Asymmetric discounting in intertemporal choice: a query-theory account

People are impatient and discount future rewards more when they are asked to delay consumption than when they are offered the chance to accelerate consumption. The three experiments reported here provide a process-level account for this asymmetry, with implications for designing decision environments that promote less impulsivity. In Experiment 1, a thought-listing procedure showed that people decompose discount valuation into two queries. Whether one considers delayed or accelerated receipt of a gift certificate influences the order in which memory is queried to support immediate versus delayed consumption, and the order of queries affects the relative number of patient versus impatient thoughts. Relative frequency and clustering of impatient thoughts predicts discounting and mediates the discounting asymmetry. Experiment 2 implicated query order causally: When participants listed reasons for immediate versus delayed consumption in the order used spontaneously in acceleration and delay decisions, the discounting asymmetry was replicated; reversing the order in which reasons were listed eliminated the asymmetry. The results of Experiment 3, which used an implicit-memory task, support a memory-interference account of the effect of query order.     

汉诺塔问题解决的认知过程及特点分析

以267名大学生为被试,对汉诺塔问题(Tower of Hanoi)解决的认知过程及特点进行了分析。相对于汉诺塔问题解决较差者(有多余移动步骤的被试)而言,以最少步数解决汉诺塔问题的被试其第一步计划时间较长,但平均计划时间却明显要短。汉诺塔问题解决较差者多在关键步骤上出错,从而导致多余的移动步数以及总体完成时间的延长。进一步分析表明,汉诺塔问题解决的这种认知活动主要反映的是与计划和抑制有关的总体计划协调能力以及空间短时记忆能力。     

大脑前扣带回皮层与执行功能

回顾了近期有关大脑前扣带回皮层（ACC）参与执行功能的研究资料。结果显示,ACC可以对正在进行的目标定向行为实施在线监控,在出现反应冲突或错误时提供信号,以便能及时调整与分配注意资源,因此可能是一个行为规划与执行的高级调控结构。这两年来的新发现提示,ACC的执行监控作用可能是基于动机与奖赏期待做出的对“意志行动”的整合性控制,并可能具有对行动结果的情绪评价意义。     

社区卫生服务机构实施品牌战略的构想

"看病难"、"看病贵"两大问题,阻碍和谐社会建设、影响人民群众生命健康.大力发展社区卫生服务,将成为在城市缓解老百姓"看病难"、"看病贵"问题的重要举措,但由于种种问题与困难,降低了老百姓对它的信任度.在社区卫生服务机构实施品牌战略,塑造品牌形象,无疑是提升老百姓信任度的一剂良方,社区卫生服务必将迎来飞速发展.     

中国澳大利亚4～5岁幼儿人格特征的跨文化研究

该研究的目的是考察不同文化特质对幼儿人格形成的影响。使用幼儿人格发展教师评定问卷,以集体主义/个人主义理论范式对中澳4~5岁幼儿人格特征形成进行跨文化研究。结果表明中国幼儿具有集体主义人格倾向,澳大利亚幼儿具有个人主义人格倾向,幼儿人格形成受到文化特质的影响。     

试析西季威克功利主义的性质及其影响

西季威克的伦理学体系中舍有行为功利主义与规则功利主义两种倾向,但他并没有固守一方,相反,他从不同的层次来思考功利主义,力图在二者之间寻求平衡,超越它们的二元对立.西季威克对功利主义的理解在黑尔的道德思维层次理论中得到了继承与发展.     

Consumer responses to advertising on the Internet: the effect of individual difference on ambivalence and avoidance.

The purpose of this study was to understand the effect that individual characteristics have on consumer advertising processing under high- and low-interactivity circumstances on the Web. Tests on the relationship between individual differences and advertising responses form the basis of this empirical study on the Web. The results indicated that consumers have a higher tendency to avoid or experience ambivalence about Internet advertisements under low-interactivity circumstances, and attitudinal ambivalence lead to avoidance when responding to advertisements on the Internet. Personality variables are the main factors in consumer decision-making behaviors and Internet characteristics, such as levels of interactivity, can greatly influence the effectiveness of advertising in online environments. Advertising credibility could influence people's consumer attitudes, beliefs, or behaviors over time on the Web.     

Enhanced avatar design using cognitive map-based simulation.

With the advent of the Internet era and the maturation of electronic commerce, strategic avatar design has become an important way of keeping up with market changes and customer tastes. In this study, we propose a new approach to an adaptive avatar design that uses cognitive map (CM) as a what-if simulation vehicle. The main virtue of the new design is its ability to change specific avatar design features with objective consideration of the subsequent effects upon other design features, thereby enhancing user satisfaction. Statistical analyses of focus group interview results with a group of experts majoring in avatars and CM showed that our proposed approach could be used to effectively analyze avatar design in an adaptive and practical manner when the market situation is changing.     

计算机辅助教学对英语阅读能力的影响

通过回顾与总结CAI英语阅读教学程序由普适化向具体阅读技能转化的发展历程,总结了英语阅读中最重要的能力、技能和主要应解决的问题,阐述了CAI程序对于阅读教学的有效性研究成果:发现相关的CAI程序有五大范畴。最后就教学语言、课程设计、教师对CAI程序的运用等问题进行了探讨与展望。     

Persistent structural priming from language comprehension to language production

To examine the relationship between syntactic processes in language comprehension and language production, we compared structural persistence from sentence primes that speakers heard to persistence from primes that speakers produced. [Bock, J. K., & Griffin, Z. M. (2000). The persistence of structural priming: transient activation or implicit learning? Journal of Experimental Psychology: General, 129, 177-192.] showed that the production of target priming structures increased the probability of spontaneously using the same structures to describe events in subsequent pictures that were semantically unrelated to the primes. These priming effects persisted across as many as ten intervening filler trials. The present studies replicated these results using auditorily presented primes to which participants only listened. The results indicated persistence of priming across all lags, with relative magnitudes of priming as large as those observed by Bock and Griffin. The implication is that structural priming is persistent regardless of the modality in which language structures are experienced, underscoring the power of priming as an implicit learning mechanism.