Brand character as a function of brand loyalty

This study investigated the relationship between self-image, brand image, and brand loyalty by asking whether people use products to enhance self-image. Subjects described themselves on an adjective checklist, then listed product brands to which they consider themselves loyal or not loyal. One month later, using the same adjective checklist, subjects described the type of person who would buy a particular brand to which they are loyal and a brand to which they are not loyal for both gender and non-gender related products. Significant differences between the two groups and a high correlation between self and product user ratings, were found.     

An educational program to overcome language and cultural barriers to genetic services

Providing genetic services to families who do not speak English and whose cultures are quite diverse presents a unique challenge to genetic specialists. One approach that is being employed successfully is the use of specially trained genetic assistants to provide outreach, case finding, referral, support, interpretation, advocacy, and follow-up counseling. A basic genetic assistant training program for five bicultural/bilingual Southeast Asian case managers is described. The course syllabus can be used to train health workers who represent a variety of cultures and languages.     

Categorical time production: Evidence for discrete timing in motor control

Subjects performed a repetitive manual tapping task, attempting to match a given rate of auditory stimulus pulses, first with the pulses audible (synchronization) and then with the pulses turned off (continuation). In different sessions, the interstimulus interval (ISI) was selected from the range 175 to 825 msec in steps of 25 msec, with different ISI values presented in a random order. Across this range of ISI conditions, interresponse intervals (IRIs) exhibited alternating positive bias (too slow) and negative bias (too fast). We interpret this pattern of bias in terms of a discrete, or categorical, timing mechanism in motor timing. Categorical time production can be viewed as extending our conception of the timekeeper in Wing’s (Wing’ & Kristofferson, 1973a, 1973b) two-process model of motor timing and may be related to the system of multiple clocks proposed by Kristofferson (1980) to explain a categorical pattern of variability measures in duration discrimination.     

Evaluating treatment effects in single-subject behavioral experiments using quality-control charts

Quality-control charts can be particularly useful in identifying treatment effects and patterns of behaviors in single-subject behavior-analytic experiments that cannot be determined by visual inspection of their graphs. Using an example from the behavior analysis literature the quality-control charts identified the presence of treatment effects across phases as well as the presence of trends within and between phases. The ease of their calculations suggest use of them by behavior analysts whenever the effects of particular interventions are questionable.     

Assessing the effectiveness of a multimedia-based lab for upper division psychology students

The efficacy of multimedia-based training in producing increased learning was evaluated. Two multimedia software packages were compared with live or videotaped lectures on the same material. Results differed by type of student (low or high initial knowledge) and type of program. Multimedia training programs may need to provide more aid to students with less initial knowledge in the training domain. In addition, the effects of multimedia may be subtle and therefore require rigorous evaluation.     

SEPARATE AND COMBINED EFFECTS OF METHYLPHENIDATE AND A BEHAVIORAL INTERVENTION ON DISRUPTIVE BEHAVIOR IN CHILDREN WITH MENTAL RETARDATION

We investigated the separate and combined effects of a behavioral intervention and methylphenidate (Ritalin®) on disruptive behavior and task engagement in 3 children with severe to profound mental retardation. The behavioral intervention involved differential reinforcement of appropriate behavior and guided compliance. All 3 children demonstrated decreased disruptive behavior and improved task engagement in response to the behavioral intervention. Two of the 3 children demonstrated similar improvement in response to methylphenidate. Although both interventions were highly effective for these 2 participants, the relative efficacy of the interventions varied between the 2 children. There was no evidence of an additive or synergistic effect of the two interventions, but the high efficacy of each intervention alone limited our ability to detect such effects.     

EFFECTS OF PROBLEM DIFFICULTY AND REINFORCER QUALITY ON TIME ALLOCATED TO CONCURRENT ARITHMETIC PROBLEMS

Students with learning difficulties participated in two studies that analyzed the effects of problem difficulty and reinforcer quality upon time allocated to two sets of arithmetic problems reinforced according to a concurrent variable-interval 30-s variable-interval 120-s schedule. In Study 1, high- and low-difficulty arithmetic problems were systematically combined with rich and lean concurrent schedules (nickels used as reinforcers) across conditions using a single-subject design. The pairing of the high-difficulty problems with the richer schedule failed to offset time allocated to that alternative. Study 2 investigated the interactive effects of problem difficulty and reinforcer quality (nickels vs. program money) upon time allocation to arithmetic problems maintained by the concurrent schedules of reinforcement. Unlike problem difficulty, the pairing of the lesser quality reinforcer (program money) with the richer schedule reduced the time allocated to that alternative. The magnitude of this effect was greatest when combined with the low-difficulty problems. These studies have important implications for a matching law analysis of asymmetrical reinforcement variables that influence time allocation.     

Deception in Intimate Relationships

This study examined the use of deceptive communication in intimate couple relationships. A total of 80 romantically involved male and female Australian university students read and responded to scenarios depicting men and women perpetrating deceit in couple relationships. Six types of deception were examined, namely: omission, distortion, half-truths, blatant lies, white lies, and failed lies. Respondents rated their own and their partners' use of each type of deception in terms of frequency, morality, and relationship effects. Self-reports of satisfaction with the couple relationship were also obtained. Results indicated that each deceptive strategy apart from the white lie was judged as morally reprehensible on dimensions of blame, guilt, and dishonesty. Respondents used white lies most often, and blatant lies least often, and perceived their partners as behaving similarly. Diminished relationship satisfaction was associated with respondents' frequent use of strategies of blatant lying, partial truthfulness, and attempted deceit and with partners' frequent use of each type of deception apart from the white lie. Frequent use of deception by self and partner was correlated with believing that each type of deception was preferable to having an argument, supporting the suggestion from previous research that couples elect dishonesty as a method of conflict avoidance. However, the strength of a respondent's preference for deception rather than arguing did not independently predict satisfaction once the effects of frequent use of the six deception strategies by self and partner were taken into account.     

The relationship between religiosity and health-risk factors in geriatrics

Background: This study investigates the relationship between religion and alcohol use, sedentary life style, and tobacco use. A survey of 990 noninstitutionalized persons 62 years of age and older was completed. Five life-style questions, three religious questions, and patient demographic information were studied. Results and conclusions were clear. Persons who are married, above the poverty level, non-white, and male are more likely to use alcohol. Subjects with sedentary life styles are more likely to be older, single, non-white, and female. Smokers are more likely to be below the poverty line and non-white. Finally, the relationship between religion and health risks seems minimal, possibly because of a selection bias.