The Selection of Freebies and the Preference for Freebie Promotions—A Perspective on Item Characteristics

Research on consumer decision making has mainly focused on individual products; however, many products are purchased with other items as part of a promotional package. This paper explores how the characteristics (hedonic versus utilitarian) of the items in freebie promotional packages (e.g., buy one item and get a different item for free) influence consumers' preference for the promotional package. Additionally, the authors examine how the characteristics of the focal item influence consumers' choice of either a hedonic or a utilitarian freebie item. Five experiments, rooted in the concepts of consumer avoidance of overloading negative emotions and motivation to seek hedonic pleasure, show that a package with one utilitarian and one hedonic item generates higher purchase intentions and willingness to pay than a package with either two hedonic or two utilitarian items. Furthermore, consumers who purchase a hedonic (utilitarian) focal item are more likely to choose a utilitarian (hedonic) freebie. These effects exist not only in hypothetical scenarios but also in an incentive‐compatible design. Moreover, the impact of the focal item characteristics on consumer choice of freebie is moderated by acquisition format and time separation. The authors also explore the internal mechanism influencing consumers' freebie choices. The findings have significant implications for both theory and practice. Copyright © 2016 John Wiley & Sons, Ltd.     

The Influence of Task Difficulty on Context Effect - Compromise and Attraction Effects

Research in psychology finds strong context effects in consumer behavior and help consumer make up their mind from choice set when none of each option better than the others in all aspects. Context effect signifies that when evaluating a focal option, individuals take into consideration characteristics of other comparative alternatives rather than only the features of that focal alternative, complicating the decision-making process. The compromise effect and attraction effect (known together as context effect) explain the underlying motivations that cause consumers to choose the middle option and introduce an inferior option to make the originally dominated option more preferable. But past research on this domain has predominantly used an easy-to-count choice scenario (refers to the ease of using individual’s math skill on comparative attributes in the choice task) which is not ideally existed in real world situation. In real world purchasing situations, most of the time consumers become confused by a variety of products presented with irregular pricing, packaging or attributes which are apparently difficult to compare by math skill. This paper aim to examine “When the level of difficulty changed while processing the comparative task on the context of a choice set, how does this influence the resultant occurrence of context effect?” Results from four experiments demonstrate that both compromise and attraction effects decreased when the choice task become more difficult.     

The Presence of Self-Stigma,Perceived Stress,and Suicidal Ideation among Selected LGBT Filipinos

Minority group members experience what is known as “minority stress,” by which individuals suffer stress because of their membership in stigmatized social categories. In turn, minority stress may lead to self-stigmatization. This occurs when minority group members experience a sense of shame created by the view of the majority culture and then incorporate the majority opinion into their self-image. Because it is cumulative with the stress an individual is already experiencing, self-stigmatization may become a significant stressor itself, possibly contributing to the development of suicidal ideation. A total of 609 self-identified LGBT individuals were asked to answer a battery of psychological tests to assess the interrelationships between self-stigma, perceived stress, and suicidal ideation. As expected, perceived stress predicted suicidal ideation, whereas self-stigmatization predicted both perceived stress and suicidal ideation. Structural equation modeling confirms the predictive value of self-stigma together with perceived stress in determining the suicidal ideation present among LGBT Filipinos. Self-stigma exerted a direct effect upon suicidal ideation not accounted for by perceived stress.     

威胁信息的记忆优势

采用威胁信息（蛇类）和非威胁信息（龟类）为实验材料,以词汇和图片两种方式呈现,来探讨是否存在对威胁信息的记忆优势,然后添加威胁和非威胁场景以探究不同的场景启动对威胁信息记忆的影响。结果发现：（1）对威胁信息存在记忆优势,对图片信息的记忆优于词汇信息;（2）在威胁场景下,对威胁词汇和图片信息存在记忆优势,在非威胁场景下,对威胁图片信息存在记忆优势,而对威胁和非威胁词汇的记忆无差异。     

Effect of stimulus pre-exposure on inhibitory avoidance retrieval-associated changes in the phosphorylated form of the extracellular signal-regulated kinase-1 and -2 (pERK1/2)

