外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应

外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。     

The Bright and Dark Sides of Performance-Dependent Monetary Rewards: Evidence From Visual Perception Tasks

Studies have shown that performance-dependent monetary rewards facilitate visual perception. However, no study has examined whether such a positive effect is limited to the rewarded task or may be generalized to other tasks. In the current study, two groups of people were asked to perform two visual perception tasks, one being a reward-relevant task and the other being a reward-irrelevant task. For the reward-relevant task, the experimental group received performance-dependent monetary rewards, whereas the control group did not. For the reward-irrelevant task, both groups were not rewarded. The two tasks were randomly intermixed trial by trial (Experiment 1) or presented block by block (Experiment 2) or session by session (Experiments 3a, 3b, and 3c). Results showed that performance-dependent monetary rewards improved participants' performance on the relevant task in all experiments and impaired their performance on the irrelevant task in Experiments 2, 3a, 3b, and 3c. These results suggested that monetary rewards might incur a cost on reward-irrelevant tasks. Finally, the benefit of monetary rewards disappeared when they were no longer provided during the final session. This is the first study that reveals both the bright and dark sides of the performance-dependent monetary rewards in visual perception.     

留守初中生同伴侵害与攻击性的关系:链式多重中介模型

为探究留守初中生同伴侵害与攻击性的关系机制,通过构建链式多重中介模型,考察歧视知觉、孤独感和心理韧性在二者关系中的多重中介效应。采用问卷调查法对519名留守初中生进行调查,结果显示：（1）留守初中生同伴侵害的发生率为96.3%,具有普遍性;（2）留守初中生同伴侵害、歧视知觉、孤独感、心理韧性与攻击性之间均呈显著相关;（3）留守初中生的歧视知觉、孤独感和心理韧性在其同伴侵害与攻击性的关系中具有链式多重中介作用;（4）同伴侵害与攻击性关系模型具有一定稳定性,同时在是否留守及单亲与双亲外出留守初中生群体中存在显著差异。研究结果揭示了同伴侵害与攻击性的关系机制,可为探索留守初中生不良同伴关系的教育策略提供参考。     

经典世界的思想配角——论杨朱

在中国思想史上,杨朱不是一个大人物。他的来历、生平、著述甚至年代都没有确切的信息。但是,这个不清晰甚至显得孤单的身影,却不时出现在不同时代、不同学派的传世文本中。这一事实使通过文献考据去探讨思想史真相的手法受到限制,同时对它相关思想意义的把握也容易流于表面化。本文据“经典世界”的观点,把杨朱看成一个从不同学派的视角中交叉呈现的思想形象。这个形象是跨文本、跨时代的,它虽有某种核心性格,但却变现不同的面相。由于其出场通常是被用来陪衬其它的思想主张,因此在历史舞台上总是扮演思想的配角。杨朱思想特征的特殊性,他在经典世界的思想光谱占有不可或缺的位置。     

邪教团体检测项目:量表编制与信效度研究

本研究从提高社会公众认知度出发,通过对中外相关文献研究,结合帮教专职干部、宗教学专家、心理学者、大学生访谈结果,编制了"邪教团体检测项目",通过3次条目筛查后制定了62项初始项目;又通过214名大学生探索性因素分析,形成了由5个维度、32个条目组成的正式项目;再通过497名大学生的测查,考察各项测量学指标,结果显示量表区分度、信度、效度指标均较高,结论是"邪教团体检测项目"具有较高的可靠性和有效性,可作为邪教团体检测的评估工具。     

Systematic angular biases in the representation of visual space

Representing spatial information is one of our most foundational abilities. Yet in the present work we find that even the simplest possible spatial tasks reveal surprising, systematic misrepresentations of space—such as biases wherein objects are perceived and remembered as being nearer to the centers of their surrounding quadrants. We employed both a placement task (in which observers see two differently sized shapes, one of which has a dot in it, and then must place a second dot in the other shape so that their relative locations are equated) and a matching task (in which observers see two dots, each inside a separate shape, and must simply report whether their relative locations are matched). Some of the resulting biases were shape specific. For example, when dots appeared in a triangle during the placement task, the dots placed by observers were biased away from certain parts of the symmetry axes. But other systematic biases were not shape specific, and seemed instead to reflect differences in the grain of resolution for different regions of space. For example, with both a circle and even a shapeless configuration (with only a central landmark) in the matching task, observers were better at discriminating angular differences (when a dot changed positions around the circle, as opposed to inward/outward changes) in cardinal versus oblique sectors. These data reveal a powerful angular spatial bias, and highlight how the resolution of spatial representation differs for different regions and dimensions of space itself.

     

Development of rules and strategies: balancing the old and the new

The experiments described in the lead articles replicate findings from previous studies of development of knowledge about balance scales, add several new findings, and raise four key questions: (a) How can rule use best be assessed? (b) How can we reconcile systematic use of rules with variable use of strategies? (c) When do children begin to use rules? and (d) How do children generate new rules? In this Reflection, we summarize current understanding of development of knowledge about balance scales and consider each of the four questions.     

Sentence processing strategies in healthy seniors with poor comprehension: an fMRI study

We used fMRI to examine patterns of brain recruitment in 22 healthy seniors, half of whom had selective comprehension difficulty for grammatically complex sentences. We found significantly reduced recruitment of left posterolateral temporal [Brodmann area (BA) 22/21] and left inferior frontal (BA 44/6) cortex in poor comprehenders compared to the healthy seniors with good sentence comprehension, cortical regions previously associated with language comprehension and verbal working memory, respectively. The poor comprehenders demonstrated increased activation of left prefrontal (BA 9/46), right dorsal inferior frontal (BA 44/6), and left posterior cingulate (BA 31/23) cortices for the grammatically simpler sentences that they understood. We hypothesize that these brain regions support an alternate, nongrammatical strategy for processing complex configurations of symbolic information. Moreover, these observations emphasize the crucial role of the left perisylvian network for grammatically guided sentence processing in subjects with good comprehension.     

共享概念的性质对拥有关系句子情景模型建立的影响

应用扇效应技术探讨共享概念的性质对建构拥有关系情境模型的影响。共包括2个实验,探讨在将“多人买1物”句式中的所购“物品”改变为隐含共同地点信息的“物品”条件下,被试对“多人买1物”拥有行为句式的学习是否表现出扇效应。结果表明,当所购物品隐含的相同地点信息的情况下,“多人买1物”的拥有行为句式无论是否具有明确的地点状语,都如同“1人买多物”的句式一样,没有表现出扇效应,与Radvanskv的研究结果不同。据此认为,只有在共享概念是属于情景模型建构的维度信息的情况下,有共享概念的信息才能整合为同一个情景模型。