Consumer decision making and aging: Current knowledge and future directions

We review existing knowledge about older consumers and decision making. We develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and experience to compensate for the impact of any age-related changes in abilities and resources. When the fit is relatively low, older consumers feel increased need to adapt their decision making processes. We discuss these consumer adaptations and propose a number of research questions related to the processes underlying them in order to contribute to a better understanding of how they can lead to more effective consumer decision making for older adults. We further consider some pragmatic implications of the adaptations for marketing management and public policy.     

VIDEO MODELING BY EXPERTS WITH VIDEO FEEDBACK TO ENHANCE GYMNASTICS SKILLS

The effects of combining video modeling by experts with video feedback were analyzed with 4 female competitive gymnasts (7 to 10 years old) in a multiple baseline design across behaviors. During the intervention, after the gymnast performed a specific gymnastics skill, she viewed a video segment showing an expert gymnast performing the same skill and then viewed a video replay of her own performance of the skill. The results showed that all gymnasts demonstrated improved performance across three gymnastics skills following exposure to the intervention.     

A Common Genetic Factor Explains the Covariation Among ADHD ODD and CD Symptoms in 9–10 Year Old Boys and Girls

Previous studies examining the covariation among Attention Deficit Hyperactivity Disorder (ADHD), Oppositional Defiant Disorder (ODD) and Conduct Disorder (CD) have yielded inconsistent results. Some studies have concluded that the covariation among these symptoms is due to common genetic influences, whereas others have found a common environmental overlap. The present study investigated the genetic and environmental correlations among these three childhood disorders, based on a sample of 1,219 twins, age 9–10 years. A latent externalizing behavior factor was found to explain the covariance among ADHD, ODD and CD symptoms. Genetic influences explained more than half of the variance in this externalizing factor in both boys and girls. There were also unique genetic and environmental influences in each set of symptoms, suggesting some etiological independence of the three disorders. Our findings have implications for molecular genetic studies trying to identify susceptibility genes for these disorders. This study was funded by NIMH (R01 MH58354). Catherine Tuvblad was supported by post-doctoral stipends from the Swedish Council for Working Life and Social Research (Project 2006-1501) and the Sweden-America Foundation. Adrian Raine was supported by NIMH (Independent Scientist Award K02 MH01114-08). We thank the Southern California Twin Project staff for their assistance in collecting data, and the twins and their families for their participation.     

Paired associate learning in Chinese children with dyslexia

A total of 82 Chinese 11- and 12-year-olds with and without dyslexia were tested on four paired associate learning (PAL) tasks, phonological awareness, morphological awareness, rapid naming, and verbal short-term memory in three different experiments. Experiment 1 demonstrated that children with dyslexia were significantly poorer in visual-verbal PAL than nondyslexic children but that these groups did not differ in visual-visual PAL performance. In Experiment 2, children with dyslexia had more difficulties in transferring rules to new stimuli in a rule-based visual-verbal PAL task as compared with children without dyslexia. Long-term retention of PAL was not impaired in dyslexic children across either experiment. In Experiment 3, rates of visual-verbal PAL deficits among children with dyslexia were all at or above 39%, the highest among all cognitive deficits tested. Moreover, rule-based visual-verbal PAL, in addition to morphological awareness and rapid naming ability, uniquely distinguished children with and without dyslexia even with other metalinguistic skills statistically controlled. Results underscore the importance of visual-verbal PAL for understanding reading impairment in Chinese children.     

DEMAND EQUATIONS FOR QUALITATIVELY DIFFERENT FOODS UNDER FIXED‐RATIO SCHEDULES: A COMPARISON OF THREE DATA CONVERSIONS

Concurrent schedules were used to establish 6 hens' preferences for three foods. The resulting biases suggested wheat was preferred over honey‐puffed and puffed wheat, and puffed wheat was the least preferred food. The hens then responded under fixed‐ratio schedules for each food in 40‐min (excluding reinforcer time) sessions, with the response requirement doubling each session until no reinforcers were received. At the smaller ratios, the less preferred the food, the faster the hens' overall response rates (mainly as a result of shorter postreinforcement pauses) and the more reinforcers they received. The relations between the logarithms of the number of reinforcers obtained (consumption) and the response ratio (price) were well fitted by curvilinear demand functions. Wheat produced the smallest initial consumption (ln L), followed by honey‐puffed and puffed wheat, respectively. The response requirement at which the demand functions predicted maximal responding (P_max) were larger for wheat than for the other foods. Normalizing consumption and price, as suggested by Hursh and Winger (1995), moved the data for the three foods towards a single demand function; however, the P_max values were generally largest for puffed wheat. The results of normalization, as suggested by Hursh and Silberberg (2008), depended on the k value used. The parameter k is related to the range of the data, and the same k value needs to be used for all data sets that are compared. A k value of 8.0 gave significantly higher essential values (smaller α values) for puffed wheat as compared to honey‐puffed wheat and wheat, and the P_max values, in normalized standard price units, were largest for puffed wheat. Normalizing demand by converting the puffed and honey‐puffed wheat reinforcers to wheat equivalents (by applying the bias parameter from the concurrent‐schedules procedure) maintained separate demand functions for the foods. Those for wheat had the smallest rates of change in elasticity (a) and, in contrast to the other analyses, the largest P_max values. Normalizing demand in terms of concurrent‐schedule preference appears to have some advantages and to merit further investigation.     

