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The current research uses eye‐tracking technology in a consumer context to explore the interactive effects of olfactory and visual cues on consumers' eye gaze patterns. We manipulate the semantic correspondence between pictorial objects depicted in print advertisements and odors smelled (or not) while looking at the ads. The results indicate that smelling a scent that shares learned semantic associations with an object in the advertisement diverts consumers' eye gazes to the semantically related object in the ad, with positive downstream effects on advertising recall and purchase intent. This is the first study we are aware of demonstrating multisensory integration of odors and pictures on consumer eye gaze patterns with clear implications for consumer choice. Copyright © 2015 John Wiley & Sons, Ltd.  相似文献   
73.
谈我国佛教石窟迦叶造像   总被引:2,自引:0,他引:2  
造像艺术作为佛教传播的重要手段之一,长期以来受到普遍关注,但因种种原因,学术界对我国石窟迦叶造像的研究比较缺乏。本文按照历史的顺序对我国佛教石窟现存迦叶造像进行全面而详细地梳理,扼要分析其在两千多年佛教造像中保持一定程式的同时逐渐本土化和世俗化的过程,并合理得出佛教造像普遍遵循象征主义和圣事主义的基本特征。  相似文献   
74.
延安时期,马克思主义中国化取得丰硕成果,作为其理论结晶的毛泽东思想经过多方面展开而达到成熟.推进作为中共指导思想的毛泽东思想大众化,是中共开展政治动员、加强党的建设、推进理论创新和扩大理论影响的需要.<解放日报>为毛泽东思想大众化提供了组织保障、主体条件、中介形式和补充路径四个前提,呈现出"破"与"立"、"理"与"情"、"管"与"用"、"繁"与"简"相互结合的大众化传播特点,既推进了毛泽东思想理论体系的构建,传播了指导革命实践的思想方法,促进了全党思想理论的统一,也提供了马克思主义大众化的历史经验,对中共历史发展产生了重要影响.  相似文献   
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采用问卷法,以839名公费师范生为研究对象,探究公费师范生政策满意度对师范生教师职业认同的影响,考察公费教育政策满意度、职业决策自我效能感、职业结果预期以及教师职业认同的关系。结果发现:(1)公费教育政策满意度显著正向预测教师职业认同;(2)职业决策自我效能感和职业结果预期在政策满意度和教师职业认同的关系中起中介作用,完全中介支持性政策满意度与教师职业认同的关系,部分中介限制性政策满意度与教师职业认同的关系。本研究通过社会认知职业理论解释了公费教育政策满意度与教师职业认同的关系路径,为提升公费师范生的教师职业认同提供了参考和借鉴。  相似文献   
77.
文章以所见清末民国初年刊印的四种《达摩宝传》为中心,在考订其所属宗派的基础上,介绍了诸书对“如何是祖师西来意”的回答。四种不同版本的《达摩宝传》尽管有相同的情节,但却分属大乘天真圆顿教、青莲教、八卦教和青莲教支派等不同的民间宗教派别。希望这一发现对宝卷、民间宗教和有众多版本的《坛经》研究有一定的启发。  相似文献   
78.
This paper investigates whether hosting the Olympic Games will improve economic well being of host countries. It is shown that the economic benefits of hosting the Games can last for up to 16 years. The economy of the host country improves after announcement of successful bid. The improvement peaks in the year of the Games and remains significant for 8 years after the Games.  相似文献   
79.
Although friendships and romantic relationships represent important social relationships during emerging adulthood, problems stemming from these relationships may also pose a threat to emerging adults’ psychological functioning (Collins and Madsen in Handbook of personal relationships. Cambridge University Press, New York, pp 191–209, 2006; La Greca and Moore Harrison in J Clin Child Adolesc Psychol 34(1): 49–61, 2005). Thus, investigating relational stressors in friendships and romantic relationships is an important step toward understanding emerging adults’ psychological adjustment. This study focused on examining the relationship between relational stressors and depression, and the mediating and moderating roles of relationship-general attachment representations between these constructs. Data were collected from 164 emerging adults attending a Midwestern university. In partial support of our hypotheses, emerging adults’ attachment anxiety mediated the relationship between experiences of friendship and romantic stressors and depression; this result, however, was not found for attachment avoidance. Furthermore, results showed that attachment avoidance and anxiety moderated the relationship between friendship stressors and depression in emerging adulthood. Supporting our hypothesis, friendship stressors were predictive of higher levels of depression only for emerging adults who were high in attachment avoidance or anxiety. Future research and practical implications are discussed.  相似文献   
80.
The present pilot study evaluated the efficacy of the Level 4 Group Positive Parenting Program (Triple P) with Hong Kong Chinese parents who had a child with attention deficit/hyperactivity disorder (ADHD), using a randomised controlled trial design. It was a mixed research method involving quantitative measurement and semi‐structured focus group. Participants were randomly assigned to Triple P (n = 8) or control group (n = 9) and completed measures on child disruptive behaviours, sense of parenting efficacy and satisfaction, family stress and service needs. Outcomes were assessed at pre‐, post‐, and 3‐month follow‐up. A focus group was also conducted with the participants in the intervention group upon the programme completion. Compared with the control group, the intervention group reported a significant reduction in intensity of child behaviour problems and a significant increase in parenting efficacy at post‐intervention. The gain in reducing intensity of child disruptive behaviours maintained to 3 months after the completion of programme. Qualitative data suggested the three key elements to help both parents and children get positive changes: understanding and empathy, emotional control, and persistence in applying positive parenting strategies. The results partially provided preliminary evidence supporting the efficacy of Triple P in reducing child behaviour problems for ADHD in Chinese society.  相似文献   
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