The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

Purpose  

The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands.     

Cultural differences in gender role attitudes between Chinese and American students

A total of 665 Chinese college students in Taiwan and Caucasian college students in eastern North Carolina were administered several sex role attitude scales developed by Spence et al. (1978, 1980). The scales were translated into Chinese for Chinese subjects. Results indicated cultural differences in attitudes toward Marital Roles, Expressivity, Social Interaction, and Preference for males. In both cultures, females were found to be significantly more liberal, as shown in Attitudes Toward Women, Marital Roles, and Social Interaction. These results are consistent with previous research. Cultural differences were also as expected, with Chinese holding more conservative views.An earlier version of this paper was presented in part at the 63rd Annual Convention of the Eastern Psychological Association, Boston, Massachusetts, April 3, 1992.     

Recognizing face identity from natural and morphed smiles

It is easier to identify a degraded familiar face when it is shown moving (smiling, talking; nonrigid motion), than when it is displayed as a static image (Knight & Johnston, 1997; Lander, Christie, & Bruce, 1999). Here we explore the theoretical underpinnings of the moving face recognition advantage. In Experiment 1 we show that the identification of personally familiar faces when shown naturally smiling is significantly better than when the person is shown artificially smiling (morphed motion), as a single static neutral image or as a single static smiling image. In Experiment 2 we demonstrate that speeding up the motion significantly impairs the recognition of identity from natural smiles, but has little effect on morphed smiles. We conclude that the recognition advantage for face motion does not reflect a general benefit for motion, but suggests that, for familiar faces, information about their characteristic motion is stored in memory.     

The Cognative Structure of Role Norms in Taiwan

This study explores the implicit cognitive structure of role norms in Taiwan. Subjects were asked to make direct pair-wise similarity judgments of 28 role relationships in terms of the way the actor role should treat the object role (e.g., father to son vs. son to father). INDSCAL and cluster analyses were used to delineate the implicit cognitive structure underlying the similarity judgments. INDSCAL showed that Taiwanese implicitly use two dimensions, closeness–distance and dominance–submission, to construct role norms. The first dimension showed that the norm for nuclear family relationships is to love and care for each other. The second dimension revealed that the norm for status-differential relationships such as father–son or supervisor–subordinate is to behave in accordance with one's status. Cluster analysis indicated four major clusters of role relationships, of which the hierarchical family cluster was the most prominent. Taiwanese adults and college students have similar cognitive structures and use relational models to construct their system of role norms. These relational models include complementarity, communality sharing, authority ranking, and equality matching. The implications of these findings for Confucian ethics and theories of Chinese social behavior are discussed.     

Profiles of acculturative adjustment patterns among Chinese international students

This is the first study to empirically identify distinct acculturative adjustment patterns of new international students over their first 3 semesters in the United States. The sample consisted of 507 Chinese international students studying in the United States. Using psychological distress as an indicator of acculturative adjustment, measured over 4 time points (prearrival, first semester, second semester, and third semester), 4 distinct groups of student adjustment trajectories emerged: (a) a group exhibiting high levels of psychological distress across each time point (consistently distressed; 10%), (b) a group with decreasing psychological distress scores from Time 1 to Time 2 (relieved; 14%), (c), those with a sharp peak in psychological distress at Time 2 and Time 3 (culture-shocked; 11%), and (d) a group with relatively consistent low psychological distress scores (well-adjusted; 65%). Moreover, significant predictors of a better acculturative adjustment pattern included having higher self-esteem, positive problem-solving appraisal, and lower maladaptive perfectionism prior to the acculturation process. In addition, during the first semester of studying in the United States, having a balanced array of social support and using acceptance, reframing, and striving as coping strategies were associated with a better cross-cultural transition. Practical implications and future directions were also discussed.     

How Religious Coping is Used Relative to Other Coping Strategies Depends on the Individual’s Level of Religiosity and Spirituality

Results from empirical studies on the role of religiosity and spirituality in dealing with stress are frequently at odds, and the present study investigated whether level of religiosity and spirituality is related to the way in which religious coping is used relative to other coping strategies. A sample of 616 university undergraduate students completed the Brief COPE (Carver in Int J Behav Med 4:92?C100, 1997) questionnaire and was classified into groups of participants with lower and higher levels of religiosity and spirituality, as measured by the WHOQOL-SRPB (WHOQOL-SRPB Group in Soc Sci Med 62:1486?C1497, 2006) instrument. For participants with lower levels, religious coping tended to be associated with maladaptive or avoidant coping strategies, compared to participants with higher levels, where religious coping was more closely related to problem-focused coping, which was also supported by multigroup confirmatory factor analysis. The results of the present study thus illustrate that investigating the role of religious coping requires more complex approaches than attempting to assign it to one higher order factor, such as problem- or emotion-focused coping, and that the variability of findings reported by previous studies on the function of religious coping may partly be due to variability in religiosity and spirituality across samples.     

中学生感知到的数学教师支持问卷的编制

采用理论分析和开放式问卷调查等方法提出中学生感知到的数学教师支持的基本结构并编制问卷项目。先以302名中学生为被试,对自编初始问卷进行预测,结果显示,中学生感知到的数学教师支持问卷包括情感支持、自主支持和认知支持3个维度。再对347名中学生正式施测,进行信度和验证性因素分析,结果显示,总问卷α系数为0.92,三个维度α系数在0.75~0.89之间,验证性因素分析各项拟合指标较为理想,具有较好的结构效度。因此,编制的问卷具有较好的信效度,是测量中学生感知到的数学教师支持的有效工具。     

Examining the Mechanisms Linking Transformational Leadership,Employee Customer Orientation,and Service Performance: The Mediating Roles of Perceived Supervisor and Coworker Support

Purpose  

The aim of this study is to test whether store-level transformational leadership influences service employees’ customer orientation via two different mechanisms—supervisor support and coworker support—and whether customer orientation leads to favorable customer-perceived employee service performance.     

Disentangling the Effects of Applicant Defensive Impression Management Tactics in Job Interviews

This study explores (1) the effects that three kinds of applicant defensive impression management (IM) tactics (apologies, justifications, and excuses) have on interviewer evaluation and (2) the moderating effects that two types of interviewer negative concerns (competence‐related and integrity‐related concerns) have on the aforementioned relationship. Two hundred and one managers from Taiwan participated in this study by watching a simulated interview. Compared with the control group, applicants using defensive IM tactics received higher interviewer ratings when negative concerns surfaced. Moreover, the type of interviewer negative concern moderated the effects of defensive IM tactics. All three tactics had similar effects on interviewer evaluation when the concern was competence related. Apology was, however, the most effective tactic when the concern was integrity related.