Social Identity, Health and Well-Being: An Emerging Agenda for Applied Psychology

The social environment comprising communities, families, neighbourhoods, work teams, and various other forms of social group is not simply an external feature of the world that provides a context for individual behaviour. Instead these groups impact on the psychology of individuals through their capacity to be internalised as part of a person's social identity. If groups provide individuals with a sense of meaning, purpose, and belonging (i.e. a positive sense of social identity) they tend to have positive psychological consequences. The impact of these identity processes on health and well-being is explored in the contributions to this special issue. In this editorial, we discuss these contributions in light of five central themes that have emerged from research to date. These themes address the relationship between social identity and (a) symptom appraisal and response, (b) health-related norms and behaviour, (c) social support, (d) coping, and (e) clinical outcomes. The special issue as a whole points to the capacity for a social identity approach to enrich academic understanding in these areas and to play a key role in shaping health-related policy and practice.     

The role of attentional networks in voluntary task switching

Coordination of task choice and performance in multitask environments likely involves attentional processes. Subjects completed the Attention Network Test (ANT) and a voluntary task-switching procedure. Task choice, but not task performance, was correlated with the executive score from the ANT, with higher switch probabilities for subjects with more efficient executive control networks. Task performance was correlated with the alerting score, with larger response time switch costs for subjects with larger alerting scores. The dissociation of task choice and task performance measures in terms of the pattern of correlations with attentional networks suggests that these two measures may reflect different cognitive processes engaged in voluntary task switching.     

Examination of the effects of traditional and modern martial arts training on aggressiveness

This study addresses two issues associated with the relationship between martial arts training and aggressiveness. The first is a replication of two recent findings, that for students trained traditionally, length of training varies inversely with aggressiveness, whereas for students trained in a “modern” style, length of training and aggressiveness are related directly. Second, we examine two competing explanations for the findings above. One is the training hypothesis, which holds that elements present in traditional approaches to martial arts but absent in modern approaches act to reduce aggression levels of students. These may include meditation, philosophy, emphasis on the kata (the forms of combat), etc. The alternate hypothesis, selection, holds instead that these findings are artifactual, a result of differential mortality in a setting characterized by high drop-out rates. Two categories of students were interviewed: “movers,” students who had trained in more than one school, and “quitters,” students who had terminated their training, for any reason. These students were compared with “stayers” from an earlier study. Our results are consistent with the opposite effects of traditional and modern martial arts training on aggressiveness. Further, the data generally support the training hypothesis as against selection.     

Community group membership protects the well‐being of adults experiencing socio‐economic disadvantage

The present research examined the mechanisms through which community groups improve well‐being in adults (N = 156) experiencing socio‐economic disadvantage. Analysis showed that joining a group improved outcomes by enhancing people's group identification and wider sense of belonging to multiple groups and that this effect was stronger for more socio‐economically disadvantaged participants.     

Challenging socioeconomic status: A cross‐cultural comparison of early executive function

The widely and internationally replicated socioeconomic status (SES) gradient of executive function (EF) implies that intervention approaches may do well to extrapolate conditions and practices from contexts that generate better child outcomes (in this case, higher SES circumstances) and translate these to contexts with comparatively poorer outcomes (often low‐SES populations). Yet, can the reverse also be true? Using data from equivalent assessments of 1,092 pre‐schoolers’ EFs in South Africa and Australia, we evaluated: the SES gradient of EF within each sample; and whether this SES gradient extended cross‐culturally. The oft‐found EF‐SES gradients were replicated in both samples. However, contrary to the inferences of EF‐SES associations found nationally, the most highly disadvantaged South African subsample outperformed middle‐ and high‐SES Australian pre‐schoolers on two of three EFs. This suggests the possibility of EF‐protective and ‐promotive practices within low‐ and middle‐income countries that may aid understandings of the nature and promotion of EFs.