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61.
Three experiments reported here uniquely test the effectiveness of warm versus competent advertising strategy as a function of congruence with other elements of the advertising context. These are product involvement (Experiment 1, n = 96), consumers’ smartphone anxiety (Experiment 2, n = 60), or self-versus other-profitability (Experiment 3, n = 100). As expected, the “golden quadrant” (optimum warmth and competence for advertising effectiveness) does shift: Competence is more important for high-involving products, but warmth wins for highly anxious participants or when the highly involving service is accompanied by people-focused appeals. An expansion of the stereotype content model is discussed in the context of the congruity principle. 相似文献
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Michael Bourne Simon J. Bennett Spencer J. Hayes Nicholas J. Smeeton A. Mark Williams 《Attention, perception & psychophysics》2013,75(7):1559-1569
We identified the information used to anticipate throw direction in handball. In two experiments, we examined how anticipation performance is affected when the information from one of five body areas (right arm, shoulders, hips, trunk, or total throw side) was either neutralized or decoupled from the motion of other body segments. In the first experiment, performance was significantly reduced when information from the throwing arm was neutralized, irrespective of skill levels. Skilled participants were negatively affected when the shoulders, hips, and trunk were neutralized, whereas less-skilled participants showed trends toward improvement under identical conditions. In the second experiment, partially disrupting relative motion via decoupling was not enough to reduce the anticipation performance among skilled participants to chance levels, whereas less-skilled participants lost their ability to anticipate in three conditions. Our findings suggest that skilled and less-skilled participants employ different information extraction strategies, yet information from the throwing arm is critical to anticipation for both groups. The two experiments suggest that relative motion mediated by both the absolute displacement trajectories of individual marker locations and their relative timings are important in informing anticipation, irrespective of skill level. 相似文献
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Amy Spencer 《Teaching Theology & Religion》2003,6(3):164-168
International seminarians seeking an education at academic institutions located in the United States often face a host of learning challenges. Seminary faculty that teach in these institutions are often confronted with a need to adjust their teaching methods to facilitate learning by international students. This essay outlines specific strategies to facilitate academic success of international seminarians by offering specific teaching methods for faculty and learning strategies for international students. Topics include training faculty in how to respond to diverse learning styles, expanding learning environments beyond the classroom, methods for enhancing student participation, and development of assignments. Strategies for student success include developing skills in how to improve note taking, critical reading, and writing. 相似文献
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The purposes of the present experiment were to provide information on rate of information processing in visual perception and to determine the degree to which the “sequential blanking” effect found by Mayzner. Tresselt, and Cohen (1966) constituted a limitation on rapid sequential input rates. A 10-channel tachisto scope was employed that permitted controlled durations of each of the 10 channels and the 9 inter channel intervals. The S’s task was one of visual search or detection in which he searched for a target letter among noise letters. A temporal interval forced-choice procedure was used. In addition to varying the rate at which letters were sequentially presented, various irregular temporal spatial orders of presentation of the letter sequences were employed and the direction and orientation of the display in the visual field was varied as was also the spacing between adjacent stimuli. No evidence of “sequential blanking” was found either in terms of the detection criterion or in the Ss’ phenomenal reports. Detection performance was as good at a rate of 2 1/2 msec per letter as it was at a rate of 30 msec per letter. 相似文献
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Sean J. Fitzpatrick Samantha J. Monda Chelsea Butters Wooding 《Journal of Applied Sport Psychology》2016,28(1):14-27
The success of upcoming professionals in the field of sport and exercise psychology is critical for its growth. A history of limited applied opportunities may lead to retention issues among trainees interested in applied careers. The current study investigated the career goals and perceptions of training among current graduate students. Results found that many master's- and doctoral-level students were seeking a career that involved applied work, and the majority of these students desired to work with collegiate athletes. These findings can be used to prepare students for the existing market conditions and offer insight for future professionals. 相似文献
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The Influence of Neighborhood Aesthetics,Safety, and Social Cohesion on Perceived Stress in Disadvantaged Communities 下载免费PDF全文
Heather Henderson Stephanie Child Spencer Moore Justin B. Moore Andrew T. Kaczynski 《American journal of community psychology》2016,58(1-2):80-88
Limited research has explored how specific elements of physical and social environments influence mental health indicators such as perceived stress, or whether such associations are moderated by gender. This study examined the relationship between selected neighborhood characteristics and perceived stress levels within a primarily low‐income, older, African‐American population in a mid‐sized city in the Southeastern U.S. Residents (n = 394; mean age=55.3 years, 70.9% female, 89.3% African American) from eight historically disadvantaged neighborhoods completed surveys measuring perceptions of neighborhood safety, social cohesion, aesthetics, and stress. Multivariate linear regression models examined the association between each of the three neighborhood characteristics and perceived stress. Greater perceived safety, improved neighborhood aesthetics, and social cohesion were significantly associated with lower perceived stress. These associations were not moderated by gender. These findings suggest that improving social attributes of neighborhoods may have positive impacts on stress and related benefits for population health. Future research should examine how neighborhood characteristics influence stress over time. 相似文献
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Much of what we know about the responses of voters to Black candidates and female candidates comes from experimental research. Yet the accuracy of experimental data can be threatened by the possibility that social desirability pressures contaminate self‐reporting. We address this threat in a project that considers psychological approaches to reducing social desirability pressures. Offering participants the opportunity to explain their decisions about sensitive subjects, such as voting for a Black or female candidate, can lessen social desirability pressures. We analyze this approach across three commonly used samples: undergraduate, adult convenience, and adult national. Our results suggest that existing experimental research overestimates voter support for Black and female candidates, but these issues can be mitigated with the simple innovation presented here. 相似文献