The Influence of Regulatory Fit on Persuasion Under Different Military Operations: The Moderating Effects of Need for Cognition

On the basis of regulatory focus theory (Higgins, 1997 Higgins, E. T. 1997. Beyond pleasure and pain. American Psychologist, 52: 1280–1300. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]), two experiments were conducted to explore the effects of regulatory fit on persuasion under different military operations. It is proposed that appeals presented in promotion focus frames are more persuasive in promotion focus military operations (e.g., offensive), while prevention focus–framed appeals are more persuasive in prevention focus military operations (e.g., defensive). In study one, 99 military personnel were randomly assigned to either of 2 (messages: promotion vs. promotion focus frame) × 2 (operations: offensive vs. defensive) conditions. No significant results were found. In study two, 53 military cadets were randomly assigned to either of 2 (messages: promotion vs. promotion focus frame) × 2 (operations: offensive with superior forces vs. defensive with inferior forces) conditions. The results indicate that need for cognition (NFC) moderates the effects of regulatory fit on persuasiveness. For high-NFC subjects, promotion focus–framed appeals are more persuasive in numerical superiority attacking operations, whereas prevention ones are more persuasive in numerical inferiority defending operations. This interaction effect was not found for low-NFC subjects.     

The Influence of Task Difficulty on Context Effect - Compromise and Attraction Effects

Research in psychology finds strong context effects in consumer behavior and help consumer make up their mind from choice set when none of each option better than the others in all aspects. Context effect signifies that when evaluating a focal option, individuals take into consideration characteristics of other comparative alternatives rather than only the features of that focal alternative, complicating the decision-making process. The compromise effect and attraction effect (known together as context effect) explain the underlying motivations that cause consumers to choose the middle option and introduce an inferior option to make the originally dominated option more preferable. But past research on this domain has predominantly used an easy-to-count choice scenario (refers to the ease of using individual’s math skill on comparative attributes in the choice task) which is not ideally existed in real world situation. In real world purchasing situations, most of the time consumers become confused by a variety of products presented with irregular pricing, packaging or attributes which are apparently difficult to compare by math skill. This paper aim to examine “When the level of difficulty changed while processing the comparative task on the context of a choice set, how does this influence the resultant occurrence of context effect?” Results from four experiments demonstrate that both compromise and attraction effects decreased when the choice task become more difficult.     

On the temporal dynamics of language-mediated vision and vision-mediated language

Recent converging evidence suggests that language and vision interact immediately in non-trivial ways, although the exact nature of this interaction is still unclear. Not only does linguistic information influence visual perception in real-time, but visual information also influences language comprehension in real-time. For example, in visual search tasks, incremental spoken delivery of the target features (e.g., “Is there a red vertical?”) can increase the efficiency of conjunction search because only one feature is heard at a time. Moreover, in spoken word recognition tasks, the visual presence of an object whose name is similar to the word being spoken (e.g., a candle present when instructed to “pick up the candy”) can alter the process of comprehension. Dense sampling methods, such as eye-tracking and reach-tracking, richly illustrate the nature of this interaction, providing a semi-continuous measure of the temporal dynamics of individual behavioral responses. We review a variety of studies that demonstrate how these methods are particularly promising in further elucidating the dynamic competition that takes place between underlying linguistic and visual representations in multimodal contexts, and we conclude with a discussion of the consequences that these findings have for theories of embodied cognition.     

Mind over Body? The Combined Effect of Objective Body Weight, Perceived Body Weight, and Gender on Illness-Related Absenteeism

This study examined the combined effect of objective and subjective body weight, as well as gender, on illness-related absenteeism. A sample of 162 Hong Kong white-collar employees was surveyed. Using hierarchical regression analysis, we were able to confirm our hypotheses, derived from the objectified body consciousness (OBC) theory, that the positive relationship between objective body weight and illness-related absenteeism is significant among women, not men; and only among those women who consider themselves obese (as opposed to those who do not). This finding supports the concept that a woman’s perception of weight affects whether obesity is more strongly related to illness-related absenteeism.     

On Being a Mindful Authoritarian: Is Need for Cognition Always Associated with Less Punitiveness?

Previous research shows that the motivation to be mindful is associated with less intolerance toward deviant and stigmatized groups. The present research examines authoritarianism as a possible moderator of this seemingly robust finding. We obtained consistent evidence from two studies that authoritarianism (right-wing authoritarianism, social dominance orientation) moderates the relationship between need for cognition and punitiveness. Among low authoritarians, need for cognition was negatively associated with punitiveness and dispositional attribution of crimes and positively associated with support for rehabilitation of criminals. However, among high authoritarians, the pattern reversed. These results are discussed in the context of some recent advances in the understanding of motivated social cognition.     

Visual search performance on an lcd monitor: effects of color combination of figure and icon background, shape of icon, and line width of icon border

This study investigated the effects of color combinations for the figure/icon background, icon shape, and line width of the icon border on visual search performance on a liquid crystal display screen. In a circular stimulus array, subjects had to search for a target item which had a diameter of 20 cm and included one target and 19 distractors. Analysis showed that the icon shape significantly affected search performance. The correct response time was significantly shorter for circular icons than for triangular icons, for icon borders with a line width of 3 pixels than for 1 or 2 pixels, and for 2 pixels than for 1 pixel. The color combination also significantly affected the visual search performance: white/yellow, white/blue, black-red, and black/ yellow color combinations for the figure/icon background had shorter correct response times compared to yellow/blue, red/green, yellow/green, and blue/red. However, no effects were found for the line width of the icon border or the icon shape on the error rate. Results have implications for graphics-based design of interfaces, such as for mobile phones, Web sites, and PDAs, as well as complex industrial processes.     

Self-construal as a predictor of communal and exchange orientation in Taiwan and the USA

Based on a three-dimensional model of self-construal (independent, collective interdependent, and relational interdependent self-construal), the present study investigated whether self-construal systematically related to exchange and communal orientation with data (357 participants) collected in Taiwan ( N  = 178) and the USA ( N  = 179). United States participants scored significantly higher on all scales except for relational interdependent self-construal. Females exhibited significantly higher scores for relational interdependent self-construal and communal orientation. As predicted, independent self-construal was related to exchange orientation and relational interdependent self-construal was related to communal orientation. However, in contrast to what was expected, collective interdependent self-construal was only marginally related to communal orientation. The findings for scales revised for validity were compared with scales including all items. This comparison disclosed differences for exchange orientation.