Women's adoption of a business uniform: A content analysis of magazine advertisements

This study investigates the extent to which the skirted suit is portrayed as the business uniform for women. A survey of 2,576 advertisements in general interest and business magazines for the first six months of 1963, 1973, and 1983 indicates that business women, especially managers or professionals, are increasingly attired in the skirted suit. However, the skirted suit appears to be a relatively new standard and has not replaced all other acceptable attire for women. Consequences of wearing the skirted suit are discussed.Portions of this paper were presented at the National AIDS meeting in Toronto, November 1984. The authors would like to acknowledge the helpful comments of John Sherdian on an earlier draft of this paper.     

Rapid adaptation of the vestibulo-ocular reflex and induced self-motion perception

When a rigid object moves toward the eye, it is usually perceived as being rigid. However, in the case of motion away from the eye, the motion and structure of the object are perceived nonveridically, with the percept tending to reflect the nonrigid transformations that are present in the retinal image. This difference in response to motion to and from the observer was quantified in an experiment using wire-frame computer-generated boxes which moved toward and away from the eye. Two theoretical systems are developed by which uniform three-dimensional velocity can be recovered from an expansion pattern of nonuniform velocity vectors. It is proposed that the human visual system uses two similar systems for processing motion in depth. The mechanism used for motion away from the eye produces perceptual errors because it is not suited to objects with a depth component.     

Magical Contagion Beliefs and Fear of AIDS1

Extreme overreaction to nonrisky contact with persons with AIDS is considered to be a case of the operation of the sympathetic magical law of contagion. Prior work has shown that this principle (once in contact, always in contact) holds in the belief systems of American adults. In this paper, we show that four characteristics of this law correspond to the attitudes of college students toward AIDS: (a) actual physical contact is a critical factor in determining negative reactions, (b) even very brief contact is capable of transmitting substantial negative properties (dose insensitivity), (c) the effects of even brief contact are long lasting (permanence), and (d) the effects of contact can occur in a direction opposite to that of the normal causal arrow (backward contagion). We conclude that the magical law of contagion provides a useful way of formulating overconcern about the transmission of AIDS.