Does personality matter in exercise participation?

This research extends previous work by demonstrating how the relationships between social cognition and exercise are influenced by different personality types. The theory of planned behaviour forms the basis of our theoretical model, and the Big Five personality framework was used to determine personality types. Data were collected from a quota sample of 512 Malaysian adults. The results suggest that an individual's personality can prevent him or her from exercising. For example, an extrovert is likely to be driven by affect and self‐confidence in their capability to exercise, and thus are more likely to participate in exercise. Those who are more conscientious (and less neurotic) feel more in control and thus possess a greater ability to exercise in comparison with their less conscientious and more neurotic counterparts. Our findings demonstrate the importance of considering personality factors in exercise research and caution us about underestimating the relationship between perceived control, attitude and its potential behavioural outcomes that could lead to a misinterpretation of its true impact. Our core contribution lies in identifying the underlying causes of social cognition differences in a moderating capacity, which has potential to yield important theoretical and practical implications. This study sets the ground for social marketers to improve their understanding of exercise behaviour and, in turn, consumer welfare. Ultimately, they could be in a better position to develop effective health intervention and educational programmes. Copyright © 2013 John Wiley & Sons, Ltd.     

Subjective Well-Being and Hedonic Editing: How Happy People Maximize Joint Outcomes of Loss and Gain

Hedonic editing refers to the decision strategy of arranging multiple events in time to maximize hedonic outcomes (Thaler in Market Sci 4:199–214, 1985). The present research investigated the relationship between subjective well-being and hedonic editing. In Study 1, we gave participants pairs of social or financial events and asked them to indicate their preferences regarding the sequence and interval length between the two events. Compared to participants with lower subjective well-being, those with higher subjective well-being preferred to experience a social gain (e.g., chatting with a close friend) temporally closer to a financial loss, suggesting that happy individuals are more inclined than less happy individuals to use positive social events as cross-domain buffers against loss. In Study 2, participants were asked to select the type of positive event they would want to experience after a negative event. Happy individuals displayed a stronger preference for social events. Implications and directions for future research are discussed.     

Determinants of brand switching: the role of consumer inferences,brand commitment,and perceived risk

Previous research in the area of price discounts has generated a rich, but diverse and mixed body of literature. This research examines the role of consumer's brand commitment and product category risk in influencing the nature as well as valence of the inferences generated by consumers in response to price discounts. Our results provide insights regarding how consumers' responses to competitor inducements vary depending upon their brand commitment for the incumbent brand and perceived risk. Furthermore, we show that higher commitment consumers could resist an inducement from a competitor when they are able to generate negative, marketer‐related inferences. Our research suggests that consumers' inferences are critical than pure economic benefits in determining the effectiveness of discounts.     

PROsetta: An R Package for Linking Patient-Reported Outcome Measures

A common problem when using a variety of patient-reported outcomes (PROs) for diverse populations and subgroups is establishing a harmonized scale for the incommensurate outcomes. The lack of comparability in metrics (e.g., raw summed scores vs. scaled scores) among different PROs poses practical challenges in studies comparing effects across studies and samples. Linking has long been used for practical benefit in educational testing. Applying various linking techniques to PRO data has a relatively short history; however, in recent years, there has been a surge of published studies on linking PROs and other health outcomes, owing in part to concerted efforts such as the Patient-Reported Outcomes Measurement Information System (PROMIS^®) project and the PRO Rosetta Stone (PROsetta Stone^®) project (www.prosettastone.org). Many R packages have been developed for linking in educational settings; however, they are not tailored for linking PROs where harmonization of data across clinical studies or settings serves as the main objective. We created the PROsetta package to fill this gap and disseminate a protocol that has been established as a standard practice for linking PROs.     

How children perceive fractals: Hierarchical self-similarity and cognitive development

The ability to understand and generate hierarchical structures is a crucial component of human cognition, available in language, music, mathematics and problem solving. Recursion is a particularly useful mechanism for generating complex hierarchies by means of self-embedding rules. In the visual domain, fractals are recursive structures in which simple transformation rules generate hierarchies of infinite depth. Research on how children acquire these rules can provide valuable insight into the cognitive requirements and learning constraints of recursion.     

Regulatory focus as a predictor of attitudes toward partitioned and combined pricing

Partitioned pricing is a widely used pricing strategy, but little is known about the buyer characteristics that influence its effectiveness. The current research contributes to the pricing literature by investigating the impact of regulatory focus on the perceived attractiveness of partitioned and combined pricing. In four studies, we hypothesized and found support for the idea that promotion focused individuals perceive partitioned prices to be more attractive than combined prices, while prevention focused individuals do not differentiate between the two pricing types. Our results also show that regulatory focus influences consumers' information processing style, which in turn leads to important differences in attitudes towards partitioned and combined pricing. Specifically, promotion focused consumers are more likely to engage in global processing and global processing is linked to preferences for partitioned (versus combined) prices.     

Dispositional Interferers and the Metaphysics of Superheroes

Axiomathes - Many recently released Hollywood films feature superheroes like Superman, Ironman, the Hulk, Optimus Prime, and so on who possess amazing superpower and defeat supervillains with...     

Picture This: The Influence of Emotionally Valenced Images,On Attention,Selection, and Sharing of Social Media News

Social media platforms have become the primary conduits to news for many consumers, yet little is known about how the content in social media posts is viewed and evaluated by consumers or how it shapes their decisions about selecting and sharing this information. A within-subjects eye-tracking experiment (N = 60), was conducted to examine the influence of image presence and valence on attention to and engagement with news stories on social media. Participants viewed a series of 29 social media posts of news stories, each of which was either paired with no image, a positively valenced image, or a negatively valenced image. Participants attention to the images was captured via eye tracking, and they answered dependent measures to gauge level of emotion and arousal, and intention to click and share. The results show that posts containing positive images elicited a higher level of visual attention than those with negative or no images, which led to higher intentions to click and share posts with positive images. The results provide a deeper understanding of the importance of images in driving news consumption, and offer practical implications for journalists, news organizations and groups using social media to spread a message.     

Development of a puff- and suction-type pressure stimulator for human tactile studies

In this study, we developed a tactile stimulator capable of administering either puff- or suction-type stimuli. The system is composed of three parts: a control unit, an air-handling unit, and a stimulation unit. The control unit controls the type, intensity, and time of stimulation. The air-handling unit delivers the stimulation power quantitatively to the stimulation unit, as commanded by the control unit. The stimulation unit stably administers either type of pressure to the skin, without any change of the tactor. Although the design of the stimulator is simple, it allows for five levels of control of the stimulation intensity (2–6 psi) and 0.1-s steps of control of the stimulation time, as we confirmed by tests. Preliminary electroencephalographic and event-related potential (ERP) studies of our system in humans confirmed the presence of N100 and P300 waves at standard electrode position C3, which are related to perception and cognition, respectively, in the somatosensory area of the brain. In addition, different stimulation types (puff and suction) and intensities (2 and 6 psi) were reflected in different peak-to-peak amplitudes and slopes of the mean ERP signal. The system developed in this study is expected to contribute to human tactile studies by providing the ability to administer puff- or suction-type stimuli interchangeably.