Mere exposure and the endowment effect on consumer decision making

Previous researchers (e.g., J. A. Bargh, 1992, 2002) demonstrated the importance of nonconscious processes on consumer choice behavior. Using an advertisement, the authors determined the effect of two nonconscious processes--the mere exposure effect, which increases object preference by increasing consumer exposure to an object, and the endowment effect, which increases object valuation by providing consumer possession of an object--on consumer behavior. Although the mere exposure effect and endowment effect did not produce an interaction, they produced independent effects. The endowment effect increased object valuation but not object preference. The mere exposure effect increased object preference but not object valuation. Thus, at the unconscious level, an increase in object preference does not lead to an increase in object valuation, nor does an increase in object valuation lead to an increase in object preference. The authors discuss the importance of developing measures of unconscious process in advertising effectiveness.     

Hospes: The Wabash Center as a Site of Transformative Hospitality

Abstract. The Wabash Center for Teaching and Learning in Theology and Religion is a place of hospitality and its staff the epitome of the “good host.” This essay explores the meaning of hospitality, including its problematic dimensions, drawing on a number of voices and texts: Jacques Derrida's Of Hospitality; Henri M. Nouwen's Reaching Out: The Three Movements of the Spiritual Life, N. Lynne Westfield's Dear Sisters: A Womanist Practice of Hospitality, Arthur Sutherland's I Was a Stranger: A Christian Theology of Hospitality, and Kathleen Norris's “Hospitality.” Beginning with the claim that hospitality is concerned with power and grace, the essay explores the relationship between hospitality and teaching, and the modes by which the Wabash Center helps teachers both find their identities and heal.     

Object‐based visual processing in children with spina bifida and hydrocephalus: A cognitive neuropsychological analysis

The aim of the study was to use cognitive neuropsychological analysis to investigate object‐based visual processing skills in children with spina bifida myelomeningocele and hydrocephalus (SBH). Fourteen children with SBH (aged 8–12) and 21 age‐, socio‐economic status‐, and Verbal IQ‐matched healthy controls were assessed using the Birmingham Object Recognition Battery. Overall, the performance of the children with SBH on the object‐processing tasks was intact, indicating normal development of the ventral visual processing pathway. While the initial results indicated that the children with SBH performed statistically significantly less accurately on some tasks, these group differences no longer met significance criteria after capacity for sustained attention was statistically controlled.     

The sleep patterns and problems of clinically anxious children

Childhood sleep problems have been associated with a range of adverse cognitive and academic outcomes, as well as increased impulsivity and emotional disorders such as anxiety and depression. The aim of the study was to examine subjective reports of sleep-related problems in children with anxiety disorders during school and weekend nights. Thirty-seven children with clinically-diagnosed anxiety disorders and 26 non-clinical children aged 7-12 years completed an on-line sleep diary to track sleep patterns across school nights and weekend nights. Anxious children reported going to bed significantly later (p = 0.03) and had significantly less sleep (p = 0.006) on school nights compared to non-anxious children. No significant differences in sleep onset latency, number of awakenings or time awake during the night, daytime sleepiness, or fatigue were found between the two groups. On the weekends, anxious children fell asleep quicker and were less awake during the night than on weeknights. School-aged anxiety disordered children showed a sleep pattern that differs from their non-anxious peers. Although the mean 30 min less sleep experienced by anxious children may initially seem small, the potential consequences on daytime performance from an accumulation of such a sleep deficit may be significant, and further investigation is warranted.     

Dependency Stereotypes and Aging: The Implications for Getting and Giving Help in Later Life

Older adults are often stereotyped as dependent on others. This study explored how seeing an older adult receiving help triggers the dependency stereotype, by examining perceptions of older and younger adults helping and being helped by others. Participants (183 younger and older adults) read vignettes of young and old people helping others and rated the helpers and helpees on 2 variables: one a composite of dependency and capability; and the other composed of thoughtfulness, generosity, and unselfishness (i.e., considerateness). Participants rated older helpees as dependent, no matter who helped them. Younger helpers and those who helped the elderly rated high on considerateness. Females rated helpers more positively than did males. Implications of these findings for older adults are discussed.     

Understanding the relation between explicitly and implicitly measured political orientation: The moderating role of political sophistication

Researchers have argued that to understand more fully political orientation, non-reactive measures similar to those used in the broader implicit attitudes literature should be explored. Recently, the nature of the relation between explicitly and implicitly measured attitudes has been a topic of considerable discussion, with researchers stressing the importance of when explicit and implicit measures are related and when they are not. In the present research, the relation between explicit and implicit political orientation, and the potential moderating role of political sophistication was investigated. Participants (N = 116) completed an explicit measure of political orientation, a liberal–conservative Implicit Association Test (IAT), and a test of political knowledge. Results showed that explicit and implicit political orientation scores were moderately correlated (r = .48) with each other. Moreover, results from regression analyses showed that the association between explicit and implicit political orientation was moderated by political knowledge scores, such that the positive association was stronger among participants with a greater knowledge of politics.     

Unsavory Seduction

Among human beings, sexual pursuit takes many forms. Some forms, like courtship, are morally innocuous. Other forms, like rape, are categorically immoral. Still other forms are provisionally immoral. Such forms of sexual pursuit involve a wrongful element sufficient to render them wrongful on balance provided that this wrongful element is not counterbalanced by even more important competing moral considerations. Here my focus is a particular form of provisionally immoral sexual pursuit, unsavory sexual seduction, or unsavory seduction for short.

Visual search in children and adults: top-down and bottom-up mechanisms

Three experiments investigated visual search for targets that differed from distractors in colour, size, or orientation. In one condition the target was defined by a conjunction of these features, while in the other condition the target was the odd one out. In all experiments, 6-7- and 9-10-year-old children were compared with young adults. Experiment 1 showed that children's search differed from adults' search in two ways. In conjunction searches children searched more slowly and took longer to reject trials when no target was present. In the odd-one-out experiments, 6-7-year-old children were slower to respond to size targets than to orientation targets, and slower for orientation targets than for colour targets. Both the other groups showed no difference in their rate of responding to colour and orientation. Experiments 2 and 3 highlighted that these results were not a function of either differential density across set sizes (Experiment 2) or discriminability of orientation and colour (Experiment 3). Across all three experiments, the results of both conjunction and odd-one-out searches highlighted a development in visual search from middle to late childhood.     

I'm Mad as Hell,and I'm Not Going to Take It Anymore: Reports of Negative Emotions as a Self‐Presentation Tactic1

This research investigated how self‐presentation goals can influence public expressions of negative emotions. In Study 1, participants were asked how individuals would present their negative emotions if they were trying to create each of 5 different impressions, which corresponded to 5 self‐presentation strategies identified by Jones and Pittman (1982). Results show that individuals were expected to systematically understate or exaggerate their negative emotions, depending on the impression/strategy. In Study 2, participants discussed with another person a course they were taking where they were not doing as well as they had hoped. They were instructed either to present their feelings honestly, to ingratiate, or to intimidate the other person. Compared to the honesty condition, ingratia‐tion led to fewer negative emotions being expressed, whereas intimidation led to more negative emotions being expressed. Taken together, these studies provide initial evidence about when and how self‐presentation motives can influence reports of negative emotions.