Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets.     

Audience Design in Multiparty Conversation

How do speakers design what they say in order to communicate effectively with groups of addressees who vary in their background knowledge of the topic at hand? Prior findings indicate that when a speaker addresses a pair of listeners with discrepant knowledge, that speakers Aim Low, designing their utterances for the least knowledgeable of the two addressees. Here, we test the hypothesis that speakers will depart from an Aim Low approach in order to efficiently communicate with larger groups of interacting partners. Further, we ask whether the cognitive demands of tracking multiple conversational partners' perspectives places limitations on successful audience design. We find that speakers can successfully track information about what up to four of their partners do and do not know in conversation. When addressing groups of 3–4 addressees at once, speakers design language based on the combined knowledge of the group. These findings point to an audience design process that simultaneously represents the perspectives of multiple other individuals and combines these representations in order to design utterances that strike a balance between the different needs of the individuals within the group.     

More on millisecond timing and tachistoscope applications for the IBM PC

This paper describes a method of establishing time intervals at a precision of better than 1 msec, using QuickBASIC 4.0, for running real time experiments on an IBM PC without an 8087 coprocessor. This method is far superior to the TIMER function provided by BASIC, which has a precision of only 110 msec. Also described is an assembly language subroutine that corrects a problem in QuickBASIC 3.0 and QuickBASIC 4.0 to allow proper switching between screens in the CGA text mode for use of the PC as a tachistoscope. A tachistoscope program listing shows how to use the screen subroutine and how to establish intertriai intervals and record reaction times using the timing subroutines.     

Remembering pictures: pleasure and arousal in memory.

Incidental memory performance for pictures that varied along the affective dimensions of pleasantness and arousal was assessed. For both an immediate and delayed (1 year later) free-recall task, only the arousal dimension had a stable effect on memory performance: Pictures rated as highly arousing were remembered better than low-arousal stimuli. This effect was corroborated in a speeded recognition test, in which high-arousal materials encoded earlier in the experiment produced faster reaction times than their low-arousal counterparts. Pleasantness affected reaction time decisions only for pictures not encoded earlier. These results suggest that whereas both the dimensions of pleasantness and arousal are processed at initial encoding, long-term memory performance is mainly affected by arousal.     

Suggestiveness in photospread line-ups: Similarity induces distinctiveness

The present research examined whether line-ups based on target (‘suspect’) face similarity are biased or suggestive. Four experiments are described in which subjects constructed photographic line-ups by selecting foils similar in appearance to a target. Later, another group of subjects who had not seen the faces before (mock witnesses) were asked to pick out the targets from the line-ups. All four experiments showed that mock witnesses selected the target significantly more often than expected by chance, thereby demonstrating suggestiveness. Three alternative line-up construction methods were also evaluated. In these methods, foil selection was based not only on target similarity but also on similarity with one or more of the other line-up faces. Results showed that alternative line-up targets were not selected significantly more often than chance, suggesting that bias was reduced. An overall analysis showed that the alternative line-ups were significantly less suggestive than target-based line-ups. The results indicate that foil selection procedures that incorporate foil-to-foil similarity produce fairer line-ups than those exclusively based on target similarity.     

Motivation and performance: Two consequences of winning and losing in competition

The present study examined the effects of competitive outcome—either a win or a loss—on intrinsic motivation. Winning was hypothesized to facilitate both performance and intrinsic motivation. Fifty-four participants, 29 females and 25 males, competed against a same-gender confederate in a puzzle-solving contest. Following the competition, participants' intrinsic motivation was surreptitiously measured by the amount of time spent playing with the puzzle while alone. Results showed that winning facilitated both actual competitive performance and intrinsic motivation relative to losing. The importance of considering the outcome when predicting intrinsic motivation after competition is discussed.     

The Zeigarnik effect and intrinsic motivation: Are they the same?

The present study focused on delineating the parameters under which intrinsic motivation leads an individual to reengage an activity from those that result in the Zeigarnik effect. In a posttask free-choice period, participants not completing the experimental task displayed more reengagement behavior than participants completing the task (the Zeigarnik effect). When participants were also provided self-efficacious performance feedback via a prearranged competitive outcome manipulation, there was no evidence of the Zeigarnik effect, while there was support for intrinsic motivation from competent self-efficacious performance feedback. Results were discussed in terms of distinguishing between intrinsic motivation and the Zeigarnik effect as sources of reengagement motivation. It was concluded that, in the presence of self-efficacious performance feedback, the competent-incompetent impression was more salient than task-completion feedback.Preparation of this article was supported by Texas Christian University grant TCU/RF 5-23757.