. In three experiments, the subject typically waited for the delayed cue unless differential responses to the dictated samples (repeating the sample names) were required. Hence, the study provides an example of a way to make the delayed-cue method more effective. The stimulus control bases for the results are discussed.     

The role of attention in the shift from orientation-dependent to orientation-invariant identification of disoriented objects

In two experiments, the naming of rotated line drawings of natural objects was examined after a training phase in which the objects were either attended or ignored. In the training phase of Experiment 1, subjects were presented with objects in a number of orientations over five repeated blocks of trials. In the center of each object, seven letters (Xs and Ts, colored red or blue) were presented in rapid succession. Half the subjects named aloud the rotated object and ignored the changing letter display (object-attend). The other half ignored the object and counted the number of red Ts, and then used this number to perform a simple multiplication (object-ignore). In the test phase, all subjects named the rotated objects. The results showed that in the first block of trials in the training phase, mean naming time in the object-attend condition increased the further an object was rotated from the upright. This effect of orientation for attended objects was much reduced in the later presentations of the test phase. In contrast, there was no such benefit of prior presentation observed for the naming of objects that had previously been ignored. Instead, a substantial orientation effect was shown for the naming of previously ignored objects, which was similar to the orientation effect observed for attended objects named in the first block. Similar results were found in Experiment 2, in which object-attend subjects in training covertly named the objects and then performed a letter count and multiplication task. In both experiments, performance on the letter count and multiplication task varied with the angle of the ignored object. The results suggest that full attentional resources must be allocated in order for orientation-invariant representations to be formed and used in the identification of rotated objects.     

A PROSPECTIVE ANALYSIS OF THE RELATIONSHIPS AMONG SEXUAL ASSAULT EXPERIENCES An Extension of Previous Findings

Research has indicated that sexual assault on college campuses is pervasive (Koss, Gidycz, & Wisniewski, 1987) and that a history of sexual victimization serves as a risk factor for future victimization (Gidycz, Coble, Latham, & Layman, 1993). The purpose of the present investigation was to extend the findings of Gidycz et al. (1993) in examining the link among sexual victimization experiences. College women were evaluated for child and adolescent sexual victimization, family adjustment, alcohol use, psychological adjustment, interpersonal functioning, and sexual behavior. Women were reevaluated at 3, 5–6, and 9 months for adult victimization, psychological adjustment, interpersonal functioning, and sexual behavior. Loglinear analysis indicated that chances of being victimized in one time period increased with greater severity of victimization in the preceding time period. The path analysis assessing the mediating effects of these variables on victimization experiences was partially supported. Implications for future research and preventative efforts are discussed.     

Negative priming by rotated objects

Previous work has found that repeated exposure to ignored rotated objects is insufficient to allow the formation of orientation-invariant representations (Murray, 1995b). In this study, the negative priming paradigm was used to examine whether the identity of ignored rotated objects was encoded. Subjects were briefly presented with a prime followed by a probe display. One of the two overlapping drawings of objects in each display was selected for further processing, and the other was ignored. In one condition, the ignored objects were upright; in another, they were rotated 240°; and in a final condition, subjects repeatedly named the 240° objects prior to experiencing them as ignored objects in the priming task. Naming latency for the attended probe was slower when it was semantically related to the ignored prime in all conditions. The results suggest that unattended rotated objects are processed to a level of representation that is at least categorical.     

Evaluating pediatric psychology consultation services in a medical setting: An example

We examined the nature of referrals to a health center-based pediatric psychology service from 1990 to 1993 and assessed the satisfaction of health professionals with these services. Archival evaluation of 1467 records showed that over half of the consultation requests came from general pediatrics, pediatric neurology, and surgical services and that 70% of the psychological services were delivered on an outpatient basis. The most frequent referrals were for cognitive/neuropsychological evaluation and externalizing behavior problems. Pediatric psychology trainees were involved in 94% of the consultations. Survey of health professionals (n = 143) indicated very high overall satisfaction with the quality of services delivered. Presenting problems yielding the greatest likelihood for future consultation requests were behavior problems, child abuse, coping with illness, and depression/suicide. Results are discussed in the context of previous evaluations of pediatric psychology services and recommendations for future evaluation research.     

The relationship between qualitative and quantitative research: Lessons from feminist psychology

The dominant methodological approach in psychological research has involved the use of quantitative methods within a positivist framework. In this article we argue that both qualitative and quantitative methods have their strengths and limitations, depending on the research question under investigation. We examine some of the advantages of qualitative methods, paying particular attention to the value of such methods for feminist researchers. We challenge the positivist assumption that all research should be apolitical and value-free, arguing that the political context in which all research studies take place plays an important role in decisions about the appropriate research methods to use. Despite the value attached to qualitative methods by feminist researchers, there may be projects for which quantitative methods, or a combination of qualitative and quantitative techniques, are more suitable. We draw on examples from our research on the transition from school to the job market for young people, and a study of 16- to 19-year-old first time mothers to illustrate these points, examining the practical implications of our arguments for applied social psychology research.