A simple infrared photocell device and its interface to an Apple computer

This paper describes a simple infrared photocell circuit that is inexpensive and easy to construct. The light source and detector are housed inexpensively and are focused so the light and detector may be separated over significant distances. The circuit may be used in a variety of conditions, including total darkness and bright fluorescent lighting, without having to readjust or recalibrate the circuitry. Output from the circuit may be used to drive other transistors or electromechanical relays. With minimal additional circuitry and hardware the signal may be interfaced with an Apple computer.     

A model for courseware development in psychology

Many behavioral scientists are aware of the advantages of a systematic approach to research and the development of software used in research. However, coordinated and systematic efforts to develop instructional materials in the behavioral sciences are relatively rare. This paper and the symposium of which it is a part describe a systematic effort funded by FIPSE to assess the needs for microcomputer tools and courseware in the undergraduate curriculum in psychology and to stimulate the development of high-quality materials. The conceptual bases for development of materials are vertical and horizontal integration-the development of courseware that spans the curriculum from introductory to advanced, specialized, courses, and the systematic use of materials within a course and across courses and subject areas. The activities of the project, as well as implications for other computer-based development projects, are discussed.     

Science as a justification for psychology as a social institution

Psychology seeks to justify its claims to privilege as a social institution largely on the basis of its scientific knowledge claims. These knowledge claims tend to be based on, and to reflect a particular view about the nature of science which is under increasing challenge. This situation is discussed and some of its implications examined.     

Factors influencing readability of rapidly presented text segments

Experiment 1 compared paragraph comprehension for texts shown either as normal pages on a computer terminal screen or as rapid serial visual presentations (RSVPs) of small text segments to a common location. Over several days of practice, reading comprehension was equivalent in the normal presentation mode and the RSVP format. When successive RSVP segments contained some information in common, to mimic the experience of successive parafoveal and foveal views of words in normal reading, comprehension was somewhat worse than when successive segments contained no overlapping information. Experiment 2 used a variety of segment size and segment duration combinations to investigate the optimal means of presenting text in the RSVP format. Across a variety of presentation rates and text difficulties, comprehension was maximal for segments averaging about 12 character spaces in length. In Experiment 3, texts were divided into short idea units or into random segments of equal average length. Comprehension was shown to be greater in the structured condition than in the random condition. An optimal means of presenting text in the RSVP format could be superior to normal presentation methods for reading and other text-processing tasks.     

Theoretical functions in physical science

The aim of this paper is to give an account of theoreticity which captures the preanalytic conception of a theoretical function, which is precise and yet which expresses what is significant about theoretical functions. The point of departure for this account is a recent discussion of the topic by Balzer and Moulines. On the basis of criticism of this discussion and on the basis of an examination of laboratory measurement, an account of theoreticity is proposed.I am grateful to the members of the philosophy seminar at the Research School of Social Sciences at the Australian National University, to Barbara Davidson and particularly to Wolfgang Balzer and this journal's referee for their comments on earlier versions of this paper.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.