Effect of communication discrepancy and ambiguity on placement and opinion shift

Analyzed social judgment theory of attitude change and studied placement of a communication and opinion shift in an experiment on visual perception. In a 3 × 3 design plus a control group, 110 undergraduate college students (50 men and 60 women) received a communication after estimating the number of dots on 14 slides. The communication varied at three levels of ambiguity and three levels of discrepancy. Ss gave estimates of the communication from memory (measuring assimilation) and gave a second set of their own estimates (measuring opinion shift). Assimilation varies directly with ambiguity (p < .00l) but is unrelated to discrepancy. Opinion shift varies significantly as a function of discrepancy (p < .00l) but is unrelated to ambiguity. Authors hypothesize assimilation and opinion change may be negatively correlated at small discrepancies but directly correlated at large discrepancies.     

Identification,localization, and “iconic memory”: An evaluation of the bar-probe task

The partial report tachistoscopic task has been used to define “iconic memory,” a labile image-like precategorical visual store. Six interrelated partial report studies are reported that challenge the construct. On each trial, subjects were shown an eight-letter pseudoword (representing one of four orders of approximation to English) and a bar probe indicating which letter to report. The probe was delayed systematically, and the experiments included both mask and no-mask conditions. All three variables-familiarity of the material, masking, and delay of the probe-affected accuracy of report. Delaying the probe, for example, reduced accuracy by increasing location errors. Delaying the mask increased accuracy by reducing both location and item errors, but it did not reduce the location errors until its effect on item errors had reached asymptote. Across the stimulus array, however, masking reduced accuracy at all delays by increasing location errors. Finally, the greater accuracy associated with higher orders of approximation to English was complemented by a decrease in item errors, but the familiarity factor had no effect on location errors. Taken together, even though the task has been used to define the idea, the results indicate that the bar-probe task cannot be explained in terms of a simple iconic memory concept. Instead of a simple image-like buffer, the explanation requires a feature buffer, an “intelligent” letter identification process, and a postidentification character buffer. Iconic memory is a construct that oversimplifies the information processing system used in the bar-probe task.     

Nutritional misinformation of children: A developmental and experimental analysis of the effects of televised food commercials

This study assessed the accuracy of judgments of 100 school age children as to the presence of real fruit content in 3 sets of cereals and beverages advertised on TV: real fruit, nonfruit, and artificially fruit flavored products. In the baseline session, accuracy was an increasing function of age, but children at each age were deceived about real fruit content of artificial fruit products. In session 2, the experimental group saw TV ads for 6 products embedded in a program (naturalistic viewing). They then judged fruit content for these six advertised products, plus a matched set of six for which ads were not shown. Controls saw toy ads on TV, and then judged the same 12 products. In session 3, subjects in each group saw the same ads they had seen in Session 2, without the program and with instruction to attend very carefully to messages in the ad (intensive viewing). They then judged all 12 products again. After naturalistic viewing, few significant differential changes from baseline were found. But after intensive viewing, accuracy of judgment of advertised artificial fruit products was lower than baseline among experimental group children. By contrast, accuracy was higher than baseline both for control children's judgements of “advertised” prod-     

Relationship among environmental and demographic variables and teacher-rated hyperactivity

This study assessed the role of environmental and demographic factors in the occurrence of teacher-rated hyperactivity. The subject group consisted of 79 hyperactive and 81 nonhyperactive children ranging from 5 to 12 years of age. Parents of the subjects were interviewed to obtain information regarding the environmental and demographic factors of sex, race, birth order, number of siblings, frequency of change of residence, income level, mother's age, father's age, educational level of mother, educational level of father, parents' marital status, and the method of child discipline used in the home. Comparison between the hyperactive and nonhyperactive groups suggested nonsignificant differences with the exception of sex (p<.001), in which the ratio of hyperactive males to hyperactive females was 51.The authors are grateful to Dr. Bruce Dunn for his critical suggestions.     

The Vocational Interests of Beautiful Women

This paper reports the analysis of Strong Vocational Interest Blank scores for about 100 fashion models. Their interest patterns reflect preferences for the dramatic over the routine, the unstructured situation over the structured. These girls favor verbal occupations, and show particular aversion toward working with numbers in precise, disciplined settings. They are pretty, they know it, and they prefer activities that permit them to take advantage of their attractiveness.     

FI length and performance on an FI FR chain schedule of reinforcement

In a chained FI FR schedule, manipulating the length of the FI component produced changes confined almost entirely to the FI performance; increasing the interval length increased the total number of responses emitted per reinforcement. The configuration of the fixed-interval scallop was clearly modified as the interval length was increased, with the larger intervals becoming flatter (i.e., a larger proportion of the total responses earlier in an interval). Measurement of the postreinforcement pause is suggested as a possible indicator of fixed-interval scalloping.     

Enhancing images of facial expressions

Facial images can be enhanced by application of an algorithm--the caricature algorithm--that systematically manipulates their distinctiveness (Benson & Perrett, 1991c; Brennan, 1985). In this study, we first produced a composite facial image from natural images of the six facial expressions of fear, sadness, surprise, happiness, disgust, and anger shown on a number of different individual faces (Ekman & Friesen, 1975). We then caricatured the composite images with respect to a neutral (resting) expression. Experiment 1 showed that rated strength of the target expression was directly related to the degree of enhancement for all the expressions. Experiment 2, which used a free rating procedure, found that, although caricature enhanced the strength of the target expression (more extreme ratings), it did not necessarily enhance its purity, inasmuch as the attributes of nontarget expressions were also enhanced. Naming of prototypes, of original exemplar images, and of caricatures was explored in Experiment 3 and followed the pattern suggested by the free rating conditions of Experiment 2, with no overall naming advantage to caricatures under these conditions. Overall, the experiments suggested that computational methods of compositing and caricature can be usefully applied to facial images of expression. Their utility in enhancing the distinctiveness of the expression depends on the purity of expression in the source image.     

AIDS-related death: A review of how bereaved gay men are affected

This paper reviews the current literature in relation to how gay men are affected by AIDS related bereavement. It seems that bereavement reactions have changed as the epidemic has progressed. Initially, it seemed that gay men were very badly affected by AIDS related bereavements, especially the experience of multiple bereavements. However, while the experience of such bereavement cna be vary stressful it seems that gay men are less afected in the long term than was previously thought. The paper places this change within a cultural and political context and user this context to consider current bereavement reactions.