One goal of the present study was to determine how pre-exposure to a set of contextual cues affected subsequent reinforced inhibitory avoidance task performance using those cues (latent inhibition model). In addition, immunohistochemical assessment of the phosphorylated (activated) form of the extracellular signal-regulated kinase-1 and -2 (pERK1/2) was examined. Adult, male Long Evans rats were randomly assigned into either pre-exposure (PE) or different pre-exposure (DPE) groups. All rats received 3 days of contextual pre-exposure (same or different context as that used for reinforced training) and were trained, 24 h later, on an inhibitory avoidance task (with or without shock). Rats were euthanized 24 h after training; half with a retention test and half without. Behaviorally, the PE group showed reduced latencies to enter the dark/shock compartment during the retention test compared to the DPE group showing the latent inhibition phenomenon. Compared to the shocked and tested DPE group, the shocked and tested PE group showed fewer pERK1/2-ir neurons in the secondary motor cortex, the anterior cingulate, the pre- and infra-limbic cortices, and the central nucleus of the amygdala. These regions showed similar numbers of pERK1/2-labeled neurons when comparing the shocked and tested PE group with the nonshocked and tested PE group. This suggests the possibility that brain regions showing decreased pERK1/2 levels in association with attenuated inhibitory avoidance performance may be involved in different aspects of the memory retrieval process.     

关于VC-E之间信任的构念维度研究

创业投资家(VC)与创业企业家(E)之间信任已经成为创业研究的热点,但是这一构念的维度尚未得到充分的讨论和研究。本文基于中国VC和E的数据用验证性因子分析和Cronbachα系数验证了信任构念的有效性和可靠性,结果表明:VC-E之间的信任包括谋算性信任、了解性信任和认同性信任三个维度。这一构念符合VC-E之间关系的多维度特点。     

身份交换对多身份追踪表现的影响

本研究探讨了身份交换对多身份追踪表现的影响。实验1和实验2分别考察了全部报告法和部分报告法下身份交换对多身份追踪表现的具体影响。结果均发现, 身份交换对身份−位置绑定干扰程度越大, 位置追踪和身份识别容量也均越低, 但位置容量始终高于身份容量, 并且这些特性在不同追踪负荷上相同。此外, 部分报告法比全部报告法更具有容量测量优势。实验3则进一步从听觉通道上控制了语音复述对当前任务的干扰, 所得结果仍支持实验1和实验2。这表明, 身份交换对多身份追踪的干扰机制是身份−位置绑定机制受到损害, 而非语音复述的作用。     

Approximations, Idealizations, and Models in Statistical Mechanics

In this paper, a criticism of the traditional theories of approximation and idealization is given as a summary of previous works. After identifying the real purpose and measure of idealization in the practice of science, it is argued that the best way to characterize idealization is not to formulate a logical model – something analogous to Hempel's D-N model for explanation – but to study its different guises in the praxis of science. A case study of it is then made in thermostatistical physics. After a brief sketch of the theories for phase transitions and critical phenomena, I examine the various idealizations that go into the making of models at three difference levels. The intended result is to induce a deeper appreciation of the complexity and fruitfulness of idealization in the praxis of model-building, not to give an abstract theory of it.     

视觉掩蔽研究现状及展望

视觉掩蔽是指某个物体因另一在空间或时间上与其相邻的物体的呈现而导致可见度降低的现象。目前,掩蔽的研究集中于那些涉及到特征、目标和场景表征,注意控制机制,以及现象知觉有关的加工等。该综述主要介绍了视觉掩蔽的概念和范式,研究的典型现象及参数,并介绍了相关的神经科学研究,概述并评论了4类重要的视觉掩蔽理论模型：知觉修正、双通道、边界轮廓系统以及目标替换。最后讨论了目前视觉掩蔽研究遇到的一些困难和挑战,包括刺激与任务的不统一带来的影响、神经科学方法的局限性以及模型模拟的复杂性,并从神经意识相关、功能性观点与模型发展三方面对视觉掩蔽未来的研究方向进行了展望。     

与指称主义相冲突的满足贝叶斯确证的信念对象

大卫·查尔默斯对指称主义一直采取怀疑的态度,他在<概率与命题>这篇文章中,通过揭示指称主义和穆勒关于专名的论点与贝叶斯确证理论之间的冲突,提出了一种否定指称主义的新论证.查尔默斯论证的核心,在于表明贝叶斯确证需要一种指称主义不能满足的条件,即它需要非指称的信念对象.非指称的信念对象需要恰当的描述,可是,查尔默斯在他的语义学中所提出的"中心世界"等概念工具,在给出这些描述时,可能会遇到理论上和实践上的困难.