Web-Based Surveys: Best Practices Based on the Research Literature

ABSTRACT

Over the last 10 years, Web-based surveys have developed a reputation as an easy and economical method of collecting data. However, as with all research methods, there is a need for careful design and planning. This article reviews the literature on the use and effectiveness of Web surveys. It explores the similarities and differences between Web surveys and postal or telephone surveys, the opportunities and limitations of Web surveys, and the use of Web surveys in visitor studies research. Design tips are provided to assist users to make the best possible use of this important new tool.     

Symbolic- and response-related contributions to blindness to compatible stimuli

Blindness to compatible stimuli refers to poorer target identification (e.g., right-pointing arrowhead) following compatible stimuli (e.g., right arrows; Stevanovski, Oriet, & Jolic?ur, 2003) and compatible responses (e.g., right key press; Müsseler & Hommel, 1997a and 1997b). To clarify the role of the response in this effect, we examined the impact of adding or removing an overt response. In three experiments, subjects saw an arrow cue (that sometimes required a response) followed by a brief, masked arrowhead, which was reported on all trials. In all experiments, making a response increased the magnitude of the blindness effect. Furthermore, “no response” performance was unaffected by whether subjects had previously responded to the cue. Results favour a two-factor symbolic- plus response-related activation model over a purely symbolic activation model.     

Understanding the multiframe caricature advantage for recognizing facial composites

Eyewitnesses often construct a “composite” face of a person they saw commit a crime, a picture that police use to identify suspects. We described a technique (Frowd, Bruce, Ross, McIntyre, & Hancock, 2007) based on facial caricature to facilitate recognition of these images: Correct naming substantially improves when composites are seen with progressive positive caricature, where distinctive information is enhanced, and then with progressive negative caricature, the opposite. Over the course of four experiments, the underpinnings of this mechanism were explored. Positive-caricature levels were found to be largely responsible for improving naming of composites, with some benefit from negative-caricature levels. Also, different frame-presentation orders (forward, reverse, random, repeated) facilitated equivalent naming benefit relative to static composites. Overall, the data indicate that composites are usually constructed as negative caricatures.     

The effects of transformational leadership behaviours on follower outcomes: An identity-based analysis

The aim of this study was to explore two of the mechanisms by which transformational leaders have a positive influence on followers. It examined the mediating role of follower's leader and group identification on the associations among different transformational leader behaviours and follower job satisfaction and supervisor-rated job performance. One hundred and seventy-nine healthcare employees and 44 supervisors participated in the study. The results from multilevel structural equation modelling provided results that partially supported the predicted model. Identification with the leader significantly mediated the positive associations between supportive leadership, intellectual stimulation, personal recognition, in the prediction of job satisfaction and job performance. Leader identification also mediated the relationship between supportive leadership, intellectual stimulation, personal recognition, and group identification. However, group identification did not mediate the associations between vision leadership and inspirational communication, in the prediction of job satisfaction and job performance. The results highlight the role of individualized forms of leadership and leader identification in enhancing follower outcomes.     

A review of: “Quality of life and mental health services”

Joseph Oliver, Peter Huxley, Keith Bridges and Hadi Mohamad (1996) Quality of Life and Mental Health Services, London: Routledge, $16.99 (pb)     

Modifying driver behaviour with passenger feedback

A feedback programme was employed to help drivers improve their safety behaviour based on the idea that particular types of driver error result from contingency traps as defined by Fuller [Journal of Applied Behaviour Analysis, 24 (1991) 73]. Two drivers and their single respective passengers participated. For each driver, repeated in-car observations were made of four unsafe driving behaviours. Two of these were sequentially targeted in the behavioural intervention that involved the passengers providing informational feedback to their driver. Both drivers showed a marked improvement across the targeted behaviours. The study demonstrated the applicability of behaviour analysis to the traffic domain and the efficacy of individual feedback as a behavioural tool for positive behaviour modification.     

Three Dual Ontologies

In this paper we give an example of intertranslatability between an ontology of individuals (nominalism), an ontology of properties (realism), and an ontology of facts (factualism). We demonstrate that these three ontologies are dual to each other, meaning that each ontology can be translated into, and recaptured from, each of the others. The aim of the enterprise is to raise the possibility that, at least in some settings, there may be no need for considerations of ontological primacy. Whether the world is made up of things, or properties, or facts, may be no more than a matter of how we look at it.     

Do personality factors predict job satisfaction?

Two studies investigated the relationships between personality traits and aspects of job satisfaction. In Study 1, job applicants (n=250) completed the Eysenck Personality Profiler and the Work Values Questionnaire (WVQ), which requires respondents to rate various work-related facets according to the extent to which they contribute to their job satisfaction. These facets were combined into two composites (hygiene and motivator) based on previous research. The three personality superfactors accounted for a small percentage of the variance in importance ratings (about 5%). In Study 2, employees (n=82) completed a measure of the ‘Big Five’ personality traits and the Job Satisfaction Questionnaire (JSQ), which assesses both what respondents consider as important in their work environment as well as their satisfaction with their current job. Importance ratings were again combined into two composites while job satisfaction ratings were factor analyzed and three factors, differentiated along hygiene versus motivator lines, emerged. Personality traits again accounted for a small percentage of the total variance both in importance ratings and in levels of job satisfaction. It is concluded that personality does not have a strong or consistent influence either on what individuals perceive as important in their work environment or on their levels of job satisfaction.     

A job-seeking self-efficacy scale for people with physical disabilities: preliminary development and psychometric testing

People with disabilities are at an increased risk of unemployment. The role of interventions aiming to enhance the employment prospects of people with disabilities is receiving increased attention. However, evaluation is hampered by the paucity of measures specific to the needs of the target population. The purpose of the present study was to develop and conduct preliminary testing of the psychometric properties of a job-seeking self-efficacy (JSS) scale that reflected the experiences of people with physical disabilities. Job-seeking self-efficacy was defined as perceived ability to perform the skills involved in seeking employment that are salient to people with disabilities. Scale development and testing involved four studies and resulted in the 12-item JSS scale and six-item managing disability at interview (MDI) component, both of which were unidimensional and had high internal consistency. In addition, there was evidence of construct and concurrent validity. Greater jobseeking self-efficacy and perceived ability to manage disability at interview were associated with more positive psychological well-being. Only the MDI component was associated with physical functioning: lower perceived ability to manage disability at interview was associated with greater impairment of physical functioning. The pattern of associations supported the rationale for a separate component reflecting the need to resolve practical issues linked to access and availability of facilities before participation in the interview procedure per se .